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Community Engagement Specialist I

GEICO -
Bethesda, MD

Apply Now

Job Details

Full-time
$73,800 - $115,825 a year
10 days ago

Qualifications

Customer communication

Full Job Description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Community Engagement Specialist I

Location: Bethesda, MD or New York City, NY

Reports To: Community Engagement Marketing Lead

Schedule: Hybrid three days a week in Office

About the Role

As GEICO Marketing continues to evolve, the community team is the first voice people hear back from GEICO on social, and often the first sign of whether something's really resonating or if something’s about to become a real problem.

You'll run the day-to-day of GEICO's owned social channels: publishing comments, keeping the editorial calendar accurate, and serving as the first line of review on every comment, mention, and DM that comes in. When something's just a fun exchange, you'll handle it in GEICO's voice. When something's a customer service issue or a reputational risk, you'll know it immediately and get it to the right people fast. You'll also help keep an eye on the broader conversation, including trends, listening dashboards, and the ad hoc "what are people saying about us" requests that help us understand our place in the social landscape.

This role is built for someone who's detail-oriented enough to keep a calendar and a queue perfectly accurate, and plugged-in enough to know when a reply should get a laugh instead of a canned response. GEICO's brand runs on humor, and you'll be one of the people actually delivering it in real time while knowing exactly when to dial it back.

Key Responsibilities

Support day-to-day publishing of organic social content across owned channels using Sprinklr and other platform-native tools.

Support and update the social editorial calendar, making sure content publishes accurately and on schedule.

Monitor social channels and respond to community engagement opportunities in line with brand guidelines and approved response frameworks.

Serve as the first line of review for incoming comments, mentions, and direct messages, escalating customer service concerns, reputational risks, and sensitive issues as needed.

Partner with Customer Service, Communications, and other internal stakeholders to route and resolve customer inquiries quickly.

Support social listening efforts by maintaining dashboards, tracking trends, and running ad hoc listening requests.

Assist with recurring performance reporting by pulling channel metrics, engagement insights, and community health indicators.

Upload, organize, and optimize content across social platforms, including YouTube and emerging channels, with proper metadata, tagging, and formatting.

Spot timely engagement opportunities, trending conversations, and user-generated content that fit GEICO's brand voice and business goals.

Support campaign launches by making sure community management considerations, response plans, and listening coverage are in place.

Maintain adherence to community management standards, escalation procedures, and brand safety guidelines.

Collaborate with the Senior Community Manager, Social Intelligence Manager, and broader Social team to bring customer and community insights into content planning and creative development.

You May Be a Good Fit If You

You can switch GEICO's brand voice on for a funny reply and off for an escalation, sometimes within the same few seconds.

You know the difference between a joke that lands and a joke that becomes a headline.

You've managed a fast-moving queue of comments, DMs, or mentions without letting things slip through the cracks.

You notice patterns in what people are saying online before anyone has to ask you to look.

You're genuinely good at the unglamorous-but-critical stuff — calendars, tagging, reporting, staying accurate under a deadline.

You know when something needs to be escalated right away, and you don't sit on it hoping it resolves itself.

You want to be part of a brand that's actually funny online, and you understand why that's harder than it looks.

You're comfortable with Sprinklr and open to using AI-assisted tools to draft faster and route responses sooner.

Ideal Experience

Experience: 2+ years of experience in social media, community management, or a customer-facing communications role at a large organization.

Tools: Experience using Sprinklr or similar social media management/listening tools preferred. Experience in platforms including TikTok, Instagram, Facebook, Pinterest, Reddit, and YouTube.

Communication: Strong written communication skills, with the ability to adapt to GEICO's brand voice across platforms.

Education: Bachelor's degree or equivalent practical experience

Judgment: Demonstrated sound judgment engaging with online communities and knowing when to escalate sensitive issues.

Organization: Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment, with accuracy across publishing, reporting, and moderation workflows.

Strong Candidates May Also Have

A genuine passion for social media, internet culture, and spotting emerging trends and consumer conversations.

Exposure to content management on standard other emerging platforms.

Some familiarity with social listening or reporting dashboards.

Interest in customer service or communications work in addition to social media.

#LI-HB1

Annual Salary

$73,800.00 - $115,825.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Apply Now

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