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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary
This role will provide marketing support to Rentokil Terminix Acquisition Wildlife Brands. This role serves as a key link between Corporate Rentokil Terminix Marketing and the Region/District operations teams, as well as cross-functional teams, on marketing strategies and planning. This role is responsible for leading our marketing efforts, encompassing both strategic oversight of external agencies and hands-on management of key channels. The ultimate need is to build a dominant local presence and drive results through high-impact lead generation and lifecycle marketing aligned with overall business objectives.
Key Performance Indicators
Delivery: Execution to agreed Marketing Strategy Plan
Market Success: Solution penetration / Residential penetration / Commercial penetration
Brand: NPS / Awareness / Consideration / Transition
Key Relationships
North America leadership and colleagues
Functional teams (eg. Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)
Key suppliers, partners and consultants
IMO teams
Market level management
Principal Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:
Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands.
Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies.
Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements
Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results.
Provide regular reports on SEO performance and recommend data-driven optimizations
Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution.
Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration.
Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth.
Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands.
Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission.
Develop marketing materials with the marketing services team, which may include content development which will adhere to established brand standards.
Coordinate reporting of lead generation activities and analyze performance, communicating results with the sales and field operations teams.
Share marketing best practices from local wildlife acquisition brands with RNA NA marketing services team.
Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.
Able to influence and drive integration of marketing strategy into operational program and planning.
Maintain knowledge of a wide range of marketing techniques and concepts, most importantly lead generation.
Possess strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen.
Manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure.
Have strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.
Able to demonstrate composure and self-confidence in difficult situations.
Required Experience
Experience and/or knowledge of decentralized, route-based service industries is strongly desired; including National and Regional Marketing experience
Understanding of budget management and driving business goals
Excellent interpersonal, written and verbal communication and presentation skills
Ability to influence and drive integration of marketing strategy into operational program and planning
Knowledge of a wide range of marketing techniques and concepts, most importantly lead generation
Strong technical marketing aptitude to include mobile marketing and social media, with strong business acumen
Effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure
Strong analytical skills and the ability to meet tight deadlines is essential for a fast-paced environment.
Ability to demonstrate composure and self-confidence in difficult situations
Proficient in Google suite of software tools
Strong writing and proofreading skills
Required Leadership Traits and Characteristics
Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.
Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.
Strives towards making a positive impact on society and the environment across the, establishing RNA as a leader in this space
Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
Possess critical thinking and problem-solving skills
Formal Education, Qualifications or Training
Bachelor’s Degree or equivalent in a Business Development, or Marketing related subject
Minimum of 5+ years of experience in Marketing, including strategy development, campaign management, and performance analysis.
Familiarity with marketing channels and platforms, such as: Canva, Mailchimp, HubSpot, Adobe, Meta Business Suite, etc. (working knowledge a plus)
Strong background in data analysis, visualization, and using analytics to inform decision-making.
Physical Demands and Working Conditions
The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
No sponsorship or OPT available
Base Pay Range $90,000 - $110,000 / year
While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).
Incumbent must be prepared to:
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Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
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Sitting for long periods of time while using office equipment such as computers, phones and etc.
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Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
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Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.
Incumbent is required to have:
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Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.
Incumbent will be subject to:
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Inside working conditions: The change of building environment such as with or without air conditioning and heating.
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.
California residents click here to review your privacy rights.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.
