Why In Canopy USA?
HSCP Service Company LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.
Who you’ll work for: HSCP Service Company LLC
Our Culture:
Here at Canopy USA, LLC, we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.
We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!
About the Role:
The Brand Ambassador supports marketing & sales by promoting all company and related subsidiary and affiliate company brands through a variety of customer and dispensary facing activities, helping to coordinate marketing activities, providing merchandising support and educating dispensaries and budtenders. The candidate must live in their territory and previous industry experience is preferred. We require a background check and motor vehicle check. You must have a clean driving record.
How you’ll make a difference (required duties and responsibilities):
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Work with Regional and State Marketing and Sales team to schedule and provide regular presence in dispensaries
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Educate, Engage, and Inspire customers and dispensary staff as the face of our brands and related company brands with knowledgeable insights about our products, promotions, and through budtender trainings.
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Schedule and attend customer and account appreciation events.
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Initiate, coordinate, and participate in our brand and related company brands events including brand partner and foundation supported events.
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Maintain and track display and swag stock levels and distribute to accounts, dispensary staff, and customers per direction.
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Assist in collecting competitive information.
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Effectively execute new launch materials and visual merchandising at store level.
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Ensure proper placement of select POP materials to increase share of shelf at dispensaries.
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Produce layout plans for stores and maintain store shelves and inventory.
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Promote our brand and related company brands to retail store personnel and consumers in a professional manner.
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Build and maintain strong professional relationships with all in-store personnel.
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Seek out and report new opportunities, areas for improvement, competitive information/activity, etc.
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Update and submit weekly recaps and photos about time in field including store visits, events, budtender engagement, and visual displays.
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Remain up to date with industry’s best practices.
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Maximize customer interest and sales levels by displaying our products appropriately.
Supervisory Responsibility:
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This position has no direct reports or supervisory responsibility.
Education & Experience:
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Previous cannabis industry experience and/or related retail experience.
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Previous customer service or event experience.
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Degree in Marketing, Business, or a related field.
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Previous brand ambassador experience
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Proven working experience in brand ambassadorship, marketing, or merchandising a plus.
Additional Qualifications:
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Ability to build relationships and rapport with internal and external partners.
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Excellent interpersonal and customer service skills.
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High level of organization.
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Excellent execution and follow-through.
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Excellent writing skills.
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Ability to be assertive, yet diplomatic.
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Ability to work weekends and evenings.
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A reliable vehicle or transportation for travel to in-state events, retail locations and any field related work.
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Up to date with the latest merchandising trends and best practices.
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Commercial acumen and the ability to “decode” customers.
