Social Media Manager / Marketing & Internet Manager
Granite Run Buick GMC – Media, PA
Full-Time
Granite Run Buick GMC is looking for a creative, energetic and highly organized Social Media Manager / Marketing & Internet Manager to lead our social media presence, help guide our overall marketing strategy and support the dealership’s digital customer experience.
Social media and content creation are the primary focus of this position.
We are not looking for someone whose idea of social media management is simply scheduling posts. We want a creator and strategist who can come up with ideas, shoot video, edit content, develop campaigns, understand what works on today's social platforms and help our sales team become better content creators themselves.
The right person will combine content creation, social media strategy, coaching, marketing leadership and digital customer engagement into one highly visible role within the dealership.
Social Media & Content Creation
You will take an active, hands-on role in creating and managing Granite Run Buick GMC's social presence.
Responsibilities include:
- Develop and execute the dealership's overall social media and content strategy.
- Create original content for TikTok, Instagram, Facebook, YouTube Shorts and emerging platforms.
- Develop creative concepts, recurring content series and campaigns designed to increase reach, engagement and dealership awareness.
- Shoot short-form video content throughout the dealership.
- Edit video using platforms such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve or comparable editing software.
- Photograph vehicles, customers, events and dealership team members.
- Create vehicle walkarounds, educational videos, customer stories, behind-the-scenes content, promotional videos and personality-driven content.
- Identify relevant trends, sounds, formats and opportunities that can be adapted for Granite Run Buick GMC.
- Create strong hooks, captions, scripts and concepts designed specifically for social media.
- Maintain an organized and consistent content calendar.
- Publish and manage content across the dealership's social channels.
- Monitor performance and use analytics to determine what content should be expanded, changed or eliminated.
- Stay current with changes in social platforms, trends and best practices.
- Be comfortable appearing on camera when appropriate.
Coach & Develop Our Sales Team
A major part of this role will be helping our salespeople build stronger individual social media brands.
You will:
- Coach and mentor sales team members on social media best practices.
- Help individual salespeople develop their own professional online presence.
- Develop video ideas, scripts, hooks and talking points for members of the sales team.
- Help employees become more comfortable speaking and appearing on camera.
- Assist salespeople with filming and creating content.
- Provide guidance on editing, posting and distributing their own content.
- Develop repeatable content strategies that salespeople can realistically maintain.
- Encourage participation and help create a dealership culture in which social media becomes part of the everyday sales process.
- Identify team members with strong potential and help develop their individual personalities and audiences online.
Marketing Management
In addition to leading social media, this person will work closely with Granite Run Buick GMC's existing marketing team and outside marketing partners.
Responsibilities will include:
- Work collaboratively with dealership leadership and existing marketing partners.
- Help guide overall dealership marketing strategy and creative direction.
- Contribute ideas for promotions, campaigns, events and dealership messaging.
- Coordinate social media with the dealership's broader digital and traditional marketing efforts.
- Review marketing and creative materials for brand consistency and effectiveness.
- Help ensure dealership promotions are communicated consistently across platforms.
- Identify new marketing opportunities and emerging digital channels.
- Provide a strong internal dealership perspective to outside marketing partners.
- Help turn dealership objectives and sales priorities into executable marketing campaigns.
Internet & Digital Customer Experience
The position will also support the dealership's internet operations and digital customer experience.
Responsibilities may include:
- Work with dealership leadership and the sales team to improve the handling of online customer inquiries.
- Help strengthen communication and follow-up processes for internet customers.
- Review the customer journey from initial digital inquiry through dealership engagement.
- Help identify opportunities to improve response times, engagement and appointment opportunities.
- Work collaboratively with sales leadership on internet-related processes and performance.
- Support efforts designed to convert online customer interest into meaningful dealership interactions.
This portion of the position will work closely with dealership leadership and may evolve based on the experience and strengths of the person selected.
What We're Looking For
The ideal candidate:
- Has hands-on experience creating social media content.
- Has strong short-form video production and editing skills.
- Understands TikTok, Instagram Reels, Facebook and YouTube Shorts.
- Understands what makes people stop scrolling and watch.
- Can create polished content without making everything feel overly produced or corporate.
- Has strong creative instincts and can consistently generate new ideas.
- Understands both content creation and content strategy.
- Can organize and manage a consistent publishing calendar.
- Is comfortable coaching, motivating and directing different personalities.
- Is comfortable working with salespeople in a fast-moving environment.
- Communicates well with dealership leadership and outside marketing partners.
- Is comfortable appearing on camera when needed.
- Can manage multiple projects and priorities at the same time.
- Understands how social media can support both branding and sales.
- Can work independently while also functioning as part of a larger team.
Automotive dealership experience is a plus, but it is not required.
We are more interested in finding someone with exceptional social media, video, creative and leadership abilities than someone whose experience has only been in the automotive industry.
Portfolio Required
Your résumé tells us where you've worked. Your work will tell us what you can do.
Applicants should provide links to at least three examples of social media or video content they personally helped create.
Please be prepared to explain your role in those examples, including whether you were responsible for:
- Creative concept
- Filming
- Video editing
- Photography
- Copywriting
- Social media strategy
- Publishing/distribution
- On-camera performance
Portfolio websites, TikTok profiles, Instagram accounts, YouTube channels, Google Drive links and other examples of previous work are welcome.
Why Granite Run Buick GMC?
We're looking for someone who wants an opportunity to do more than maintain a company's social accounts.
This person will have the opportunity to shape the voice and personality of Granite Run Buick GMC, develop original content, influence dealership marketing strategy and help individual members of our sales team build their own brands.
If you're a content creator who can also lead, coach, strategize and execute, we'd like to see what you can do.
Pay: Up to $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Please provide links to at least three examples of social media or video content you personally helped create.
- Briefly describe your role in creating those examples.
- Which video editing platforms are you proficient with?
- Are you comfortable coaching and mentoring salespeople on social media and video content?
- Are you comfortable appearing on camera when needed?
- If you took over Granite Run Buick GMC’s social media tomorrow, what is one recurring content series you would want to launch?
Work Location: In person
