Position: Landscape Digital Marketing Specialist
Pay: $22-$24/hour
Reports To: Marketing Directors
FLSA Status: Non-Exempt
Job Description:
The Bath Landscape Digital Marketing Specialist will be responsible for the planning and creation of social media campaigns for Bath Landscape & Irrigation. This includes but is not limited to content creation specific to Google My Business, LinkedIn, Facebook, Instagram, TikTok, and YouTube.
It will be required for the Digital Marketing Specialist to have a strong understanding of each channel and how to effectively create content that is appropriate to each channel and accounts for the differences between channels.
The position also requires a strong understanding of SEO, keyword strategy, website maintenance, and a good sense of current and upcoming trends. Strong customer service skills will also be necessary for this position. As the Digital Marketing Specialist, you will be responsible for politely and effectively fielding customer inquiries, complaints, etc. through our Bath Landscape digital media channels. This position will require an individual who is self-motivated and works well on their own, while also being able to receive guidance from the Marketing Directors, work with other members of staff to develop the social media schedule, and coordinate content to flow seamlessly with other marketing efforts within the Landscape division.
Job Duties and Essential Functions:
Website Maintenance: Updating copy, publishing blog posts, troubleshooting basic formatting issues, and ensuring a smooth user experience (UX).
SEO Management: Keyword research, on-page optimization (meta tags, headers, alt text), monitoring search rankings, and executing link-building or local SEO strategies.
Social Media Strategy: Manage all social media channels including but not limited to Facebook, Instagram, YouTube, and LinkedIn. Creating, scheduling, and analyzing organic or paid campaigns across platforms to build community and drive traffic back to the website.
Digital Marketing: Aligning web and social efforts with broader marketing goals, which may include email marketing and newsletters, and basic paid ad management.
Develop and execute a comprehensive social media strategy that caters to the target audience and aligns with the goals of each department.
Create content that is original and engaging.
Ability to periodically drive to jobsites to photograph projects that are both finished and in-process.
Social and willing to engage with staff and customers to produce people-oriented content.
Post relevant and accurate content across all social media channels, including but not limited to images, full-length videos, reels, etc., that increase our audience and drive engagement.
Work closely with other department managers to determine relevant content and provide followers with timely and accurate information.
Monitor and engage with our community of followers by promptly and politely responding to all messages, comments, and the like.
Analyze and report on social media performance metrics, using such information to adjust the overall strategy when necessary.
Stay up to date with social media trends and best practices and bring new ideas and insights regarding how to continuously grow our following.
Ability to match the message, tone, and branding to appropriately represent the company and its divisions across all social media channels.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field is preferred.
At least 2 years of experience in social media management is preferred.
Knowledge of or experience with trees, shrubs, perennials, annuals, gardening, and landscaping is a plus.
Exceptional writing skills with a comprehensive understanding of proper spelling, grammar, and punctuation.
Experience using web platforms such as Wix, WordPress, or Squarespace is preferred.
Excellent interpersonal and communication skills.
Experience using photography equipment such as a DSLR camera, GoPro, and photo editing software such as Photoshop and Lightroom.
Experience making graphics and using graphic design software such as Photoshop and Canva.
Experience in videography and common video editing programs.
Strong attention to detail.
Ability to work collaboratively with other team members and department managers.
Able to also work independently to maintain an effective and consistent social media presence.
Self-motivated and willing to learn about the many facets of the Landscape industry to be able to provide accurate and thorough information.
Strong organizational skills and ability to effectively manage multiple projects and deadlines.
Ability to adapt and adjust to an ever-changing environment.
Excellent attendance, punctuality, and reliability.
Valid driver’s license and an insurable driving record.
Working Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. If feasible, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee frequently works in outdoor weather conditions. The employee is occasionally exposed to hot, humid, or wet weather conditions. The employee may also be exposed to toxic or caustic chemicals.
Physical Requirements
The physical demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. If feasible, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk, hear, and remain sedentary. The employee is constantly required to use hands and fingers to feel, handle, or operate objects, tools, or controls, and to reach with hands and arms. The employee is occasionally required to climb, balance, stoop, kneel, crouch, crawl, and walk.
The employee must occasionally lift up to 50 lbs. and be able to push, pull, and/or move up to 75 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and the ability to adjust focus.
Benefits:
Bath, Inc. offers all employees PTO. Bath, Inc. also offers benefit eligible employees health insurance, dental insurance, accident insurance, vision insurance, voluntary life insurance. Employees become benefit eligible the month following the first month they work 130+ hours, and then they must maintain 130+ hours each subsequent month to maintain eligibility. Bath employees who have 6 months of service and completed 1,000 hours are eligible to sign up for our 401K. There is an employer match of 100% on the first 3% and 50% on the next 2% of pay you defer to the plan.
Information for Applying:
This position shall remain open until July 31st, 2026. Applicants may apply online by going to our website (www.bathgardencenter.com), or may apply in-person at 2000 East Prospect Road, Fort Collins, CO, 80525. Additionally, please email your portfolio with the subject line "Marketing Specialist Portfolio" to [email protected].
Job description Function and Intent:
Job descriptions assist companies in ensuring that the hiring process is fairly administered and that qualified employees are selected. The job functions and duties on the job description are not all-inclusive and additional functions and requirements may be assigned as necessary. Job descriptions are not intended as and do not create employment contacts. The company maintains its at-will employer status.
Pay: $22.00 - $24.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
