I'm looking for a creative, social-media-savvy Content Creator & Social Media Manager to help me launch and grow my personal brand, Living Ocean Hawaii.
My husband and I own Living Ocean Tours, an ocean-tour company in Waikīkī. I'm also a mom of two, frequent traveler, ocean lover and adventurer who happens to live with Multiple Sclerosis.
My life is a mix of entrepreneurship, boats and ocean adventures, marriage, motherhood, travel, Hawaiʻi life, and learning how to continue living an adventurous life while adapting to a physical disability.
There is a lot of content already happening naturally. I need someone who can recognize the stories in it, capture them beautifully, and turn them into compelling social media.
This is not a traditional corporate social media position. I'm looking for someone who can become a creative partner in building a personal lifestyle brand from the ground up.
What You'll Do
- Film engaging vertical video for Instagram Reels, TikTok and Stories
- Join me regularly in real-life settings to capture authentic content
- Film on boats, beaches, around Oʻahu, at our business and during everyday life
- Edit engaging short-form videos and Reels
- Develop strong hooks and story concepts
- Create Reels, posts, carousels and Stories
- Take lifestyle photos and capture behind-the-scenes content
- Write captions in my authentic voice
- Identify trends and trending audio that fit the brand
- Develop and manage a content calendar
- Recommend what to post, when to post, how to tag and how to maximize reach
- Track analytics and use performance data to improve our strategy
- Help create recurring content series
- Coordinate content between Living Ocean Hawaii and our established business account, @LivingOceanTours
- Identify opportunities for collaborative posts and cross-promotion
- Build and organize a library of photos, videos and B-roll for future content
The Brand
Living Ocean Hawaii will tell the story of the real life behind an ocean business in Hawaiʻi.
Our main content themes will include:
- Ocean adventure and Hawaiʻi life
- Behind the scenes of owning an ocean-tour company
- Female entrepreneurship
- Marriage and running a business with your spouse
- Motherhood and raising adventurous kids
- Travel and family adventure
- Living with Multiple Sclerosis
- Adaptive ocean sports and accessible adventure
- The funny, beautiful and sometimes chaotic reality behind all of it
Disability is an important part of my story, but this is not exclusively an MS account.
MS has changed how I do some things, but not my desire to live an adventurous life. Some content will specifically address MS and disability. Other content will simply show me living, traveling, working, parenting and getting out on the ocean.
A recent Reel of me riding an e-foil with an adaptive handlebar setup for my disability reached approximately 65,000 views, my highest-performing Reel to date. We want someone who can recognize why stories like this connect with an audience and help us build on them authentically.
Who We're Looking For
You may be a great fit if you:
- Must Live on Oʻahu
- Understand Instagram, Reels, TikTok and current social media culture
- Have a strong eye for visual storytelling
- Are excellent at filming and editing short-form video
- Understand hooks, pacing, retention and what makes someone stop scrolling
- Can make beautiful content without making real life feel overly staged
- Know how to spot a great content opportunity while it's happening
- Are comfortable filming outdoors, on boats, at beaches and around the ocean
- Are comfortable giving direction while filming
- Are organized enough to manage a content calendar and publishing schedule
- Understand social media analytics and can adjust strategy based on results
- Are creative, energetic, reliable and easy to have around
- Are equally comfortable planning a shoot and spontaneously saying, "Wait—this would make a great Reel."
Because you'll be capturing parts of our real life, personality fit, discretion and trust are extremely important.
Experience
A marketing degree is not required.
A huge personal social media following is not required.
A great portfolio and great creative instincts are.
We're much more interested in seeing what you can create than how many years you've worked in marketing.
Experience creating lifestyle, travel, hospitality, adventure, personal-brand or creator content is a plus.
Schedule
Approximately 15–20 hours per week initially. This position could grow depending on what we make of this.
The schedule will be flexible and will include a combination of planned filming sessions, editing/content-management time and occasional spontaneous content opportunities.
Some work can be completed remotely, but applicants must be based on Oʻahu and available for regular in-person filming.
There may also be opportunities for occasional paid travel.
Compensation
$225–$35/hour depending on experience and portfolio.
We anticipate beginning with a part-time role, with the possibility of expanding the position as the brand grows.
How to Apply
Please include:
- A brief introduction about yourself
- Links to your Instagram, TikTok, portfolio or other relevant work
- Examples of Reels or short-form videos you've filmed and edited
- Your availability
- Your desired hourly rate
- Any experience you've had building a personal brand or lifestyle account
And please answer this question:
If you had one month to launch Living Ocean Hawaii, what are five Reels you'd want to create first?
We're not just looking for someone who knows how to post content.
We're looking for someone who knows how to find and tell a great story.
Pay: $25.00 - $35.00 per hour
Benefits:
Work Location: In person
