Summary:
The Senior Manager, International Product Marketing is responsible for executing global product marketing strategies across international markets, ensuring messaging is localized, culturally relevant, and impactful.
Essential Functions:
- International Product Marketing Strategy:
- Identify consumer insights and market trends
- Execute global strategies across regions
- Adapt positioning and messaging for local markets
- Support launches and campaigns
- Localization & Market Adaptation
- Ensure culturally relevant messaging
- Partner with regional teams and compliance
- Go-to-Market Product Marketing Leadership:
- Partner with internation markets on go-to-market strategy and launch frameworks
- Develop scalable launch models across regions
- Partner with regional teams for execution
- Deliver localized toolkits
- Field-Centric Product Tools & Engagement:
- Equip field leaders with product tools
- Support training and adoption
- Collaboration & Leadership:
- Provide regional insights to global teams
- Partner cross-functionally across International Product, Brand, Sales, and Digital
- Performance & Optimization:
- Define key performance indicators (KPIs) to measure product success and optimize marketing strategies.
- Analyze sales data, customer feedback, and market performance to refine product positioning and marketing efforts.
- Drive innovation and process improvements to enhance product strategy, customer experience, and business impact.
Skills & Qualifications:
- Strong leadership and strategic thinking with the ability to influence cross-functional teams.
- Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market.
- Deep understanding of product lifecycle management, market trends, and customer insights.
- Excellent communication and storytelling skills to craft compelling product narratives.
- Proven ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
- Data-driven mindset with strong analytical and problem-solving skills.
- Ability to lead, mentor, and develop high-performing teams.
Preferred Education and Experience:
- Degree in Marketing, Business Administration, or a related field.
- 7-10 years of experience in product marketing or brand management.
- Experience in the MLM industry, wellness, personal care, or consumer goods.
- Global marketing experience is a must - specifically APAC regions.
Supervisory Responsibility:
This job may have supervisory responsibilities.
Work Environment:
This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.
Position Type/Expected Hours of Work:
This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at the annual company convention.
Exact hour requirements can be reasonably modified as necessary for the business needs by the employee’s manager.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities of this job include close vision and the ability to adjust focus. The employee is required to type, file, and occasionally lift office supplies up to 20 pounds. The employee must be physically able to tolerate the scent of essential oils worn or diffused.
Equal Employment Opportunity:
Young Living is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran status and will not be discriminated against on the basis of disability.
Sponsorship:
Young Living does not provide visa sponsorship for this position. Applicants must be currently authorized to work in the United States on a full-time basis.
Note:
This job description is not intended to be all-inclusive. Employees may perform other related duties as needed to meet the ongoing needs of the organization.
