Summary:
Do you spend more or less time on Social Media than the average person? Well, if it’s less than 2 hours and 23 minutes, you may need to up your game! I’m sure you know that business these days rely on Social Media for brand awareness, community interaction, and of course to get customers/clients. We are looking for that above average Social Media user that has a proven track record of building an online presence, creating excitement, and managing professional Social Media accounts. If you think you can make law firms Insta famous, maybe even doing some TikTok dance crazes, then this is the job for you.
Oh, and in addition to interaction online, you’ll need to interact in the real world too. We attend many networking events each month, host meetings and lunches with network partners, and engage with the community on the regular. Of course, we post this on Social Media.
Details follow below. If you think this is the right place for you, check out how to apply below and we’ll see you online.
Overview:
The Brand Ambassador will promote the firm within the community and oversee the social media presence of the firm, managing multiple social media platforms, generating engaging content, and staying abreast of current trends. Responsibilities include attending community events, promoting the firm at networking events, developing and implementing social media strategies, creating and curating content, managing posting schedules, and optimizing owner’s professional accounts to enhance brand awareness and client engagement.
The Brand Ambassador is a Non-Exempt position.
Non-attorney support staff are prohibited from practicing law by the ABA’s Rules of Professional Conduct and State Bar Association rules. All work done by the Brand Ambassador must be in the support of and under the direct supervision of an attorney. In dealing with clients and potential clients, the Brand Ambassador must be careful not to inadvertently slip into the unlawful practice of law. This would include answering client questions about what will happen in their case or recommending that a client undertake a certain course of action during their case.
Responsibilities:
- Representing the Firm:
- Act as the face of the law firm at community events, showcasing the firm’s values, services, and expertise.
- Attend networking events to build relationships with potential clients, referral partners, and community stakeholders.
- Staff booths at various events chosen by the firm, providing information and fostering connections with attendees.
- Maintain and Foster Referral Partnerships:
- Keep the firm’s Team 100 referral partner list current with changes in contact information for networking partners and adding/deleting of referral partnership with the evolution of relationships.
- Communicate with referral partners on a regular basis to ensure contact information is up to date as well as relationship is strong.
- Organization of Event Booth and Promotional Materials
- Maintain inventory of all promotional and informational for distribution at events.
- Coordinate with the Marketing Manager of community and networking events that the firm will be represented at and transport all display, promotional items, and informational material to and from event.
- Entry of all contact information obtained at community and networking events to add to firm mailing list and post-event email drip campaigns.
- Social Media Management
- Develop and implement comprehensive social media strategies for the law firm, aligning with branding and marketing objectives.
- Manage and maintain active presence on platforms including Facebook, Instagram, TikTok, YouTube, and other emerging platforms.
- Monitor and respond to comments, messages, and inquiries across all social media channels in a timely and professional manner.
- Content creation and curation
- Generate compelling and relevant content tailored to the law firm’s target audience, ensuring consistent messaging and branding voice.
- Create visually appealing graphics, videos, and other multimedia content to accompany social media posts.
- Curate and share industry news, updates, testimonials, and other relevant content to engage followers and establish thought leadership.
- Posting schedule and frequency
- Develop and maintain a posting schedule to ensure consistent and frequent updates across all social media platforms.
- Post high-quality content a minimum of 3 times per day for each law firm and the owner’s professional accounts with a minimum of 20 posts per account per week.
- Optimize timing and frequency of posts for maximum reach and engagement.
- Owner’s professional account management
- Manage the professional social media accounts of the firm’s owners, curating content and engaging with their respective networks to engage online presence and reputation.
- Collaborate with owners to align personal branding efforts with the overall social media strategy of the law firms.
- Analytics and Reporting
- Monitor key performance indicators (KPI) for engagement metrics, follower growth, and website traffic to assess the effectiveness of social media efforts.
- Provide reports to owners identifying opportunities for improvement and optimization.
- Stay updated on social media trends
- Proactively research and stay informed about current and emerging trends, tools, and practices.
- Recommend innovative strategies and tactics to capitalize on new opportunities and stay ahead of the competition.
Education & Experience
- Proven experience (3-5 years) in social media management, preferably in the legal or professional services industry.
- Strong understanding of social media platforms, algorithms, and analytics tools.
- Excellent written and verbal communication skills, with attention to detail and grammar.
- Ability to present and speak in front of large audiences and groups.
- Creative thinker with the ability to generate original content ideas and concepts.
- Proficiency in graphic design and video editing software is a plus.
- Ability to multitask, prioritize, and work effectively under pressure in a fast-paced environment.
- Strong organizational and time management skills.
Compensation
$19/hr + opportunities for bonus compensation based on performance. Participation in Health Insurance Program and 401k. Additional educational opportunities.
How to Apply
If you think you have what it takes to be the firm ambassador in the community and manage our online presence, email your resume to [email protected] with the subject line “I AM SOCIAL”. In the body of the email, tell us about the best social media campaign that you ran and the results it created. Include links to at least 3 social media accounts you have managed or 1 social media account that you have managed for over 2 years.
