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Influencer & User-Generated Content (UGC) Manager - Remote

McFadden/Gavender Advertising, Inc. -
Remote

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Job Details

Full-time
$65,000 a year

Benefits

Health insurance
Dental insurance
Paid time off

Qualifications

Google Workspace
Influencer partnership campaigns
Writing skills
Slack
Affiliate marketing business model
Research
Managing client accounts
Bachelor's degree
Marketing agency experience
Grammar Experience

Full Job Description

Influencer & User-Generated Content (UGC) Manager - Remote

McFadden/Gavender is an international, full-service agency in Tucson, AZ specializing in consumer packaged goods marketing with expertise in creative, digital, media buying, social media, public relations, and more.

We are looking for an experienced Influencer & User-Generated Content (UGC) Manager to build and lead our creator program across a growing portfolio of consumer packaged goods clients. Do you have what it takes?

Why You'll Love This Job

We’re about action. What we do means more than what we say. We break barriers, crush records, and blow minds. We make more than just partnerships; we create movements. As our Influencer & UGC Manager, you are stepping into an established program with real infrastructure, documented processes, and an active client portfolio behind it. What you are also stepping into is full ownership. This program has a foundation. Your job is to take it further than it has ever gone. You will inherit it, fix what needs fixing, and elevate every part of it. You will have the support to get up to speed and the autonomy to make it yours. If owning something real and building it into something great is what drives you, keep reading.

Why You'll Love MG

We believe that a great idea is the inception of creativity. In a crowded, competitive space, our clients and brands are inspired by our fresh, outside-the-box ideas. We conquer business problems and identify brand opportunities for success. And we’re successful because we know people. We are consumers first and experts second. Together, we capitalize our intellect to creatively conceive and use strategy to shape innovative digital solutions.

Why We'll Love You

You love to win. You are relentless. You have the fire and desire to move fast and think big. You have influencer expertise and are equal parts strategic and creative. You don’t need to be managed; you manage the program. You are comfortable being uncomfortable, you figure things out, and you build what does not exist yet. Basically, you are awesome.

What You'll Be Doing

Own and lead the influencer and UGC program across a portfolio of CPG clients
Develop creator strategy, set program standards, and establish the processes that make this function run
Research, source, and vet creators across lifestyle, food, and consumer product categories
Own creator outreach, communication, and onboarding from start to finish
Manage deliverables, timelines, and content quality across all active creator partnerships
Review content for brand accuracy, tone, and compliance
Track and manage assets, usage rights, and deliverable submissions
Collaborate with internal MG team leads on campaign strategy, project flow, and client goals
Own performance reporting and surface insights that inform program decisions
Listen to Dad jokes and occasionally laugh (we’ll take sympathy laughs too)

What You'll Have

Bachelor’s Degree required (in marketing or a related field)
2-4 years of experience managing influencer and UGC programs for brands
A track record of building and scaling influencer or UGC programs, not just executing within them
Experience working with influencers in an affiliate marketing capacity, meaning you understand performance-based creator relationships, affiliate link tracking, commission structures, and how to brief and manage creators who are driving measurable conversion, not just awareness
Agency experience with the ability to manage multiple clients and priorities at once
Proven ability to operate independently, build what does not exist, and own outcomes without a team beneath you
Reliable internet connection
Computer (with webcam and mic) & tablet/phone
Available to work 8-5pm Arizona time (includes one hour lunch break)
Excellent communication and interpersonal skills
Superb writing and grammar talent
Ability to thrive in a fast-paced, high-volume environment while juggling multiple priorities without dropping the ball
An abundance of Dad jokes and all the passion!

What Would Make You Stand Out

CPG or food and beverage industry experience
Deep familiarity with creator platforms, vetting tools, and influencer marketplaces
Experience with performance analytics and reporting beyond vanity metrics
Experience with Monday.com, Google Workspace, and Slack
Creative ideas that make people say “whoa”
Bonus points for Dad jokes

How to Apply

To be considered for this opportunity, please submit your resume and provide detailed answers to all application questions.

Position available immediately. This position is full time. Job Type: Influencer & UGC Manager. Job location: 100% remote

Job Type: Full-time

Pay: $65,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off

Application Question(s):

Required: How many years of experience managing influencer and UGC programs for brands do you have?
Required: What is the best email to contact you at?
Required: Briefly describe one influencer or UGC program you owned or managed. Include the brand, your role, and one result.

Work Location: Remote

Quick Apply

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