Paid Media & Social Content Manager – Telehealth
Company: Achilles Health (achillesrxhealth.com)
Compensation: $3,000 per month
Job Type: Independent Contractor (1099)
Job Summary
Achilles Health is seeking a Paid Media & Social Content Manager to take ownership of our social media presence and paid lead-generation campaigns.
Proven, hands-on experience successfully running Meta Ads campaigns is REQUIRED for this position.
This is not primarily a social media posting position. While content creation and organic social media management are important parts of the role, the primary objective is to develop, launch, manage, and optimize paid advertising campaigns that consistently generate qualified leads for Achilles Health.
We are looking for someone who can take ownership of the process from creative concept through campaign launch, testing, optimization, reporting, and scaling.
The right candidate should be able to demonstrate previous results managing Meta advertising campaigns and explain the strategies, budgets, lead costs, creative testing, and optimization decisions behind those results.
Experience generating leads for telehealth, healthcare, wellness, medical practices, fitness, or other direct-to-consumer businesses is strongly preferred.
Primary Responsibility: Paid Lead Generation
Your most important responsibility will be managing Achilles Health's paid advertising strategy and generating qualified prospective patient leads.
You will be responsible for:
- Creating, launching, and managing campaigns through Meta Ads Manager.
- Developing paid lead-generation strategies for Facebook and Instagram.
- Creating and testing advertising creative, copy, hooks, offers, audiences, and landing-page concepts.
- Managing campaign budgets and allocating spend based on performance.
- Monitoring and improving cost per lead, click-through rate, CPC, CPM, conversion rate, and other key performance indicators.
- Performing ongoing A/B testing of creative, copy, audiences, placements, and campaign structures.
- Identifying winning advertisements and scaling successful campaigns.
- Quickly identifying and correcting underperforming campaigns.
- Developing retargeting campaigns and audience strategies where appropriate.
- Tracking lead quality in addition to lead volume.
- Working with leadership and the sales team to understand which campaigns are generating qualified opportunities and actual customers.
- Providing clear reporting on advertising spend, leads generated, cost per lead, campaign performance, and recommendations.
The expectation is that the person in this role can independently operate Meta Ads Manager and make informed optimization decisions without requiring day-to-day instruction on how to run campaigns.
Required Meta Ads Experience
Applicants must have verifiable experience managing Meta advertising campaigns.
Candidates should be prepared to discuss or provide examples of previous campaign performance, including metrics such as:
- Monthly advertising spend managed
- Number of leads generated
- Cost per lead
- Cost per acquisition
- Conversion rates
- Campaign objectives
- Industries or businesses advertised
- Creative testing strategies
- Examples of campaigns that were successfully optimized or scaled
Screenshots, dashboards, case studies, portfolio examples, or other documentation demonstrating previous Meta Ads performance are strongly encouraged.
Applicants whose experience is limited primarily to organic posting, boosting posts, or basic social media management will not be considered for this position.
Content Creation & Social Media
In addition to paid advertising, you will oversee Achilles Health's organic social media presence.
Responsibilities include:
- Manage Achilles Health's presence across Instagram, Facebook, TikTok, and other relevant platforms.
- Develop and maintain a consistent content calendar.
- Create, edit, schedule, and publish social media content.
- Produce short-form content including Reels, TikToks, educational videos, promotional content, and brand-focused creative.
- Create static graphics, carousels, advertisements, and other digital assets.
- Write captions, hooks, headlines, calls-to-action, and advertising copy.
- Develop content ideas based on trends, campaign performance, customer questions, and company initiatives.
- Repurpose successful creative across multiple formats and platforms.
- Maintain consistent Achilles Health branding and messaging.
- Monitor content performance and use engagement data to improve future creative.
Creative Development
We want someone who understands that strong paid media performance starts with strong creative.
You should be comfortable:
- Developing multiple advertising concepts for testing.
- Creating direct-response static and video advertisements.
