Digital Marketing Strategist
GE HEALTHCARE —Waukesha, WI
- $122,400 - $183,600 a year
- Marketing
- Pass drug screening
- Mid-level
- Health insurance
- Dental insurance
3d
Content Marketing Strategist
Ellsworth Corporation —Germantown, WI
- Full-time
- Hybrid work
- Marketing
- 5 years
- Office
- Wellness program
- Paid holidays
Quick Apply
9d
Director, Content Strategy & Marketing
Quad/Graphics —Sussex, WI
- Marketing
- 11+ years
- Office
- Paid holidays
- Health insurance
Marketing Manager
Carpenter Brothers, Inc. —Mequon, WI
- Full-time
- Background check
- Marketing
- Salesforce
Quick Apply
10d
Director of Development & Public Relations
The Threshold Inc —West Bend, WI
- From $80,000 a year
- Full-time
- Background check
- Bachelor's degree
- In-person
- Health savings account
- Health insurance
Quick Apply
10d
Outside Sales Representative – HVAC & Commercial
Sunbelt Rentals, Inc. —Watertown, WI
- $40,000 - $62,965 a year
- Full-time
- Mid-level
- Business development
- Driver's License
- Disability insurance
- Health insurance
Quick Apply
7d
Outside Sales Representative: New Berlin, WI
Jasper Engines & Transmissions —Watertown, WI
- $60,000 - $75,000 a year
- Full-time
- Mid-level
- 2 years
- Paid holidays
- Disability insurance
Quick Apply
Sales Representative
Intercambio Express, Inc. —Wisconsin
- From $45,000 a year
- Full-time
- Background check
- Spanish
- Clean driving record
- Health insurance
- Dental insurance
Quick Apply
Senior Outside B2B Sales Executive
Wholesale Payments —Wisconsin
- $93,489 - $223,999 a year
- Full-time
- Remote
- Business development
- Fair chance
- Senior level
- Paid training
- Health savings account
Quick Apply
Sales Representative
Sysco —Jackson, WI
- Weekends as needed
- Marketing
- Computer literacy
- Restaurant management
- Mileage reimbursement
- Employee stock purchase plan
4d
Statewide Director of Development - Junior Achievement of Wisconsin
Spano Pratt —Milwaukee, WI
- $110,000 - $140,000 a year
- Full-time
- Office
- Master's degree
- Driver's License
10d
Digital Marketing Specialist
Top Floor —Milwaukee, WI
- $50,000 - $60,000 a year
- Hybrid work
- Mid-level
- Organizational skills
- 2 years
- Paid parental leave
- Health savings account
Senior Affiliate Marketing Coordinator
KOHLS —Menomonee Falls, WI
- Marketing
- Mid-level
- Office
- Work from home
Consultant Public Engagement Program Manager
American Transmission Co. —Pewaukee, WI
- Full-time
- Military encouraged
- In-person
- Senior level
- Health savings account
- Disability insurance
Marketing Manager
Best Graphics —Waukesha, WI
- Mid-level
- Office
- 3 years
- Health savings account
- AD&D insurance
Marketing Manager
Top Floor —Milwaukee, WI
- Hybrid work
- Mid-level
- Presentation skills
- Leadership
- Paid parental leave
- Health savings account
Digital Account Strategist
Top Floor —Milwaukee, WI
- Hybrid work
- Mid-level
- Leadership
- 2 years
- Paid parental leave
- Health savings account
OFFICER ANNUAL GIVING, FWBH - HOSPITAL FOUNDATION
Froedtert Health —West Bend, WI
- Full-time
- Microsoft Excel
- Marketing
- Hospital
- Continuing education credits
- Disability insurance
Downstream Marketing Manager
Brewer Company —Menomonee Falls, WI
- $85,000 - $100,000 a year
- Full-time
- Marketing
- 5 years
- Office
- Disability insurance
- Health insurance
Quick Apply
Fractional Chief Marketing Officer- Construction
HOMETOWN BUILDERS UNLIMITED LLC —Slinger, WI
- $3,000 - $4,000 a month
- Part-time
- Office
- Senior level
Quick Apply

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Digital Marketing Strategist

GE HEALTHCARE -
Waukesha, WI

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Job Details

$122,400 - $183,600 a year
3 days ago

Benefits

Health insurance
Dental insurance
401(k)
Tuition reimbursement
Paid time off
Vision insurance

Qualifications

Audience analysis
Customer website behavior analysis
Media data analysis
Marketing analytics
Cross-functional collaboration
Paid search marketing
Stakeholder relationship building
Stakeholder management
Paid search advertising campaigns

Full Job Description

Job Description Summary

The Digital Marketing Strategist is responsible for developing, leading, and optimizing digital marketing strategies that drive measurable business growth. This role partners with Product Marketing, Content & Engagement Strategy, Regional marketing teams, and external media agencies to translate business priorities into high-performing digital campaigns and optimized digital customer experiences. The ideal candidate combines strong performance marketing expertise, strategic thinking, data-driven decision making, and agency leadership to continuously improve marketing effectiveness.

Job Description

Key Responsibilities

Campaign Strategy & Performance Marketing

Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.
Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.
Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.
Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.
Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.
Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.

Agency & Stakeholder Management

Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.
Hold agency partners accountable for optimization recommendations, reporting quality, and business results.
Partner with Product Marketing, Content Strategy, and regional marketing teams to align campaign priorities, messaging, and launch plans.
Manage multiple campaigns and stakeholders across a complex, global organization.

Performance Analytics & Optimization

Monitor campaign, website, and marketing funnel performance, recommending data-driven optimizations to improve business outcomes.
Apply a strong understanding of digital marketing metrics, including CTR, CPC, CPM, conversion rates, engagement, and pipeline performance.
Analyze landing page engagement, conversion, and customer journey metrics to identify opportunities to improve digital experiences.
Leverage dashboards and reporting for performance analysis and continuous improvement.
Present campaign insights, recommendations, and performance updates to business stakeholders.

Qualifications & Skills

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Proven experience managing digital advertising and performance marketing campaigns.
Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.
Agency experience preferred, with demonstrated success managing external media partners.
Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.
Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).
Excellent project management and stakeholder management skills.
Strong analytical mindset with the ability to translate marketing data into business recommendations.
Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.

Key Competencies

Strategic thinking and business acumen
Strong accountability, ownership, and entrepreneurial mindset
Performance marketing expertise
Data-driven decision making
Agency leadership and relationship management
Customer-centric thinking and digital experience optimization
Strong project and program management
Stakeholder influence and collaboration
Self-starter with a bias for action and results
Collaborative team player who thrives in cross-functional squads
Curious, continuous learner with a passion for emerging AdTech, AI, and digital marketing innovation

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $122,400.00-$183,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: August 24, 2026

Apply Now

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