Director of Sales & Marketing
Location: 100% On-site
Start Your Journey With Us
When you join the Sheraton Garden Grove - Anaheim South family, you become part of a global community. Since 1937, Sheraton has been a place to gather and connect. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with us. Join us on our mission to be 'The World's Gathering Place'! Be where you can do your best work, begin your purpose, belong to an amazing team, and become the best version of you.
We offer a collaborative environment along with perks such as daily complimentary buffet-style meals, team-building activities, employee recognition programs, and an annual holiday celebration.
Position Summary
The Director of Sales & Marketing is responsible for driving total hotel revenue through strategic leadership of sales, catering, marketing, and revenue initiatives. This role is accountable for achieving budgeted goals across room revenue, group business, banquet/catering, and overall market performance.
This leader develops and executes comprehensive sales and marketing strategies, manages key client relationships, and partners closely with the General Manager, Revenue Management, and Ownership to optimize business mix and profitability. The position directly oversees a sales team consisting of a Catering Sales Manager, Sales Manager, Sales Coordinator, and Reservations Coordinator, providing day-to-day leadership, direction, and development to ensure overall team success.
Key Responsibilities
Revenue Strategy & Performance
- Drive total revenue performance across rooms, catering, banquet, and group segments
- Develop and execute sales and marketing strategies aligned with budget and forecast goals
- Analyze market trends, demand, and competitive data to adjust pricing and positioning
- Partner with Revenue Management to optimize rate, availability, and inventory strategies
- Monitor sales pace, production, and profitability; adjust strategies as needed
Sales Leadership
- Lead, coach, and develop the sales team to achieve individual and team revenue goals
- Set clear performance expectations and monitor productivity (calls, leads, conversions)
- Participate in key client negotiations to maximize revenue and profitability
- Oversee group business, ensuring proper market mix and function space utilization
- Maintain strong relationships with clients, partners, and brand stakeholders
Marketing Strategy
- Develop and execute the annual marketing plan and budget
- Oversee digital marketing efforts, including website performance and SEO optimization
- Manage internal and external marketing partners to ensure campaign execution
- Track and report on campaign performance and ROI to leadership and ownership
- Identify opportunities to increase market penetration and brand visibility
Operations & Reporting
- Prepare and present forecasts, budgets, and sales reports
- Monitor key performance metrics including pace, segmentation, and profitability
- Ensure proper use of Marriott systems and sales tools
- Participate in daily stand-ups, weekly sales meetings, and leadership meetings
- Maintain accurate sales records, pipelines, and documentation
People Leadership & Culture
- Train and develop sales team members
- Conduct performance evaluations and provide ongoing coaching
- Foster a positive, collaborative, and high-performing work environment
- Ensure accountability across the team by addressing performance concerns in a timely and professional manner, including documenting performance when necessary and following established company guidelines
- Demonstrate the ability to have direct and constructive conversations, providing clear feedback while maintaining respect and professionalism
- Support employee engagement and satisfaction initiatives
Guest & Community Engagement
- Represent the hotel at trade shows, industry events, community and networking functions, while developing strategies to maximize lead generation, follow-up, and conversion into booked business
- Host and attend client events, site tours, and sales activations
- Ensure a high level of guest satisfaction for all booked business
Qualifications
Education:
- Bachelor’s degree in Business, Sales, Marketing, or related field preferred
Experience:
- 4–6 years of hotel sales and marketing experience
- Minimum 2 years in a senior sales leadership role
- Experience in a full-service hotel environment strongly preferred
Skills & Knowledge:
- Strong leadership, communication, and negotiation skills
- Proven ability to drive revenue and achieve sales targets
- Knowledge of hotel sales, marketing, and revenue management principles
- Experience with Marriott systems and sales platforms preferred
- Previous trade show and industry event experience preferred
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook)
- Experience with PMS systems (e.g., Lightspeed) preferred
- Experience with CRM systems (e.g., CITY) preferred
- Experience with ADP or similar HRIS/timekeeping systems, including responsibility for approving timecards, meal periods, and managing PTO for hourly team members, strongly preferred
Work Environment
- Professional business attire required
- Primarily office-based with frequent interaction throughout the hotel
- Ability to sit and work on a computer for extended periods
- Occasional standing, walking, and light lifting (up to 15 lbs)
Additional Information
- Full-time, Exempt position
- Commission eligible
- Background check required
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
This hotel is owned and operated by an independent franchisee, Kam Sang Co., Inc.
Pay: $100,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- The starting salary for this position is $100,000. Will you accept this salary if offered the position?
- Do you now or will you in the future require sponsorship for employment visa status (e.g., H-1B visa)? Please note that we do not provide employment visa sponsorship.
Education:
Experience:
- Hotel Sales and Marketing: 4 years (Required)
Ability to Commute:
- Garden Grove, CA 92840 (Required)
Willingness to travel:
Work Location: In person
