Bethlehem Christian Academy is accepting applications for a Social Media & Content Specialist position. This is a creative, high-energy role for someone who genuinely loves social media: how it works, what drives results, and how to build an audience that cares. We are looking for someone who gets excited thinking about content, pays attention to what's performing on the algorithm, and walks onto a campus and immediately sees the stories worth telling.
The ideal candidate is creative and hardworking. Someone who loves the craft and takes pride in seeing ideas from concept to post. This position works closely with the Communications Director bringing their own creativity while supporting and executing the broader communications vision for BCA. If you care deeply about the details, love collaborating, and are energized by doing meaningful work for a community you believe in, this is a great opportunity for you! Please attach your resume, a brief cover letter, and a portfolio link (Instagram, personal website, Google Drive, etc.) showcasing your Social Media Posts, photography, and design.
Please review the job description below:
Social Media & Content Specialist Job Description:
General Description
Direct Supervisor: Communications Director Schedule: 12-month schedule / 40 Hours Per Week / Flexible Hours Evaluation: Performance will be evaluated in accordance with the provisions of BCA’s policy on evaluation of personnel and this job description. Details can be referenced in the Policies/Procedures Manual
Qualifications/Education Requirements
- Be at least 18 years of age
- 2-4 years of hands-on experience in social media management, content creation, or a related marketing role
- 2 (+) years of photography experience with a camera (Canon preferred)
- Entry/Intermediate video experience on a dedicated camera & iPhone
- A strong portfolio of Reels, photography, graphic design, and social media work
- Experience using social media analytics to guide content decisions
- A working knowledge of basic marketing: brand awareness, audience targeting, and conversions
- Ability to positively interact with children, parents, and staff in a pleasant, friendly manner
- Complete Background check, CPR, First Aid, and other required health and safety trainings
Essential Expectations
- Overtly support and act in accordance with the school's Statement of Faith, mission, purpose, and philosophy
- Uphold the school’s professional standards of personal presentation, punctuality, professional courtesy, and discretion
- Maintain professional credentials and/or certification, as appropriate
- Comply with all school policies and procedures as outlined in the BCA Personnel and Policy Manual
- Authentically engage in self-reflection and annual personal and professional growth. This includes written goals and progress towards those goals
- Honor the confidentiality of school, student, family, and employee information
- Maintain Christian character and professional demeanor on and off campus
- Represent the school effectively to its constituents
- Work effectively and collegially with administrators, faculty, and other staff
- Perform duties and responsibilities as provided in your job description and as assigned
Personal Qualities
- Have received Jesus Christ as his/her personal Savior, maintaining a growing relationship with Christ.
- Believe that the Bible is God’s Word and standard for faith and daily living
- Be in whole-hearted agreement with the school’s Statement of Faith and BCA’s philosophy of Christian education
- Be a Christian role model in attitude, speech, and actions toward others
- Be a member in good standing at a local evangelical church that has a Statement of Faith in agreement with the school’s Statement of Faith
- Should reflect a balanced quality lifestyle evidenced by personal habits: spiritually, physically, emotionally, and mentally
- Should be consistent in decision making
- Meets everyday stress with emotional control and stability, objectivity, and optimism
- Have skills to establish strong rapport with all stakeholders and the community through positive representation
Public/School Relations
- Work with the other administration and team members to create a unified K-12 school program
- Strives to implement a positive, encouraging culture and communicate the positive aspects of our school program to the public in word and deed
- Having conversations and positive interactions with parents
- Relate joyfully with students
- Must work as a team player, assisting other faculty/staff for the good of all students and the school
- Must display/communicate support for the school and administration to staff, parents, and the community
- Follow the policy of Matthew 18 regarding disagreements or conflict
- Have a love for children and families
Professional Growth
- Continuing professional growth through attendance at workshops, seminars, conferences, and/or advanced course work at institutions of higher learning as requested
- Maintains membership and any other appropriate professional organizations if applicable
Physical Demands/Working Environment
- Ability to perform physical demands: significant lifting (up to approximately 30 pounds and occasional lifting of equipment and/or materials weighing up to 50 pounds may be required) carrying, pushing, and/or pulling; some climbing and balancing; frequent stooping, and kneeling. Other physical activities may be required
- The job requires 5% sitting, 50% walking, and 45% standing
- Must be able to stand for extended periods of time, bend, kneel, and reach to store/retrieve supplies
- Vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels
- Visual acuity is required for preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities
- Daily personal and close contact with children to provide classroom management and learning environment support is required on assigned days
- Regular contact with other staff members and building administrator(s) is required
