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ASCO Equipment

To review what it is like at ASCO as a Territory Manager- 
Long hours - This is expected as a sales professional; however, working for ASCO you need to read understand the fine print. A typical day is driving from one customer to the next making sales calls. While driving I would call other contacts to meet or discuss equipment. After a full day of of being on the road, you come home and begin logging your calls in salesforce. Sounds easy so far...well to log a call there are multiple pieces of required information that will stonewall you until it is entered (if you are fortunate there is an existing account, if not, then you will need to create one)....taking more of your precious time.  Once your calls are logged, you can begin the quoting process; which I have to admit became streamlined overtime. With that said though, if you need any additional items not already spec'd with the machine, then this will slow you down again. Ultimately it really came down to you. If the shop takes more time to install a coupler or trucking cost more than you had expected, or any other unaccouned for costs, then it went against your deal and our of your pocket. NO SUPPORT FROM THE COMPANY! So in the end it is expected you make 40 face to face calls and as many phone calls as you want. Anything less than 40 is less than what is expected and is noted each Monday morning on the entire sales staff conference call. So the Monday morning Confrence call will last 2hrs or so, then the after call meeting will last another hour or so, by then it is close to 11am. Thus, your Monday is less than productive and really more about setting your priorities you need to complete for the day. The rest of your week is back at the "Grind" (the word used frequentely by the managers to describe sales) until Friday comes. On Fridays, the company has a safety meeting which last for 1 to 2 hours. It was held every Friday for several years, but then switched to every other friday. 

So what is expected from a Territory Manager:
1. Profit New equipment
2. Profit Usedequipment
3. Number of new pieces sold for the month
4. Number of used pieces sold for the month
5. Market Share
6. Number of Face to Face Calls per week
7. Weekly Call reports submitted before Saturday and midnight        (otherwise no credit for the calls) - this really frustrated me; because Sundays were previously always a great day to get ready for the week; going over last weeks calls and making a plan.
8. Weekly Call Plan (40 calls planned by day) submitted before Monday morning
9. Percentage of Training completed online
10. Sales Volume for the month
11. Sales Volume for the year

I am sure I am forgetting a couple of items, that were required for the matrix; however, if you did not hit a certain number of requirements, it would effect your commission. It was a punitive commission plan verses a commission plan designed to reward you for new customers and selling equipment. 

It really comes down to the territory you are assigned and the Branch Manager you work with. A bad territory will break you just as quickly as bad manager. 

So in the end I am grateful for the years I spent at ASCO, I was new to Sales and new to equipment. I learned a lot from them. The first few years were great and rewarding. I sold a lot of equipment and at one point I was the Second highest grossing salesman in my region. Then the new commission performance program came out - ASAP (ASCO Salesman Achievement Program).

 Lets just say it was no longer fun and enjoyable and became the grind they were seeking.

During my time with ASCO, I seen (46) sales people come and go including (2) sales managers, and several branch managers within my division of South Texas. Now some of those people, maybe 2-3 were not cut out for equipment sales, rental, or product support sales roles. For the most part though, 97% of those people that came and left were decent hard working people. ASCO will (DEFLECT) many problems and say those were all bad hires. This could not be any further from the real truth.  

ASCO will also say they are a faith based company, Honor God, Develop People, Pursue Excellence, and Grow Profitably. The only item within that past statement that's true is GROW PROFITABLY. The CEO of the company uses the most profane foul language when holding meetings with senior management, sales staff and sales managers. Makes verbal threats of termination in front of large groups while using foul language.  

Lets start with the fact that you will only receive one week of vacation for the first three years. Lets also look at the sales commission plan, this plan is so HORRIBLE. As a salesman you will never sell nor negotiate a deal. That's because the owner himself prices out all of the equipment both new and used. You will be paid $12,000 per year and 2% of the gross sale for the first 3 million of sales. ASCO will hide the fact that its margins HUGE. This commission plan is a major reason why sales staff don't stay. Most companies within the industry pay a salary of 25k-30k plus commission of 15-20% gross profit. Not ASCO, the owner once said, (I like the plan, those who like it stay, those that don't leave) Not to mention the fact that these guys will nickle and dime you to death when paying you for your deals. ASCO will literary trip over a brand new one-hundred dollar bill to pick up a dirty penny. 

ASCO does not stock sufficient inventory to support its local rental markets or sales staff. You will only be allowed under strict pressure to spend $35.00 per week on customer entertainment. ASCO does ZERO in Houston for community involvement to promote themselves. Trade Shoes, NO, Rodeo, NO, Community Events, NO, Customer Entertainment, NO!!!!!!!!!!!!! SPEND MONEY, NO

ASCO does believe in Philanthropy, just not with there employees. They love to give checks to many great causes. ASCO also loves to mount 36'' tall X 72'' wide copies of those checks within all (23) branch locations. ASCO really goes out of there way to show off there tax deductions. 

In 2019 while everyone in Houston, TX was enjoying a great year with heavy equipment sales, ASCO had its worst.

