Digital Communications Specialist
JOB TITLE: Digital Communications Specialist
CLASSIFICATION: Exempt
DEPARTMENT: Office of the Mayor
SUPERVISOR: Communications Manager
SALARY: $59,942 to $83,918 Annually
The Digital Communications Specialist supports the City of Cheyenne’s public information and engagement efforts by managing and enhancing its digital presence across web, social media, and other online platforms. This role is responsible for creating, curating, and distributing clear, accessible, and timely content that informs residents, promotes City services and initiatives, and strengthens community engagement.
Key responsibilities include managing website content, overseeing social media channels, analyzing performance metrics, and ensuring consistent branding and messaging.
PRIMARY DUTIES AND RESPONSIBILITIES
- Oversees day-to-day management of technical objectives and content for the City’s website(s), intranet, social media, newsletters, digital signage and targeted email collateral.
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Manages social media accounts and editorial calendars for City communications.
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Helps develop and create videos and/or images for use in social media posts.
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Manages digital advertising and promotional efforts on social media, web, and other online digital platforms.
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Performs regular website maintenance and regularly navigates the City website to view and maintain content for accuracy and enforces defined web standards and specifications.
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Prepares reports for supervisors, management and city council on trends, website statistics, and usability utilizing Google Analytics and other web monitoring tools.
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Ensures consistency of electronic content with document retention policies, style guides, best practices, and City and/or division policies and procedures.
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Create content, designs, and graphics for use on the City of Cheyenne website and social media outlets. Assist with the design and preparation of informational materials and literature as necessary.
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Reviews all City social media accounts managed by other departments to ensure they are adhering to the City’s social media policies and ADA requirements.
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Assists the Office of Communication and Engagement with City initiatives.
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Manage multiple projects and initiatives simultaneously.
SECONDARY DUTIES AND RESPONSIBILITIES
- Assists with production and coordination of program publications, brochures, newsletters, videos, web information, social media, and materials to foster public understanding of City goals, policies, programs, and services.
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Identifies opportunities for the City to increase public communication and engagement.
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Assists with campaigns for City projects and initiatives.
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Assists City staff to identify City activities which are consistent with the City’s objectives and goals and develop public information plans that communicate these goals and objectives.
- Compiles data and draft reports and special documents as assigned; prepare and assemble reports to advance City initiatives.
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Performs public information officer duties and supports the Communication Manager as needed.
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Perform other duties and responsibilities as required.
KNOWLEDGE, SKILLS, AND ABILITIES
- Knowledge and expertise in aspects of digital marketing and communications, including a thorough knowledge of digital engagement and social media platforms.
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Knowledge of social media operations, industry trends, and professional standards used by the industry.
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Knowledge of website content management and best practices.
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Ability to communicate effectively, both orally and in writing; understand and carry out instructions.
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Ability to use graphic design, video, and Microsoft Office programs.
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Ability to accomplish goals using sound analytical and decision-making skills, and to creatively problem-solve complex issues.
- Ability to design and publish a variety of digital materials with a high degree of accuracy.
- Ability to effectively represent the City of Cheyenne to outside individuals and agencies; respond to requests and inquiries from the public.
- Ability to analyze and compile technical and statistical information and prepare reports.
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Respond to difficult and sensitive public inquiries.
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Establish and maintain cooperative working relationships.
QUALIFICATIONS FOR THE JOB
Required:
Bachelor’s degree in communications, Public Relations, Journalism, Communication, Business Administration, Marketing, or a related field; plus a minimum of two years of experience in communications, marketing, public relations, or related field. An equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities may be considered. Must have a strong knowledge of current web-based technologies, website content management, and social media best practices.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required to maintain effective audio-visual discrimination and perception needed for making observations, communicating with others, reading, and writing. The employee is also required to maintain physical condition necessary for operating assigned equipment, walking, standing, kneeling, repeated bending or sitting for prolonged periods of time and lifting to 30 pounds. Maintain mental capacity which allows the capability of making sound decisions demonstrating intellectual capabilities.
Working Environment:
Indoor environment working closely with others. Irregular work hours. Outdoor working conditions will be encountered from time to time.