- The job is performed under some temperature extremes and under conditions with some exposure to risk of injury and/or illness
Duties/Responsibilities: Responsibilities include (but are not limited to):
Social Media Management & Strategy
- Manage BCA’s social media presence across Instagram, Facebook, X (Twitter), YouTube, and potentially TikTok, with active, strategic ownership of each platform
- Demonstrate deep platform fluency: understanding how each algorithm ranks and distributes content, what signals boost or suppress reach, how Reels differ from carousels differ from Stories in terms of distribution, and how to use each format to its maximum potential
- Understand social media conversions end-to-end: how content drives profile visits, website clicks, inquiry from submissions, event signups, and admissions interest, connecting content performance to real outcomes
- Identify trends early (trending audio, viral formats, emerging content styles) and evaluate whether the content aligns with BCA’s brand before executing
- Post stories daily by walking campus and capturing student life as it naturally happens
- Maintain cohesive bios, pinned content, highlights, profile aesthetics, and overall platform health across every channel
- Follow the content calendar consistently
- Schedule and queue content using social media management platforms (Metricool, Meta Suite, or equivalent)
- Engage with the audience by “Liking” comments and responding to comments, DMs, story replies, and tags in a warm, timely, on-brand BCA way. Build community intentionally
- Escalate admissions inquires, sensitive messages, or concerns to the Communications Director immediately
Content Creation: Camera and iPhone
- Capture photo and video on a Canon DSLR/mirrorless camera across all campus environments: athletics, classrooms, fine arts, chapel, events, and daily student life
- Camera experience is required: know how to operate in manual mode, adjust for lighting conditions, and deliver consistent, high-quality results
- Capture and create content on iPhone with equal intentionality: Reels, Stories, short-form video, and day-in-the-life content
- Edit photos using Adobe Lightroom to maintain a clean, consistent BCA visual aesthetic
- Edit video in Adobe Premiere Pro at an entry/medium proficiency level for short-form and longer-form content
- Shoot and edit scroll-stopping Instagram/Facebook Reels with strong hooks, pacing, sound selection, and storytelling instincts
- Experience in Canva is required: Photoshop and Illustrator experience is a plus
- Create event flyers, social graphics, Stories templates, birthday posts, and printable design pieces that are on-brand and ready to deploy
- Quality-check all design work before publishing or printing, ensuring quality representation of BCA
Analytics & Reporting
- Review post, reel, story, and platform performance weekly, going beyond just likes and looking at reach, impressions, saves, shares, profile visits, link clicks, and follower growth
- Understand what the numbers actually mean: why one reel received 10x the reach, what made a post underperform, and how to use that data to make the next piece better
- Track conversion indicators: how social content connects to website traffic, inquiry form submissions, event attendance, and admissions pipeline activity
- Use Googe Analytics, Meta Business Suite, Meta Ads Suite, and platform-native analytics fluently
- Ability to build a simple performance summary to discuss during check-ins with the Communications Director, covering insights, wins, and adjustments from the week
- Identify content trends over time (what formats, topics, and styles consistently perform) and use that data to refine the strategy proactively
- Monitor competitor and peer school accounts to stay aware of what others are creating on all platforms
Content Sourcing & Planning
- On behalf of the Communications Director, contact teachers, coaches, and staff to identify and schedule content opportunities before they happen
- Coordinate shoot schedules, event coverage, and classroom visits on behalf of the Communications Director
- Maintain a running, organized list of upcoming content ideas, events, and story opportunities
- Plan multi-purpose content: one capture session should yield a Reel, Instagram post, Facebook post, Stories, blog taking points, and newsletter material
- Strategize and Plan ahead: ability to assess months in advance about events, milestones, etc. that are worth capturing
Design & Brand Compliance
- Always Uphold BCA’S visual identity: fonts, colors, logos, tone, and terminology
- Adapt brand guidelines consistently across social, print, and digital formats
- Design print-ready materials for events, athletics, fundraisers, and seasonal campaigns
- Support small website content updates and refreshes as directed
Asset Management & Organization
- Organize and archive all photos, video, and audio assets in a shared storage system (cloud and/or physical device) with consistent naming conventions and folder structure
- Help maintain an organized, accessible content library, ensuring all assets can be obtained by anyone on the team
Support & Administrative
- Act as a direct assistant to the Communications Director when needed, coordinating logistics, gathering information, or handling follow-up tasks as assigned
- Work in Microsoft Outlook and Office 365 Suite for scheduling, communication, and documentation
- Work inside a project management platform (ClickUp or equivalent) to track tasks, deadlines, and content schedules and keep work visible to the team
- All other duties as assigned
Schedule & Work Expectations
BCA desires to have all student life captured which includes daily classroom life and extracurricular activities requiring this role to be someone with a passion and desire to capture all moments seamlessly. The Social Media & Content Specialist position is a full-time, salaried position at 40 hours per week. Hours are flexible and built around the school calendar.