Lack of communication between departments, serious lack of managerial control over the service department. NO accountability - NO system of checks & balances in place. Key managers- some handling multi million dollar accounts; have not been reviewed or promoted in over 2 years. 
However, they promote local philanthropy and allow each branch to raise funds for local charities of their choice and believe in giving back to the community their employees live. They also send kids to school and pay for employees kids to go to any UNIV of TX school - which is great until you give the check to the driver (not the school- like you should) and that dad turns around never gives the kid that money for school - oh no the kid had to take out loans because that dad spent the money on hookers and a new car. IF ASCO had checks & balances in place to MAKE sure the student actually receives the funds- but NO, SOOOO Many of your guys have ripped off the company and their kids- AND essentially Brac- because NO one checks to see that money is actually used for education. ASCO is great - but there is NO accountability or oversight from a Regional Manager and so ASCO lacks recognizing serious leaders in other roles that could be bought up to make a bigger impact and increase company profits

What is the best part of working at the company?
Extremely poor leadership, very much favoritism, no growth at all, was really good 20 years ago but been going downhill ever since, and they keep losing top businesses and equipment 

What is the most stressful part about working at the company?
Pretending that you like and respect the leadership when you can clearly see they have there favorites 

What is the work environment and culture like at the company?
Work environment is very poor. The shop is easily 20 years out of date they keep promising to build a new shop and update things and ever do the culture sucks. Also talk about how they care for your family God country and obviously none of that's true. It's 100% based on money.

What is a typical day like for you at the company?
I was in a service truck so I just went all over the panhandle looking after Equipment that was down for one reason or another not that big a deal just a lot of driving

I began working at a bad time as the store I was assigned to was going through a complete restructuring of all new employees. I was hired to replace a few employees only to be hired too early and get lumped into the old group of employees who I had been hired to replace.
 I would, on a weekly basis, see management constantly praise employees in one on one and group conversations only to fire them from their positions without notice the next day for failing to do anything right.
 There was never any constructive counseling or communication explaining what an employee did well and where he needed to improve. Only steady stream of praise followed by a no warning demotion yelled at the employee from the Vice President of the company in the weekly meeting in front of that employees peers and subordinates.

What is the best part of working at the company?
The benefits are pretty good—you only pay for dental, vision, and life insurance if you want them. Company pays for the employees health insurance. That’s honestly about the only nice thing about working there.

What is the most stressful part about working at the company?
Certain people within the company constantly ignore other departments’ processes, causing a lot of broken promises to customers, as well as a major loss of money to the company. There’s way too many chiefs, not enough Indians. There’s also a lot of unprofessional behavior displayed from certain employees from different departments and unfortunately some upper management. A lot of talking poorly about other employees behind their backs to other employees. Just all around a toxic work environment in my experience there.

What is the best part of working at the company?
The techs I worked with were an absolute awesome bunch of guys. The management not so much there bad leadership in okc and no one in management knows what there doing. As far as I’ve seen since asco took over Oct Equipment. Bunch of slimy snakes in management. 

What is the most stressful part about working at the company?
Dealing with an unrated boss who doesn’t no how to lead a shop and micromanages everyone. Biggest snake of them all is there service manager dudes is garbage and cheats customers out of money for chrumy work. 

What is the work environment and culture like at the company?
Very stressful and if your not part of there social group you won’t be there long 

What is a typical day like for you at the company?
Every day was a taxing and stressful day there

In our sales meetings we are taught to do what it takes to get a customer their equipment.  Thats what I strive to do, but it becomes challenging when everyone is not on the same page.  My passion is to go out into the field, find new customers and find solutions to their problems.  I work hard to find equipment for EVERY customer even if ASCO cant supply it, I will find it elsewhere.  My day consists of a lot of writing quotes, meeting customers, coordinating deliveries, and working with the rental counter at the store.  Theres a lot of communication going on with a lot of different people.

Very unorganized and poorly ran company from the top down. Poor management, no trainings, have to buy your own office supplies, no time off the first year, losing customers and money because they charge too much. Benefits and pay are decent but wouldn't recommend this place. 
Saw people let go on the spot for no reason other than the manager didn't like them or didn't need them anymore with no warning. Not a christian based company like advertised and nobody works as a team. Co-workers are good to work with but nobody is happy working here. They lie to get you in and then you find out how bad it really is once you've been there a little while.

Although I was able to learn about this industry at the end of my journey, I was terminated from my job. The grounds of my termination of employment was  to use my two weeks to prepare for my next job. I was left unemployed for two weeks without income to support my family. I requested to speak to the VP throught HR and I never received a phone call from him/her. These actions led to my feelings being expressed in the way I described my experiences. If you let go a person without merits it says a lot about management and how much they appreciate employees. At the end of the day they don’t care about you.  I don’t recommend this place as a good place to work. 

Top Job Titles	Average Salary
Equipment technician 17 salaries reported	$29.35 per hour
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Inside sales representative 6 salaries reported	$65,000 per year
Outside sales representative 3 salaries reported	$105,000 per year

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