territory manager

marketing associate

service technician

sales executive

utility operator

Royal Cup, Inc.

A typical day at Royal cup is waking up to several calls already on your phone answering emails which never stops. Calling customers and letting them know what time you're getting out to them. Going to the shop and load up for new or existing installs and doing whatever needs to be done. Be prepared to NOT do the install due to the branch manager not checking if the customer is ready or if the even have water or power, sometimes it's either or! Inspections you will always have no matter what, and sometimes you'll have more than you can handle but its gotta be done.
I've learned how to manage my time at Royal Cup, how to get the job done right the first time so that I won't get a call back which are the worst. Learn from your mistakes and own them because many won't see how good you're doing but are quick to comment when you screw up.
Management...what can I say? for starters I knew more than any manager I've ever had. So hearing them how to fix machines was always a delight! Especially after they call someone else to see what their thoughts are on your problem and then them calling you to see why didn't you think of that. For the most part, I didn't really have too many problems with my managers, so long as I took care my area and customers didn't call to complain about you. The other thing about being in the coffee industry is learning how to keep your opinions to yourself and listening to the customer complaints. 
As far as the workplace culture it is fast paced, especially if you are in a metropolitan area, driving is always tiresome and dealing with traffic is hard on people. You will work most weekends and drive about 2-300 mile radius. Always be ready to do an overnight somewhere because that's just how the business is. The hardest part of the job is just knowing when to go home. The calls keep coming in and if you want to work the OT then its great but if not then you have to know when to just go home. Weekends are the worst because it could be 4 pm and a call can come in 2hrs away and they always have a sad story to say, were sold out, it's our only machine etc. That's where you have to make your decisions, are you gonna go out or try to have them wait for the next day.
The most enjoyable part of the job is easy! getting to drink all the coffee in the world! Meeting new people and understanding what their needs are. Being able to walk into any are and fix the machine because when you walk into a restaurant/hotel kitchen and they see you, you are either the most awesome person if you can fix the machine or you are the worst person in the world if you can't fix it. Once you have a good report with the managers or chef they will take care of you. I loved my job and will truly miss the adventures. The pay is good and benefits are good!  I would definitely recommend this job if you are able to handle the fast pace and work environment.

It started out fun even when I realized I don't get a 3 month raise. OK I will wait it out for the year raise. More disappointment when I got 25 cents. Job is good far as unlimited overtime, but when you have young babies and a wife. You cant spend all your time trying to make a decent check from a company. 2nd yr think it was a 2% raise, something like 14 cents. 3rd yr Supervisor tried to help out and took some percent away from other techs and I think I got a 40 something cents raise. Still working 95 to 105 hr every 2 weeks, but that is when frustration starts to set in. Things are changing in the company as well. They are building a 40 million dollar facility. Adding more responsibilities for more work, but none of this money is hitting my pockets. 4th yr is coming and they say we are going to get a significant raise because supposedly we are the lowest paid techs. Price of living has went up and they haven't matched it in our area, suppose jargon. Well 4th year comes and we get the same 3%. it was all talk.. I think the supervisor feels bad so he does the same thing as previous yr and up my percentage. Think I got 4% at around 40 something cents. Unless I want to make my family a secondary importance and keep working long hours... Its just time. I want for my family and myself. This just feeling like im running in place. So if you are ok with slow progression, it could be a good job.

I feel that management here is strong.  They care about the employees and want to see everyone happy. They listen to feedback and try to implement changes that are communicated to them, within reason. But the health of the business is always top of mind.  

I can say that the company suffered greatly during the worst of COVID and has come back stronger than I had imagined they would thanks mainly to the CEO and leader of HR. It was tough for a while, but improving every day.  

They are working on company culture, as that has suffered for a long time, prior to the current leadership.  I like the new Standards that have been rolled out; they align with my personal ideas.  

My stress level has diminished greatly with the current leadership in place, mainly due to the family dynamics taking a back seat to the company's success. 

