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Senior Paid Media Manager

AdMax Local
Remote

Quick Apply

Job Details

Full-time
$90,000 - $120,000 a year
13 days ago

Benefits

Health insurance
Unlimited paid time off
Dental insurance
401(k)
Cell phone reimbursement
Work from home
Vision insurance

Qualifications

Social media advertising campaigns
Marketing project management
Website activity analysis
Microsoft Excel
Reputation management
YouTube
Managing clients as a media buyer or planner
Google Tag Manager
Multivariate testing
Meta Ads
Bachelor's degree
Task prioritization
Client management
Media data analysis
Pay-per-click (PPC) advertising
Marketing analytics
Social media brand management
Google Ads
Cross-functional collaboration
Paid search marketing
Marketing controlled experiments research
Data analytics technologies
Cross-functional communication
Search engine marketing (SEM) strategy development

Full Job Description

We are seeking a Senior Paid Media Manager with deep client-facing and local marketing experience to join our expanding team. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Microsoft Ads, making optimizations and updates daily. You will also support the team with Meta Ads campaigns. Your complex and diverse portfolio of clients will be a mix of local and SMBs that constantly challenge you with goals to maximize performance, reach, and customer acquisition across these channels. In addition to managing paid media execution, this role partners with our local marketing teams to oversee delivery of Local SEO, AI Visibility (AIO/GEO), Google Business Profile, Local Listings, Reputation Management, and organic Social Media programs — and serves as the client’s voice for those channels on monthly performance calls.

The Senior Paid Media Manager will report to the Sr. Director, Franchise Partnerships. The position will also work with our global support teams within AdMax Local. You should be able to work well as part of a distributed team and provide innovative solutions to the new problems and opportunities that arise every week. In addition, you should have the ability to function equally well independently and as part of a team, as well as the ability to adapt to the changing digital marketing landscape and the use of AI.

This remote role may require one in-person client event per year.

Key Responsibilities:

Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition for your book of clients
Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow relationships and client investments
Manage Search, Performance Max, Display, Social, Remarketing, and Video advertising campaigns within the native Google, Meta, and Microsoft platforms and the proprietary AdMax Local platform
Oversee delivery of Local SEO, AI Visibility (AIO/GEO), Google Business Profile/Local Listings, Reputation Management, and organic Social Media programs executed by specialized internal teams, ensuring on-time, on-brand, and on-strategy execution for every client (this role manages and quality-checks the work)
Confidently communicate strategy and campaign progress to clients through weekly calls and emails; Present and discuss organic/local SEO and AI Visibility performance on monthly client performance calls, translating concepts, deliverables, and results into clear business impact
Provide recommendations and execute strategies for ad copy, keyword opportunities, campaign structuring, targeting, creative, display network, and other facets of Google inventory
Integrate consumer and business insights into media to enhance targeting and tracking efforts
Optimize performance marketing campaigns to meet and exceed SEM and paid social campaign benchmarks through channel-specific levers utilizing industry best practices
Responsible for monthly reporting on campaign performance with a keen eye toward media optimization to ensure efficient and effective campaign execution
Responsible for tight management of paid media budget, providing timely management of platform setup, invoicing, and accruals
Manage the creative development process, including writing creative briefs, trafficking, creative insights, ensuring timely delivery, and alignment with client direction. Requires a solid understanding of the creative process and creative development best business practices.

Qualifications:

US-based applicants only
7+ years of experience managing multiple client portfolios in SEM (Search, Display, Remarketing, App Install). 1+ years of Performance Max and Shopping experience.
5-7+ years of experience managing multiple client portfolios in paid social (Facebook/Instagram)
TikTok, Snapchat, Pinterest, and Twitter are a plus
Working knowledge of Local SEO, Google Business Profile, local listings/citation management, online reputation management, and organic social media management — sufficient to oversee specialist teams and confidently discuss performance and recommendations with clients on monthly calls
Familiarity with AI Visibility / Answer Engine Optimization (AIO/GEO) concepts and how they intersect with traditional SEO
7+ years of experience in Client Management (Must be comfortable with a high volume of client meetings, some weeks)
Experience working and developing strategies for clients with multiple franchise locations.
Strong ability to multitask, prioritize, and respond with an appropriate sense of urgency in a fast-paced, deadline-driven environment
Proven track record of successfully planning and executing Paid Search, Paid Social, Paid Display, and YouTube campaign management and optimizations at scale
Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration (Excel skills required)
Detail-oriented, able to build project plans and presentations with strategic input
A proactive mindset, strong work ethic, and ability to collaborate effectively with cross-functional leads and existing teams
Experience driving campaigns from concept through to execution, and performing post-campaign analysis
Experience with analytics/tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager, Meta Business Suite
Experience optimizing landing pages and performing A/B and multivariate testing
Experience leveraging AI to improve the quality of work output and turnaround time
Ability to work both independently and as part of a team in a professional business environment
Bachelor’s degree required, Master’s degree a plus
Bing Ads Accredited Professional (Preferred)
Google AdWords Certified (Preferred)
Meta BluePrint Certified (Preferred)
Google Analytics Certified is a plus

Compensation & Benefits:

Salary range $90k - $120k depending on experience and location
Remote environment
Health/dental/vision benefits
Unlimited PTO
401(k) plan

Pay: $90,000.00 - $120,000.00 per year

Benefits:

401(k)
Cell phone reimbursement
Dental insurance
Health insurance
Unlimited paid time off
Vision insurance
Work from home

Education:

Bachelor's (Required)

Experience:

Paid search marketing: 7 years (Required)

Work Location: Remote

Quick Apply

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