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Marketing Brand Manager

Stoney Creek Hospitality Corporation -
Johnston, IA

Apply Now

Job Details

Full-time
$55,000 - $65,000 a year
11 days ago

Qualifications

Project reporting
Social media advertising campaigns
Marketing project management
Website activity analysis
Hospitality business promotion
Website management
Social media engagement tracking
Reputation management
Managing marketing teams
Data analysis reporting
Bachelor's degree in communications
Project documentation
WordPress
Marketing
Team leadership
Squarespace
Media performance reporting
Branding consistency
Bachelor's degree in business
Email marketing strategy development
Performance Reporting
Brand crisis management
Digital brand management
Project communication management
Marketing strategy development
3 years
Bachelor's degree in marketing
Project marketing collateral management
Canva
Bachelor's degree

Full Job Description

Marketing Brand Manager – Embergrove Hospitality

Department: Marketing
Reports To: Corporate Director of Marketing
Status: Full-Time, Exempt (Remote)
Salary: $55,000–$65,000 annually + benefits

Position Summary

The Marketing Brand Manager serves as the primary marketing lead for the Embergrove Hospitality (EHG) brand, translating corporate strategy into effective property-level marketing initiatives across the portfolio. This is a remote position that supports multiple hotel properties and collaborates closely with on-site leadership across the EHG portfolio. Occasional travel to hotel properties, corporate meetings, and company events may be required.

Reporting to the Corporate Director of Marketing, this position partners closely with General Managers, Directors of Sales, Revenue Management, and Operations to execute marketing campaigns that drive occupancy, meetings, weddings, food & beverage, and local awareness.

The Marketing Brand Manager oversees day-to-day marketing operations for Embergrove Hospitality, manages property marketing requests, develops integrated marketing campaigns, provides direction to the Content Marketer, and ensures all marketing initiatives reflect the Embergrove Hospitality brand. This role balances strategic planning with hands-on execution and maintains the ability to step into tactical work when business needs require.

Essential Responsibilities

Brand & Campaign Management

Translate corporate marketing initiatives into property-level campaigns.
Develop and execute integrated marketing campaigns across digital and traditional channels.
Build campaign messaging, timelines, and marketing plans that support approved business initiatives.
Partner with Revenue Management, Sales, and Operations to execute commercial initiatives approved by leadership.
Ensure all marketing efforts align with Embergrove Hospitality brand standards.

Property Marketing

Serve as the primary marketing contact for General Managers and Directors of Sales.
Consult with hotel leadership on local marketing opportunities, sponsorships, events, and promotional initiatives.
Manage marketing requests from hotel properties.
Determine project scope, priorities, timelines, and required deliverables.
Establish and communicate realistic marketing timelines while balancing multiple property requests.
Prioritize marketing work based on business impact, deadlines, and available resources.

Digital Marketing

Oversee execution of social media, email marketing, website updates, and digital campaigns.
Develop channel strategies and campaign recommendations.
Build and manage Meta advertising campaigns for approved property initiatives.
Coordinate promotional website updates and landing pages.
Maintain Google Business Profiles and digital brand presence.
Monitor campaign performance and recommend ongoing optimizations.

Creative Leadership

Provide day-to-day direction and workload management for the Content Marketer.
Review and approve creative assets before publication.
Ensure brand consistency across all marketing materials.
Step into tactical marketing responsibilities during team absences or peak workloads.

Project Management

Manage multiple marketing projects across the Embergrove Hospitality portfolio.
Coordinate timelines between Marketing, Sales, Revenue Management, Operations, and hotel leadership.
Communicate project status and proactively identify potential scheduling conflicts.
Maintain an organized workflow that ensures marketing requests are completed efficiently and on time.

Property Marketing Requests

Manage property-funded marketing requests including local campaigns, event collateral, promotional materials, website updates, paid social campaigns, and email marketing.
Determine project scope and required resources.
Coordinate creative production with the Content Marketer.
Review completed work before delivery.
Track completed projects and provide documentation supporting internal property billing procedures.

Brand Reputation

Monitor online brand reputation and guest feedback across social media and review platforms.
Coordinate with hotel leadership, Regional Operations, and appropriate departments to resolve guest concerns.
Draft and manage public responses when appropriate.
Escalate high-profile or sensitive situations to the Corporate Director of Marketing while keeping leadership informed throughout the resolution process.

Analytics & Reporting

Monitor campaign performance across social media, email marketing, website traffic, and digital campaigns.
Identify opportunities to improve campaign effectiveness.
Assist with monthly reporting and campaign recaps for the Embergrove Hospitality portfolio.

Qualifications

Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field preferred.
3–5 years of professional marketing experience.
Experience developing and executing integrated marketing campaigns.
Strong understanding of social media marketing, email marketing, Meta advertising, website content management, and digital marketing.
Experience managing multiple projects simultaneously.
Excellent communication and organizational skills.
Strong copywriting and proofreading abilities.
Experience with Canva or Adobe Creative Suite.
Experience using website content management systems such as Squarespace or WordPress.
Working knowledge of Google Analytics and marketing performance reporting preferred.
Hospitality, tourism, or multi-location brand experience preferred.

Success in This Role

The successful candidate will:

Become the trusted marketing partner for Embergrove Hospitality hotel leadership.
Deliver high-quality marketing support while maintaining consistent brand standards.
Successfully prioritize and manage multiple projects across the portfolio.
Develop integrated campaigns that support hotel business objectives.
Provide leadership, quality control, and direction for the Content Marketer.
Improve communication and workflow between hotel operations and the marketing team.
Ensure marketing requests are completed on time while maintaining a high standard of quality.
Serve as the day-to-day steward of the Embergrove Hospitality brand while collaborating with the Corporate Director of Marketing on larger strategic initiatives.

Apply Now

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Marketing Brand Manager – Embergrove Hospitality

Position Summary

Essential Responsibilities

Brand & Campaign Management

Property Marketing

Digital Marketing

Creative Leadership

Project Management

Property Marketing Requests

Brand Reputation

Analytics & Reporting

Qualifications

Success in This Role

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