Royal Cup Coffee is a well established family owned company with home offices in Birmingham, Alabama. The company imports, roasts and distributes their superior coffee products to some of the best known businesses in the world (i.e. - McDonalds, Hardees, Cracker Barrel, Waffle House, Huddle House, Hilton Hotels, a wide variety of convenience stores and many of the best white table cloth restaurants) in the markets they work in. I was hired as the District Manager to establish the South Carolina, NC and Georgia markets when they decided to expand their business.  I was able to use my years of experience in sales with Pepsi Cola (aka - Atlantic Bottling Company) to service existing accounts and was able to establish new businesses and relationships while hiring, training and managing Route Sales Drivers, Service Technicians and a warehouse to expand the area. Travel around the district to assure quality to existing customers and establish and assure quality service was important to maintaining and growing the business. I was able to work independently and learned how to hone my sales skills to establish new clients.

During the interview process, you are told the company puts your family's needs first, prides themselves on a family like culture, and positivity. However, regrettably, such values turn out to be non-existent as soon as you become part of their "team". Days are filled with betrayal, malicious rumors, ridiculous demands, and consistent exposure to inflated egos and unfounded entitlement. When these issues are brought to the attention of the upper management, they are hushed up, and the complainant is chastised and punished for speaking. If preserving your mental well-being, close relationships, and self-regard is paramount to you, this is undoubtedly not the organization for you. Nonetheless, if your sense of self-worth is lackluster, enjoy an endless array of zoom meetings and you get satisfaction from being belittled and or belittling others, then this organization is the one for you.

I worked with a lot of great people. This is a very physically demanding job, and requires you to pay close attention to detail. You are judged on your production accuracy and performance on a daily basis. Just very frustrating working for a company and be expected to meet deadlines, and have equipment not working properly to allow you to meet your daily goals. Not enough money is invested back into the operations of the company from upper management. The most enjoyable part of the job was the people that I grew to know and  form a very strong bond with a few. I would recommend this type of job to a young college person looking for extra money, but not for anyone with any kind of physical limitations, or health concerns, as the warehouse is not air-conditioned, and it can get very hot during summer hours with coffee roasters going in the same warehouse as you are.

Unfortunately my time at Royal Cup, though I loved the opportunity for advancement, as well as fulfilling the much needed gap of health benefits and 401K, I still felt unhappy. I was oppressed by the notion that my position could be deemed redundant and I too would be sealed the same fate. Was it for the mass hysteria that is always felt when you are screaming in your mind in the prison cell that is the modern cubicle? Was it for my lack of interest in the source material, and the thought of becoming a lemming in a sea of numbered desks? These and more, I felt cheated by a system I never had faith in to begin with...

Find more insightful thoughts such as this on Filthy Luker's MindGlue, you can find it on Apple Podcasts, Anchor.FM, Spotify, and more!

If you are a minority, do not work here. You will never get ahead.  As a matter of fact the hypocrite who is the BM in Houston was fired from his last job for being racist. That’s who they hire. The AM is an okay manager.  However he is a disloyal, coward, lying no good friend. Do not trust him. Horrible person, horrible friend. 
He and his boss the DM must be the smartest people on earth, since they talk about how every manager and especially the owner are stupid and useless. 
These people continue to backstab and talk bad about people way after they have left. Just down right cowards. 
And what I know about them, they shouldn’t be throwing stones. 
Everyone has secrets, however they only like telling on others. 
This is the kind of company rcc is. 
You should seriously look else where, when looking for a job.

Sometimes it was hard, but for the most part it was typical
I learned a lot working there from how to operate machinery to engaging in management, when i was in the plant. then they moved me into an administrative role  for the last five years i  worked there.
the upper management changed and the cultural was different, however it was doable . i had great hours however i was due to have back surgery and wasn't for sure how much down time i would have.I was limited on what kind of work i could do. The office was a good place but the job i was doing ended and there was no place to place me. the most enjoyable part of the job was my peers. and I enjoyed learning new things.

Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas. Serving customers in the food service, office and specialty coffee markets, Royal Cup now reaches markets throughout the United States, into Mexico and the Caribbean. 
Royal Cup continues as a privately held, family company, a tradition which helps us offer dedicated service with a unique personal touch to each and every one of our customers. Our long standing reputation as a quality roaster and distributor, coupled with the latest innovations in roasting and packaging technology, are why Royal Cup continues to be the leading provider of exceptional coffees and teas. 


Top Job Titles	Average Salary
Territory manager 3 salaries reported	$24.83 per hour
Marketing associate 3 salaries reported	$69,500 per year
Service technician 2 salaries reported	$26.00 per hour
Sales executive 2 salaries reported	$80,000 per year
Utility operator 1 salary reported	$17.25 per hour

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