Under general supervision of the SVP of Marketing and Communications, provides marketing support, social media content, writing, primarily for internal communications, proactive media relations, crisis communications, external affairs, issues management and strategic communications planning and consultation with varying areas of emphasis depending upon incumbent’s specific assignment. Is accountable for comprehensive programmatic planning and management. Operates with considerable independence and flexibility within confines of annual work plan and requires limited project supervision and oversight. Works closely and in collaboration with assigned Brown University Health senior leaders to identify strategic communication priorities. Plans and manages portion of departmental budget related to his/her assigned area(s) of activity. May provide guidance to support personnel assigned to related projects.
Assumes principal staff responsibility for major communications and/or marketing programs or projects, including:
- Identification of communications or marketing problems and opportunities
- Assessment of avenues of approach to given communications or marketing needs
- Preparation of marketing plans, stakeholder communications strategies and/or annual communications plans pertinent to incumbent’s assigned areas
- Execution of such plans and measurement of marketing and/or communications results
Maintains regular contact with selected institutional and departmental clients to gather news and information about client department activities, achievements and plans. May have similar regular contacts with external stakeholder groups. Shares information gained by such contacts with other teams in the marketing and communications department, including Public Relations, Internal Communications, Project Management, Content and Digital/Web, as well as other Brown University Health departments including strategic planning and government relations, to support quality improvement and program development.
Works collaboratively with Marketing and Communication teams (Public Relations, Digital, Creative, Content, external affairs Project Management) to ensure the successful execution of marketing communication strategies.
Works with Project Management to continually identify opportunities for process improvement from project intake, to production and distribution to attain maximum resource productivity and most efficiently meet clients’ objectives.
Provides clients with consultation in:
- Marketing communications (including traditional, digital and earned media opportunities)
- Sales/physician outreach
- Product and program development
- Communications planning
- Events support
- Writing and editing
- Surveying and program evaluation
Plans, manages and implements varied senior level activities to support full range of marketing communications requirements of assigned clients, including development and implementation of:
- Marketing and communications plan development
- Product and program design
- Sales/physician outreach
For major projects, assumes the development of comprehensive, long-term marketing strategy, including financial and volume targets.
Develops, tracks and revises overall marketing budgets to support assigned clients.
May organize sales plans and undertake direct sales contacts with referral sources, insurers, patients or other customers.
Participates in creative development process for marketing communications efforts including:
- Digital
- Social media
- Print collateral
- Print
- Broadcast
- Outdoor and online advertising
- Other promotional approaches
Supervises, in conjunction with project management, the overall execution of marketing communications strategies and tactics.
Develops, monitors and regularly reports outcomes of process to track marketing and communications plan results.
Develops expertise in and monitors national, regional and local trends affecting assigned issues such as health care reform, not-for-profit tax exempt status, executive compensation, community benefit activities, labor relations and other policy issues. Contributes to department’s issues files in assigned areas. Provides support and guidance to others in department related to assigned issues and serves as resource to clients and media in these issues.
Adheres to departmental procedures for defining project priorities, schedules, key messages, budgets and evaluations. As projects are concluded, assures principal client(s) is surveyed to determine satisfaction with consultative services, adherence to schedule and budget and to elicit suggestions for methods to improve similar future efforts.
Plans and manages that portion of departmental budget related to his/her assigned area(s) of activity.
Provides staff support for special projects, research endeavors, news conferences, special events, etc., as requested.
Participates as a strategic team contributor in planning, reviewing, and sharing information related to assigned projects.
Mentors and helps support junior staff in the ongoing management and maintenance of day-to-day activities.
Participates in ongoing professional activities and affiliations to maintain current knowledge of developments in the field of marketing and communications, with special emphasis on digital communications.
Chairs, organizes or participates in departmental or institutional committees and work groups.
Represents Brown University Health and its institutional partners in a variety of situations, including external committees and work groups.
Performs other duties as assigned.
Bachelor’s Degree in marketing, communications, or related field required; advanced degree desired. Broad knowledge of marketing and communications planning and management, advertising development and production, writing, editing; expertise in health care industry trends and issues highly desirable.
Minimum of five years’ experience with demonstrated ability in intermediate level communications management, corporate or agency writing/editing and account service, marketing and/or media relations, preferably in health care setting or for health care clients.
Demonstrated organizational communications, project coordination, marketing and/or public affairs skills required. Excellent communication and presentation skills.
None
$82,284.80-$135,782.40
Corporate Headquarters - 15 LaSalle Square Providence, Rhode Island 02903
M-F 8 am to 5 pm
Day
8 hours
No
Brown University Health is committed to providing equal employment opportunities and maintaining a work environment free from all forms of unlawful discrimination and harassment.
