content specialist

seo specialist

outreach specialist

digital marketer

content manager

Terakeet

Terakeet is a company that's unsure of itself and the position it wants to occupy for the foreseeable future. Over the last two years, the focus has shifted to profits over people and it's caused a huge drop in morale. 

Don't get me wrong--there's still a lot of good at Terakeet. My co-workers are incredible people and I love interacting with them each day. I've met some life-long friends while working here, which is impressive considering we're all remote. And the health insurance is great. Having company-paid coverage for myself and my spouse has been life-changing. 

But those benefits don't make up for the fact that we're all underpaid. The workloads we're under are intense, which makes the already underwhelming pay even harder to accept. Management is out of touch with how the company is really doing and how employees feel about being part of TK. 

Promotions seem to be based on popularity rather than actual skill. Which brings me to another concern. Your people manager (often an internal promotion role) may or may not be able to help you. Promotions are given without regard to skill and ability. That means some employees have managers who just don't get it and aren't able to advocate for their direct reports. Some are downright threatening and tell you if you don't like the way things are going, then you can quit. On the flip side, the truly compassionate managers will do everything in their power to help you. It's a crapshoot as to which one you'll get.

And raises, if granted at all, are a joke. The last round was so small that it didn't even come close to keeping up with inflation. 

They're trying to incorporate more freelancers and AI into their processes which adds to employee dissatisfaction and concerns about layoffs. Jobs no longer feel safe. I'll stay as long as I can, but I'm having a hard time figuring out if staying with Terakeet is worthwhile in the long run.

I've been with Terakeet for more than 14 years. I'll use three words to describe my experience: Visionary, Agile, Empowering.

VISIONARY — Over the years I've witnessed Terakeet's leadership identify market changes as they were emerging on several occasions. The leadership team is always forward thinking and planning for what's to come, rather than reacting to what's happening or has come to pass. This is a vital skill in business, but one that truly means sink or swim in the search and online reputation management industry which sees updates to Google search features, algorithms, and now a rapidly evolving competitive landscape with generative AI.

AGILE — Whether its adapting to potential market disruption, or redefining its target customer base, Terakeet is always quick to act. But actions are always deliberate, strategic, and thoughtful. Because the company is constantly looking to where the ball is going, not where it is, planning is often done in advance. So while it may seem like decisions are made quickly and on the fly, they're always rooted in analysis, intention, and strategy.

EMPOWERING — The secret sauce that enables this agility is the way Terakeet leadership enables every single individual in the company to contribute to the overall brand's success. It does not matter what title follows your name, you have access to every leader in the company — including the co-founders — and they always listen.

Working at Terakeet is super fast paced and can be very exciting, especially if you are someone who is willing to act on your ideas and find creative solutions to problems clients are facing. I've learned how to stay on the forefront of online marketing and online reputation management strategies, especially as AI tools have emerged.

The company actively encourages experimentation and solution-building so it is great for anyone with an entrepreneurial bent. We do sometimes suffer from analysis paralysis and "shiny object" syndrome at the same time, but the recent shift to focus on reputation management is, in my opinion, a good one and a decision that has refocused the company and brought clarity into our efforts. 

Upper management has made really good strides in improving transparency, communication and building (and re-building) trust with employees. They seem committed to continuing to improve the employee experience and culture, which I appreciate. 

The Terakeet benefits are also great, especially the healthcare package and paid family leave package. 

Work-life balance is good and I feel connected to my immediate team, all of whom I love working with on a day-to-day basis. OVerall I'd definitely recommend working here if you like taking initiatives and solving problems.

Hard to describe a typical day as no two are ever quite the same. Good mix of meetings and down time to work, but I'd say there's still some lingering tendencies to over-meet given the remote environment and people naturally crave connection (not in a bad way). I've learned a ton here. Both within my craft and about business as a whole. My bosses care about me, and more importantly, they respect me and my life outside of the office. Culture seems great, mostly friendly people. Few detractors as anywhere. Hardest part of the job is that the team is laser-focused on excellence AND innovation. This is not bad, I'd prefer to be in a place this concern on quality and where the growth-mindset it shared and necessary. Just probably not for everyone. The most enjoyable part of the job is the collaborative environment. No matter who you are or what position you're in, there is room for your thoughts and feedback. Breath of fresh air compared to my last job.

Working at Terakeet can be a mixed experience. On one hand, the company offers a collaborative environment where you can develop a broad range of skills in SEO and digital marketing. The projects are challenging, and there’s a lot of opportunity to learn and grow professionally. However, the biggest downside is the lack of job stability, regardless of your performance or how long you’ve been with the company. 

There’s a pervasive sense that even top performers with significant tenure aren’t immune to sudden layoffs or restructuring. This creates an atmosphere of uncertainty that can overshadow the positive aspects of working here. It's disheartening to feel that your contributions and loyalty may not be enough to secure your position. While Terakeet offers valuable experience, the job security concerns are a significant drawback that potential employees should seriously consider.

What is the best part of working at the company?
Some teammates were great, and that was the only thing keeping morale afloat.

What is the most stressful part about working at the company?
Attrition is one of the lowest I've ever seen. Layoffs happen often, yet management keeps acting like everything is fine, which creates constant fear. Pay is insulting low while the workload keeps growing, and support from any manager is basically nonexistent. Higher ups brag about success while staying completely out of touch with what employees deal with. There is zero transparency, shady decisions at the top, and a culture that got wrecked by rushed growth. Beware of getting comfortable here, because job security disappears fast no matter how hard you work. Overall, this was one of the most toxic environments I've worked in.

What is the best part of working at the company?
You gain experience producing a high volume of content.

What is the most stressful part about working at the company?
It started off feeling like normal content work, but pretty quickly it turned into this endless loop of revisions that didn’t really go anywhere. You’d update something based on feedback, think okay… this should be good now… then more changes come in that don’t even fully line up with the last ones. So now you’re reworking something that was already “approved.” And it keeps happening. Like… why are we circling back again? It’s not about improving the work, it just feels like shifting opinions. After a while, it’s hard to stay motivated when nothing ever feels finished.

The last few years were challenging as the company dealt with strategic shifts, lay-offs, and leadership changes. But it does feel like employee concerns are slowly starting to be addressed. Leadership seems to be working harder to make clearer decisions, ask for and respond to feedback, and build a wider, more transparent compensation package with the introduction of a new tenure-based bonus system. As a result, I feel more confident in the direction of the company and its commitment to its employees.

The work environment at Terakeet was so toxic! Managers were incredibly hostile and yelled at you for making even the smallest of mistakes, leadership kept making decisions that came at your expense, employees were expected to meet the most unreasonable expectations while getting paid a low salary, etc. I felt suffocated the entire time I was here! I'm just glad I was able to get away...

When I worked here, all my coworkers were polite, and the benefits offered by the company were great, along with the flexible working hours and no weekends. However, the job is cold emailing webpage publishers offering to write a free article for them, including a link to your assigned client. You can't be upfront about what's in it for you. 

Top Job Titles	Average Salary
Content specialist 3 salaries reported	$67,333 per year
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Digital marketer 3 salaries reported	$38,667 per year
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