- Writing strong hooks and calls-to-action.
- Editing short-form video.
- Developing new creative based on advertising performance.
- Identifying creative fatigue and replacing declining advertisements.
- Turning successful organic content into paid advertising concepts.
- Creating variations of winning advertisements for additional testing.
Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools is expected.
Healthcare Advertising & Compliance
Achilles Health operates in the telehealth and wellness industry, making advertising compliance especially important.
The contractor will be expected to:
- Understand and follow Meta's advertising policies.
- Develop advertising strategies appropriate for healthcare and telehealth.
- Avoid unsupported medical claims or guarantees.
- Identify creative or copy that may create unnecessary advertising-policy risk.
- Maintain appropriate language when advertising health-related services.
- Stay informed regarding relevant changes to Meta advertising policies.
- Submit potentially sensitive advertising concepts for company review when appropriate.
Previous experience successfully advertising within a healthcare, telehealth, wellness, or regulated environment is highly preferred.
Required Qualifications
- Documented, hands-on experience successfully managing Meta Ads campaigns.
- Demonstrated experience generating leads through paid social advertising.
- Strong working knowledge of Meta Ads Manager.
- Experience managing and optimizing advertising budgets.
- Understanding of Meta campaign structures, audiences, placements, tracking, and optimization.
- Experience with creative testing and A/B testing.
- Ability to analyze campaign data and make independent optimization decisions.
- Strong direct-response copywriting ability.
- Short-form video editing and basic graphic-design ability.
- Experience creating content for Facebook and Instagram.
- Strong understanding of conversion-focused creative.
- Ability to clearly report and explain advertising performance.
- Strong organizational and project-management skills.
- Ability to independently manage campaigns and deliver agreed-upon responsibilities.
Preferred Experience
Experience with any of the following is particularly valuable:
- Telehealth advertising
- Healthcare lead generation
- Medical practices
- Wellness brands
- Direct-to-consumer healthcare
- Fitness or performance brands
- High-volume lead generation
- Landing-page optimization
- Marketing funnels
- TikTok advertising
- CRM and lead attribution
- Retargeting campaigns
Compensation & Contractor Structure
Compensation: $3,000 per month
This is an independent contractor (1099) position.
The contractor will be responsible for managing the agreed-upon paid advertising, content creation, and social media functions while maintaining independence over their workflow and methods of execution.
The contractor is responsible for applicable taxes, insurance, equipment, and other business expenses unless otherwise agreed upon in writing.
Traditional W-2 employee benefits are not included.
What Success Looks Like
The primary measure of success for this position is straightforward:
Achilles Health consistently generates qualified leads through paid advertising at an economically sustainable acquisition cost.
Additional indicators of success include:
- Paid campaigns are actively tested and optimized rather than simply launched and left running.
- Cost per qualified lead improves over time.
- Successful advertisements are identified and scaled.
- New creative is continuously developed and tested.
- Poor-performing campaigns are identified and corrected quickly.
- Lead quality is monitored alongside lead volume.
- Organic social media remains active and consistent.
- Content supports both brand development and paid advertising efforts.
- Advertising remains aligned with platform requirements and Achilles Health's brand standards.
- Leadership has clear visibility into advertising spend, lead volume, cost per lead, and overall campaign performance.
Ideal Candidate
We are looking for a performance marketer who can also create content, not simply a social media coordinator.
You should be comfortable being accountable for advertising results and able to independently answer questions such as:
- Why did cost per lead increase?
- Which creative is performing best?
- Which audience is producing the highest-quality leads?
- What should we test next?
- Which campaigns should receive additional budget?
- Which campaigns should be paused?
- How can we generate more qualified leads without allowing acquisition costs to become unsustainable?
If you have a proven history of generating leads through Meta Ads and enjoy combining paid media, creative development, analytics, and social content, we would like to hear from you.
Pay: $3,000.00 per month
Benefits:
Work Location: Remote
