Head of Growth Marketing Google Ads, Meta Ads, Email/SMS Leadership, Funnels & Ecommerce Growth R1 Industries Off-Road – Lindon, Utah Full-Time | Hybrid/On-Site $65,000 – $80,000 per year + Performance Bonuses --- About R1 Industries Off-Road R1 Industries Off-Road is one of the fastest-growing UTV parts, accessories, and service companies in the country. We operate a massive Shopify ecommerce store with over 100,000 products, serve customers nationwide, and run a full-service UTV repair shop from our 20,000 sq. ft. facility in Lindon, Utah. We are looking for a true Head of Growth Marketing who can take ownership of our marketing engine, with a major focus on Google Ads, profitable ecommerce growth, campaign strategy, funnels, analytics, and team leadership. This role is not for someone who simply “knows their way around” Google Ads. We need someone who deeply understands Google Shopping, Performance Max, Search, brand campaigns, non-brand campaigns, product segmentation, bidding strategies, feed optimization, ROAS, MER, CAC, conversion tracking, and how to scale a large ecommerce catalog profitably. You will be responsible for helping R1 Industries dominate paid search and paid shopping in the off-road industry. --- Position Summary We are hiring a Head of Growth Marketing to lead our marketing ecosystem across Google Ads, Meta Ads, email/SMS leadership, creative direction, funnels, retention strategy, and ecommerce growth. The biggest priority for this position is profitable Google Ads growth. We need someone who can manage and scale large product catalogs, understand which brands and SKUs deserve budget, build campaigns that generate real revenue, and make decisions based on profitability — not vanity metrics. You will directly own paid advertising strategy and performance, especially Google Ads. You will also manage the direction of our email/SMS program by leading our existing email team, reviewing performance, building the marketing calendar, and making sure retention marketing supports the overall growth strategy. This is a senior, high-impact role for someone who can move fast, think strategically, and take full responsibility for performance. --- Compensation $65,000 – $80,000 per year, depending on experience Performance bonuses available Full-time, 40 hours per week Hybrid schedule available after onboarding --- Key Responsibilities Google Ads Ownership This is the most important part of the role. You will be expected to fully own and improve our Google Ads account, including: - Managing and scaling Google Shopping, Performance Max, Search, YouTube, Demand Gen, brand, non-brand, and retargeting campaigns - Building a campaign structure that supports a large ecommerce catalog with 100,000+ products - Segmenting campaigns by brand, product type, margin, performance, intent, and profitability - Understanding when to use manual CPC, Maximize Conversion Value, Target ROAS, Performance Max, Standard Shopping, and Search campaigns - Identifying winning brands, SKUs, categories, and search terms - Improving product feed quality, titles, descriptions, product types, custom labels, and Merchant Center performance - Managing Google Merchant Center issues, disapprovals, product visibility, and feed optimization - Building high-intent Search campaigns with strong keyword strategy and negative keyword control - Scaling profitable campaigns without letting Google waste budget - Understanding how bid strategies affect spend allocation, CPC, ROAS, and learning periods - Tracking profitability by brand, category, SKU, and campaign - Reporting clearly on what is working, what is not, and what needs to change We need someone who can look at a Google Ads account and know exactly where money is being wasted, where opportunity is hiding, and how to scale without destroying profitability. --- Paid Advertising In addition to Google Ads, you will also manage and improve: - Meta Ads campaigns - Retargeting campaigns - Prospecting campaigns - YouTube and video ad strategy - Creative testing - UGC ad concepts - Hooks, angles, offers, and ad copy - Campaign testing frameworks - MER, ROAS, CAC, AOV, LTV, and contribution margin You should understand how paid media works as a complete system, not just inside one platform. --- Email & SMS Leadership You will oversee our existing email and SMS team and be responsible for the strategy, performance, calendar, and direction of our retention marketing. This role does not require you to personally build every email or SMS campaign from scratch, but you must know how to lead the channel, review the work, improve performance, and hold the team accountable. You will be responsible for: - Managing and directing the email/SMS team - Building the overall retention strategy - Planning weekly and monthly email/SMS calendars - Reviewing campaigns, flows, copy, offers, and creative before they go live - Improving revenue from email and SMS - Improving segmentation, deliverability, repeat purchase rate, and customer lifetime value - Creating promotional plans around product launches, seasonal pushes, vendor sales, and major shopping periods - Making sure email and SMS work together with Google Ads, Meta Ads, and website promotions - Reviewing Klaviyo performance and identifying opportunities to improve flows, campaigns, and automations You should understand Klaviyo and retention marketing well enough to lead