business advisor

associate

inside sales

software engineer

digital marketer

Generational Equity

What is the best part of working at the company?
My coworkers and that is all. Free lunch at the end of the month.

What is the most stressful part about working at the company?
The leads are old and outdated and hang up on you they have been called so many times.

What is the work environment and culture like at the company?
I worked at Generational Group and, unfortunately, the compensation structure and turnover were major issues.

The role is heavily marketed around earning potential, but the reality is very different for most employees. During the first year, compensation may appear reasonable because of the quarterly bonus structure and higher starting salary. However, in the second year, the quarterly bonuses disappear and the salary drops to around $42,000 annually. In today’s economy, that is not a livable income for most people unless they have supplemental income such as Social Security or another source of financial support.

Because of this, turnover is extremely high. Most employees are actively looking for other opportunities within the first year, and very few seem to view this as a long-term career. Morale suffers when expectations set during hiring do not align with the financial reality employees experience later.

There are talented people working there, but the company would benefit from being more transparent during the hiring process about long-term compensation expectations and employee retention challenges.

What is a typical day like for you at the company?
Making 250 calls, 3
Hours of talk time. Very monotonous

I’ve been with Generational for almost four years, and I’m genuinely happy here. The company does meaningful work, and that’s something I’ve always valued. The culture is supportive and collaborative—people are friendly, approachable, and willing to jump in when you have questions or need help. My team has been consistently helpful and encouraging, which makes a big difference day to day. Compensation and bonuses have been fair and rewarding, and overall I feel appreciated for the work I do. No workplace is perfect, but Generational has been a place where I’ve been able to grow, feel supported, and enjoy the people I work with. I would absolutely recommend it to someone looking for a solid, people-focused company.

What is the best part of working at the company?
Thorough initial and ongoing training, excellent benefits and hours. Nice office space and helpful co-workers

What is the most stressful part about working at the company?
Meeting production goals. Turnover is tremendous and employee retention is a major issue here- an absolute revolving door, which is very discouraging and problematic. Constantly being on probation makes for a very uncomfortable daily grind and produces low morale. A very small percentage of employees do well and stay-the rest leave.

What is the work environment and culture like at the company?
Supportive but you are expected to produce and have little control over the sales process

What is a typical day like for you at the company?
Outbound calling all day-hundreds of calls with an expected talk time target that must be reached daily

What is the best part of working at the company?
Learning about the mergers and acquisitions process and the realities vs. the myths regarding the selling of a middle market business

What is the most stressful part about working at the company?
The target prospects are the owner(s) of middle market businesses and they can sometimes be indecisive

What is the work environment and culture like at the company?
I like the culture. The owner is very generous and honest. 

What is a typical day like for you at the company?
I work with some very good people in refining our communications of our growth consulting and selling process.  In this work you have to be able to collaborate and share experiences as it speeds up the learning process.  This is encouraged.

Responsible for screening, interviewing, hiring and managing a team of senior business advisors.  The typical work day for me involves direct, one-on-one interaction and management of advisors in a call center environment whose primary tasks include cold calling and prospecting via a collective database, to small/mid-size companies across the U.S.

The hardest part of the job is finding qualified "sales" pro's with the acumen, dedication and determination to successfully pre-screen and qualify companies that meet our criteria and that handle adversity while flourishing in a challenging yet rewarding job.

Very hard job. You have to worry about your speech. You have to be an actor on the phone. People cancel and you have worry about weather. Hard to get a handle on peoples emotions tied to their businesses. Its a call center so said.  But you have to be quiet so you dont disturb others. Very difficult to hear people on phone due to coworker conversations. If you liked the army. You would like the environment. The people are the best here if you can keep your numbers up. Good luck. You cannot eat at your desk. If you need help. Keep asking. You will be helped. The job is so hard you have to keep getting trained. Plus you need to study lots.

Supportive management promotes relaxed working atmosphere and autonomy of each representative to develop and implement unique strategies and techniques to maximize sales of GE services to owners of business nationally within broad range of industries.Challenges include continuous self-motivation to continue with little or no pause between outbound calls requiring assertiveness and positive communication with gatekeepers and owners.

As a commission-based experienced mergers and acquisition advisor, the company essentially assigned me and others, many unsaleable businesses to represent and service during a three-year client engagement period. Fewer than 10% of such businesses actually sell, and management is happy to load the advisors up with as many businesses as they are willing to serve. Management accepted any business for sale that previously paid a substantial upfront valuation and analysis fee.  

It's been eight years since working there. at that time we called from a list of names in different cities asking to speak with owner of company. Initial verbiage was to inquire if owner was thinking of selling his business. We'd also inquire if he'd like an appraisal of his business. Two goals were to be reached during the twenty minute phone conversation. Business owner attending lunch with our field reps, and inquiring about selling his business or having an appraisal performed.

Great people, management and team who strive for success, and we're able to be creative with producing results, through KPI's, key performance reporting and reviewing, for better results. Help is provided from upper management to the sales team-SBA'S, with much support through corporate to satellite locations.

Top Job Titles	Average Salary
Business advisor 6 salaries reported	$82,833 per year
Associate 2 salaries reported	$70,000 per year
Inside sales 13 salaries reported	$113,308 per year
Software engineer 4 salaries reported	$100,000 per year
Digital marketer 1 salary reported	$57,500 per year

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