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Content Marketing Strategist - Pharmacy Benefit Management

Cooperative Benefit Group -
Utah

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Job Details

Full-time
$85,000 - $100,000 a year
3 days ago

Benefits

Health savings account
Health insurance
Dental insurance
401(k)
Flexible spending account
Paid time off
Parental leave
Employee assistance program
Vision insurance
401(k) matching
Life insurance

Qualifications

Written communication
Website management
Marketing
Bachelor's degree
Attention to detail
Content marketing
Communications
Marketing

Full Job Description

CBG is passionate about people! CBG lives for the opportunity to make a difference in not only our members’ lives, but also our employees. We believe that employee growth and engagement is the framework of a flourishing company. If you are looking to start your career at a company that is passionate about employee development, consistent training and education, and a fun work environment, we would love to speak with you!

About Us

We value employee growth and engagement and always strive to ensure our employees are challenged, motivated and rewarded for their hard work and loyalty.

Job Summary

The Content Marketing Strategist is a strategic and creative marketing professional responsible for developing compelling content and visual communications that clearly articulate our value proposition across multiple channels. This role plays a critical part in supporting brand awareness, sales enablement, and client engagement through the creation of high-quality presentations, marketing collateral, social media content, website content, and thought leadership materials.

Working closely with the Sales, Marketing, and Account Management teams, this individual will transform complex healthcare and pharmacy benefit management (PBM) concepts into clear, engaging, and visually impactful content that differentiates our organization in the marketplace.

Key Responsibilities

Content Strategy & Development

Develop and execute content that supports marketing, sales, and business development objectives
Translate complex healthcare and PBM concepts into clear, compelling, and audience-focused messaging
Create and maintain messaging frameworks, value propositions, and positioning statements
Ensure consistency of brand voice and messaging across all channels and materials
Presentation Development & Sales Enablement
Create executive-level presentations for prospective clients, consultants, brokers, and industry events
Develop sales presentations, finalist presentations, pitch decks, and client-facing materials
Partner with Sales and Account Management teams to communicate key differentiators and value drivers
Design visually engaging presentations that effectively communicate business impact and outcomes

Digital Marketing & Social Media

Develop and manage content for LinkedIn and other social media platforms
Create blog posts, thought leadership articles, email campaigns, and website content
Support content calendars and campaign execution across digital channels
Monitor content performance and recommend optimization strategies

Marketing Materials & Graphic Design

Develop and manage a wide range of marketing and sales collateral, including:
One-pagers
Product sheets
Case studies
Infographics
Brochures
Presentation templates
Sales enablement materials
Event and conference materials
Ensure all materials align with brand standards and visual identity guidelines
Create visually compelling designs that enhance communication and engagement

Marketing Operations & HubSpot Management

Utilize HubSpot to support content distribution, campaign execution, lead nurturing, and reporting
Maintain and optimize marketing assets, landing pages, forms, and email templates
Track content performance and marketing engagement metrics
Collaborate with Sales and Marketing leadership to support pipeline growth initiatives

Content Library & Knowledge Management

Maintain centralized content and marketing asset libraries
Manage presentation, collateral, and social media content repositories
Ensure content remains current, relevant, and aligned with market trends
Identify opportunities to repurpose and maximize content across channels

Continuous Improvement

Analyze content performance and engagement metrics
Gather feedback from Sales, Account Management, and leadership teams
Recommend improvements to messaging, design, and content strategy
Stay informed on healthcare, PBM, and marketing industry trends and best practices

Qualifications

5+ years of experience in content marketing, communications, marketing strategy, or a related field
Experience in healthcare, PBM, insurance, benefits consulting, or a related industry strongly preferred
Exceptional writing, editing, storytelling, and communication skills
Demonstrated ability to translate complex concepts into clear, persuasive, and audience-focused content
Advanced proficiency in Microsoft PowerPoint, including presentation design and executive-level storytelling
Strong graphic design skills with experience using Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, Figma, or similar design tools
Experience developing marketing collateral, presentations, social media content, blogs, and digital assets
Hands-on experience with HubSpot, including email marketing, landing pages, workflows, reporting, and CRM integration
Strong understanding of content marketing, brand positioning, and demand generation principles
Ability to manage multiple projects, prioritize deadlines, and collaborate across departments
High attention to detail with a strong focus on quality, consistency, and brand standards
Experience with website content management systems (CMS) and digital marketing platforms preferred
Knowledge of SEO, content optimization, and social media best practices preferred
Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, Business, or a related field preferred

Travel

Occasional travel may be required for client meetings, team offsites, or industry events

Shift Details

Some flexibility in hours is allowed, but the employee must be available during “core” work hours to meet the needs of our business. Extended hours, weekends and holidays may be required pursuant with industry and client demands.

Our Advice to You

CBG is fiercely focused on hiring individuals to contribute to our culture. If you speak passion, excellence, service, ambition, fun… we want to speak with you! We believe that your personality is as important as your experience and qualifications, so when we do have the opportunity to speak together, be authentic, be genuine, be you! Showcase your experience and your passion.

CBG is a proud promoter of equal opportunities for training, compensation, transfer, promotion, and other aspects of employment for all qualified applicants and employees. CBG supports Equal Employment Opportunities without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, or veteran status when hiring – under federal, state and local laws.

CBG is a drug-free workplace. All candidates are required to pass a Drug and Background Screen prior to employment.

Pay: $85,000.00 - $100,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Vision insurance

Application Question(s):

Do you have experience creating content in the healthcare, PBM, or insurance industry? (Yes/No)
Do you have a bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or a related field? (Yes/No)
Have you managed a content calendar or social media presence (e.g., LinkedIn) for a company or client? (Yes/No)

Experience:

content marketing, communications, or marketing strategy: 5 years (Required)
CRM (email, landing pages, workflows, reporting): 1 year (Required)
Adobe Creative Suite, Canva, or Figma: 1 year (Preferred)

Work Location: Remote

Quick Apply

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