Company Overview:
ELECOM USA is a leading innovator in tech accessories with a growing presence in the U.S. market. Within ELECOM, NESTOUT is our award-winning outdoor sub-brand, designed to power adventures with rugged modular batteries, solar panels, and light accessories. NESTOUT helps people leave their “nest” and explore the outdoors with reliable, eco-conscious gear.
As ELECOM continues to expand its direct-to-consumer (DTC) business, the Digital Marketing Coordinator will play a key role in driving growth - primarily focused on NESTOUT (80%) while also supporting ELECOM’s broader digital initiatives (20%).
Job Overview:
ELECOM USA is seeking a highly motivated and creative Influencer & Social Media Coordinator to support the execution of our direct-to-consumer (DTC) marketing strategy. The ideal candidate will collaborate closely with the DTC Marketing Manager to drive brand awareness, engagement, and sales through influencer partnerships, content creation, and social media management. This junior-level position offers significant growth opportunities as the company expands.
Responsibilities:
1. Content Creation & Social Media Management
- Develop and curate creative copy for social media posts, Shopify product listings and pages, blog articles, and email newsletters that resonate with the ELECOM and NESTOUT audiences.
- Create and schedule engaging multimedia content (text, images, videos) for social media channels, maintaining a consistent brand voice.
- Execute social media campaigns across platforms, leveraging trends, seasonal content, and audience insights.
- Use social media scheduling tools to plan, organize, and track posts across platforms.
2. Influencer & Brand Ambassador Collaboration
- Work directly with influencers and brand ambassadors to co-create engaging content and promote ELECOM and NESTOUT products.
- Build and nurture relationships with influencers, ensuring content aligns with brand values and marketing goals.
- Source and vet new influencer partners aligned with brand positioning.
- Track influencer campaign performance and report insights for continuous improvement.
3. Media & Influencer Sample Coordination
- Coordinate and ship product samples to influencers and media contacts, tracking outbound units against campaign agreements.
- Manage the return of loaned/seeded product where applicable, and maintain accurate records of sample inventory.
- Process customer and media returns tied to influencer or PR activity, coordinating with the warehouse/fulfillment team as needed.
4. Campaign Support & Analytics
- Assist in managing and executing marketing campaigns, tracking KPIs to assess campaign effectiveness.
- Use analytics platforms (e.g., Google Analytics, social media insights) to monitor performance and adjust strategies to optimize engagement and ROI.
- Report on social media and influencer performance to the DTC Marketing Manager, offering actionable insights for optimization.
5. Community Building & Brand Awareness
- Participate in digital events, product launches, and online campaigns to engage with customers and expand brand reach.
- Stay updated on industry trends, competitor activities, and social media best practices to ensure ELECOM stays ahead of the curve.
- Assist in developing user-generated content (UGC) campaigns to enhance customer engagement.
6. Cross-Functional Collaboration
- Coordinate with internal teams, including the lead marketing manager, graphic designers, videographers, and product teams, to ensure alignment and consistency of brand messaging across all digital touchpoints.
- Work closely with the e-commerce and design teams to ensure seamless integration of marketing initiatives with online sales strategies.
Qualifications:
- Minimum 2–4 years of experience in digital marketing or a related field, with a focus on influencer marketing and social media management.
- Bachelor's degree in Marketing, Communications, Business, another related field, or relevant work experience.
- Experience coordinating influencer/media sample logistics (shipping, tracking, returns) is a strong plus.
- Proven ability to manage social media platforms (Instagram, Facebook, Twitter/X, TikTok, LinkedIn, etc.) and create engaging content tailored to each platform.
- Strong written and verbal communication skills, with the ability to create compelling, on-brand content (captions, blog posts, product descriptions).
- Experience using social media management tools (e.g., Hootsuite, Later) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Experience with influencer marketing platforms/outreach and building creator relationships.
- Ability to prioritize tasks, meet deadlines, and manage multiple projects in a fast-paced environment.
- Must be able to reliably commute to our location in Irvine, CA 92612.
Preferred Skills:
- Experience working with direct-to-consumer (DTC) brands or e-commerce platforms.
- Strong understanding of influencer marketing and the ability to drive engagement through online campaigns.
- Project management skills, with the ability to coordinate cross-functional efforts and deliver projects on time.
- Experience with Asana or similar project management platforms is a plus.
- Experience with Shopify is a plus.
- Passion for outdoor, lifestyle, and tech products is a plus.
What We Offer:
- Opportunity for growth and advancement within a rapidly expanding company.
- Collaborative work environment with exposure to various facets of digital marketing and e-commerce.
- The chance to make an impact and contribute to the success of ELECOM USA.
- 100% paid Medical, Dental, Vision, and Life Insurance
- 401k matching up to 6% (100% match starting 90 days after employment)
- 13-15 Days Paid Holidays per year
- 6 Days Paid Sick Leave
- 10 Days Paid Vacation
Schedule:
- 8 hours shift
- Monday to Friday
- Hybrid remote (3 days in office)
Join us and be part of a dynamic, forward-thinking team driving the future of ELECOM USA!
Job Type: Full-time
Pay: $60,000.00 - $68,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Ability to Commute:
- Irvine, CA 92612 (Required)
Work Location: Hybrid remote in Irvine, CA 92612
