Manager, Marketing and Content
(13808)
At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn.
Amidst fragrant pines and glistening peaks, One&Only Moonlight Basin is a glamorous return to simplicity. Fill days cascading down cool waters, unearthing the magic of Yellowstone National park, skiing on world renowned slopes and retreating to floating evergreen spaces. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion.
- This position can be located out of Bozeman or Big Sky, MT.
Job Summary
The Marketing Manager will collaborate closely with the Director of Marketing & Communications to oversee One&Only Moonlight Basin’s branded and property-specific marketing initiatives. This includes, but is not limited to, strategic campaign development aimed at enhancing awareness and driving bookings across owned and paid channels; media planning and buying for digital, print, and social advertising; content creation and storytelling for multi-channel distribution (website, email marketing, collateral, social media); e-commerce activations; and the development of sales and marketing materials as well as guest-facing branding for the resort.
The Marketing Manager will play a key role in showcasing the products and expanding the One&Only Moonlight Basin brand. They will ensure adherence to One&Only’s global brand standards across all touchpoints and channels, including photography and video, collateral design, copywriting, and on-property activations. Additionally, they will support the Director of Marketing & Communications across all initiatives, ensuring that tasks are executed to the highest standard and within designated timelines.
We are seeking an accomplished and charismatic marketing manager who is excited to take on these responsibilities and more. The ideal candidate will have a proven track record in developing and executing marketing campaigns, and pre-openings, with a balance of skills in both daily marketing activities and long-term strategic planning. They should thrive under tight deadlines and be responsive to the company’s evolving needs.
Key Duties & Responsibilities
B2C and B2B Marketing and Communications Campaigns:
Develop and implement multichannel B2C and B2B campaigns throughout the customer lifecycle, ensuring consistent messaging across all platforms. Identify target audiences and create marketing strategies with clear objectives tailored to various channels, seasons, and segments
Develop creative briefs and provide direction for advertising and guest-facing communications, including print, digital, and video content
Work alongside the Global Commercial Team to strategize digital marketing efforts, including web, SEO/SEM, email, social media, and digital advertising
Content Creation and Storytelling:
Generate ideas and develop ongoing content for emails, social media, press releases, and other digital platforms
Maintain the resort's master content calendar to drive monthly storytelling across all B2C channels, including the website, email marketing, and social media
Collaborate with operational teams to create promotional timelines and materials for events and activations in Spa, F&B, Activities, Rooms, and Destination
Adapt content for various marketing and communication channels, including social media, email, website, and print
Collateral and Design:
Collaborate with the team to create and design sales and marketing materials, including presentations, brochures, and toolkits
Design all assets needed for launching advertising campaigns, including print, digital, and social media ads
Ensure all guest-facing collateral, such as in-room collateral, F&B menus, and event materials, is on-brand and current
One&Only Brand Guardian:
Ensure all creative assets and marketing materials comply with global brand templates, including print ads, display ads, and brochures
Project & Agency Management:
Collaborate with agencies, freelancers, media, and other vendors for advertising, content development, and social media efforts
Work across various functional areas to implement marketing plans for resort revenue streams, including F&B, wellness, weddings, and events
Skills, Experience, and Educational Requirements
Proficient in design software, including Adobe Creative Suite (InDesign, XD, Illustrator, Photoshop)
Knowledgeable in digital marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, lead generation, social media marketing, and other online advertising methods
Experience in brand building and demand generation through various content types—blogs, social media, video, web, and email
Benefits
Medical, Dental & Vision Insurance
PTO (Paid Time Off)
Complimentary Dry Cleaning for Employee Uniforms
Complimentary transportation to/from resort
Complimentary meal per shift
Subsidized housing based on availability
Discounted colleague rate for Kerzner Properties worldwide
Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.