the team, spot missed opportunities, and improve results — but your primary role is leadership, strategy, direction, and performance management. --- CRO, Landing Pages & Funnels You will help improve the customer journey across the website by: - Building and optimizing landing pages - Testing product pages, collection pages, offers, bundles, upsells, and cross-sells - Improving conversion rate across paid traffic - Creating funnels for specific brands, vehicle platforms, and product categories - Working with creative and web teams to improve site experience - Turning traffic into profitable revenue --- Analytics & Reporting You will be responsible for understanding the numbers and making decisions from them. You should be able to: - Own tracking across Shopify, GA4, Google Ads, Meta Ads, Klaviyo, and attribution tools - Build dashboards showing MER, ROAS, CAC, AOV, LTV, conversion rate, revenue, and profitability - Analyze SKU-level and brand-level performance - Understand gross margin, contribution margin, shipping costs, discounts, and ad spend impact - Report clearly to ownership on what is happening and what action should be taken next We do not want surface-level reporting. We need someone who can explain why performance changed and what we should do about it. --- Marketing Strategy You will help lead the overall marketing direction for R1 Industries by: - Building and managing the monthly marketing calendar - Planning sales, promos, product pushes, and seasonal campaigns - Creating strategies for major brands, categories, and vehicle platforms - Working directly with the founder on growth strategy, brand positioning, and campaign direction - Finding new opportunities to grow revenue profitably - Helping R1 become the most trusted name in off-road parts and accessories --- Creative Direction You will help lead the creative side of performance marketing, including: - Developing UGC concepts - Writing scripts, hooks, and shot lists - Creating ad briefs for creators, employees, and contractors - Reviewing ads, emails, landing pages, and promotional content - Understanding what creative will actually make riders stop, click, and buy - Matching creative strategy to the right product, audience, and funnel stage --- Required Qualifications - 4–10+ years of experience in performance marketing, growth marketing, or ecommerce marketing - Strong, proven experience managing Google Ads for ecommerce - Deep understanding of Google Shopping, Performance Max, Search campaigns, Merchant Center, bidding strategies, feed optimization, and conversion tracking - Experience managing $30,000–$100,000+ per month in ad spend - Proven ability to scale ecommerce brands profitably - Strong knowledge of Meta Ads - Experience with Shopify - Strong understanding of Klaviyo, email marketing, SMS strategy, segmentation, flows, and retention performance - Ability to lead and manage an email/SMS team - Ability to understand ROAS, MER, CAC, AOV, LTV, contribution margin, and profitability - Strong creative instincts for ads, landing pages, emails, and funnels - Ability to move fast, solve problems, and manage multiple projects independently - Strong communication skills and the ability to explain performance clearly --- Preferred Qualifications - Experience in automotive, powersports, outdoor, aftermarket, or enthusiast ecommerce - Experience working with large SKU catalogs - Experience optimizing Google Merchant Center product feeds - Experience with product segmentation, custom labels, product types, and large catalog campaign structures - Ability to write or improve high-converting ad copy, email copy, SMS copy, and landing page copy - Familiarity with UTV platforms such as Polaris RZR, Polaris Ranger, Polaris Xpedition, Can-Am Maverick X3, Can-Am Maverick R, Can-Am Defender, Kawasaki KRX, Honda Talon, and Yamaha YXZ - Experience directing UGC creators or filming simple performance content - Experience with dashboards, attribution tools, and profit-based reporting --- Benefits - Competitive salary - Monthly performance bonuses - PTO - Employee discounts on parts and service - Creative freedom - Full ownership of the marketing engine - Opportunity to build a world-class growth system in the off-road industry - Work directly with ownership in a fast-moving, high-growth company --- Who This Role Is For This role is for someone who wants ownership. We are not looking for someone who waits to be told what to do. We are looking for someone who can look at our business, our products, our ads, our margins, our customers, and our website — then build a plan to grow profitably. You should be obsessed with performance, testing, creative, numbers, and scaling. Most importantly, you must be highly confident inside Google Ads. If Google Ads is not one of your strongest skills, this is not the right role. --- Work Location Lindon, Utah Hybrid option available after onboarding. --- How to Apply Please submit: - Your resume - Examples of past Google Ads performance - ROAS, MER, CAC, or profitability results you have helped achieve - Examples of dashboards, case studies, ads, funnels, emails, or creative you have built - A brief message explaining why you are the right fit for R1 Industries Apply through Indeed or email: [email protected] Subject Line: Head of Growth Marketing – R1 Industries
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
Work Location: In person
