SUMMARY
The Manager, Marketing – Demand Generation is responsible for executing and managing digital campaigns (paid search, social, email) as well as supporting our overall digital presence. Additionally, this role will have full ownership of execution, analytics, and reporting across digital channels facilitating Ultimus Fund Solutions’ growth strategy.
KEY ACCOUNTABILITIES
STRATEGY
- Creates and implements strategies across digital channels to increase awareness and build pipeline in collaboration with marketing and business development leadership.
- Owns digital channel campaign strategy, goals and objectives, and budget allocation for key business lines and products.
- Owns SEO/AEO and SEM strategy.
EXECUTION AND OPTIMIZATION
- Creates, launches, and optimizes the assets for multi-channel programs including emails, landing pages, and other campaign elements.
- Manages paid media execution including audience building, creative, testing, tracking, and budget optimization.
- Creates and manages lead nurture, re-targeting, and re-engagement strategies.
METRICS AND REPORTING
- Tracks and reports on key KPIs including conversion rates, customer acquisition cost, channel spend, and pipeline attribution.
- Owns dashboard creation and management for the business development team and executive stakeholders.
SYSTEMS AND TOOLS
- Owns HubSpot CRM and integration with Salesforce, managing segments and lists, lead scoring, and reporting.
- Creates and manages landing pages, forms, workflows, and other dynamic content via HubSpot.
WORKING RELATIONSHIPS
- Mentors associates through instruction, coaching, providing real-time on-the-job experiences, modeling effective practices, and advising on methods used.
- Strategically collaborates with sales, subject matter experts, and the marketing team to create and execute campaigns that build awareness and pipeline.
- Contact as needed with clients regarding general information, resolution of issues, inquiries, or reporting requirements.
- Contact with members of team regarding social media content and digital event landing pages, promotion, tracking, follow-up on inquiries, open workflow, etc.
May perform other duties as required and assigned.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in business administration, marketing, communications, or another related field.
- 5-10 years of experience in B2B digital marketing, ideally in financial services.
- Experience running multi-channel digital campaigns including copywriting, creative oversight, execution, optimization, and reporting with proven success in email marketing, lead nurturing, digital marketing, and lead generation programs.
- Management and leadership experience.
KNOWLEDGE
- Digital platforms, including LinkedIn, Google Analytics, website CMS, and marketing platforms, specifically HubSpot.
- Microsoft Office Suite.
- Adobe Acrobat.
SKILLS AND ABILITIES
- Aligns associates with company values and goals.
- Plans and delegates the work of others.
- Motivates and inspires others.
- Assesses the performance of self and associates to make improvements or take corrective action.
- Plans and develops systems and procedures to improve operating quality and efficiency of department in accordance with company policies and procedures.
- Troubleshoots issues utilizing creative and critical thinking skills.
- Multitasking, analytical, and organizational skills.
- Initiative-taking, strategic, and meticulous approaches with a strong commitment to quality, efficiency, and effectiveness.
- Demonstrates personal integrity, responsibility, and accountability.
- Effectively uses resources such as time and information in conjunction with associates.
- Participates in solving problems and making decisions.
- Presents and expresses ideas and information, written and oral, clearly, and concisely.
- Actively listens to others to achieve understanding and supports an open exchange of ideas and information.
- Identifies needs, arranges for, and obtains resources to accomplish individual and department goals.
- Establishes and develops effective working relationships with associates and clientele during both favorable and unfavorable situations.
- Modifies team and individual priorities and deadlines in response to added information, changing conditions, or unexpected obstacles and ensures completion.
Equivalent education, experience, and KSA’s will be considered.
Ultimus is an equal opportunity employer and does not discriminate on the basis of the applicant’s or employee’s race, color, religion, national origin, ancestry, gender, sexual orientation, age, disability, veteran or military status, genetic information, citizenship or any other status entitled to protection under federal, state or local anti-discrimination laws. No questions on our employment application are intended to secure information that is to be used for impermissible purposes.