- Hours are established with the Communications Director and adjusted seasonally based on the school calendar
- Evening coverage for school events, athletic competitions, and fine arts performances is part of the role, and often where the best content is obtained
- Event nights can potentially run until 8:00-10:00pm. Advance notice will be given as much as possible to help with planning
- This is a campus-based position. Being present on campus daily is a necessity
Please review BCA's Statement of Faith (Comprehensive Statement of Beliefs):
- The Holy Scriptures: The sixty-six books of the Old and New Testament are the complete and divine revelation of God to man. All Scripture is inspired by God and is totally true and trustworthy. (2 Timothy 3:15-17; Hebrews 1:1-2; 4:12)
- God: There is one and only one living and true God. He is an intelligent, spiritual, and personal Being, the Creator, Redeemer, Preserver, and Ruler of the universe.
- God the Father: God as Father reigns with providential care over His universe, His creatures, and the flow of the stream of human history according to the purposes of His grace. (Genesis 1:1; 2:7; Deuteronomy 6:4; 1 John 5:7.
- God the Son: Christ is the eternal Son of God. In His incarnation as Jesus Christ, He was conceived of the Holy Spirit and born of the Virgin Mary. (Matthew 1:18-23; Mark 1:1; 3:11; John 1:1-18)
- God the Holy Spirit: The Holy Spirit is the Spirit of God, fully divine. He convicts men of sin, of righteousness, and of judgment. He enlightens and empowers the believer and the church in worship, evangelism, and service. (Genesis 1:2; 1 Corinthians 2:10-14; Hebrews 9:8, 14; 2 Peter 1:21; Revelation 1:10; 22:17)
- Creation: We believe that God created the universe in six literal, 24-hour periods. We reject evolution, the Gap Theory, the Day-Age Theory, and Theistic Evolution as unscriptural theories of origin. (Gen. 1-2; Ex. 20:11)
- Mankind: Man is the special creation of God, made in His own image. He created them male and female as the crowning work of His creation. (Genesis 1:26-30; 2:5, 7, 18-22; 3; 9:6)
- Salvation: Salvation involves the redemption of the whole man and is offered freely to all who accept Jesus Christ as Lord and Savior, who by His own blood obtained eternal redemption for the believer. There is no salvation apart from personal faith in Jesus Christ as Lord. (John 3:3-21,36; Romans 1:16-18; 5:8-10; 10:9-10,13; Ephesians 2:8-22)
- Eternal Security and the Purposes of Grace: Those whom God has accepted in Christ, and sanctified by His Spirit, will never fall away from the state of grace, but shall persevere to the end. (John 1:12-14; 10:27-29; Romans 5:1-10; 8:28-39; Hebrews 11:39–12:2)
- The Church:
- We believe that the local church, which is the body and the bride of Christ, is solely made up of born-again persons. (1 Cor. 12:12-14; 2 Cor. 11:2; Eph. 1:22-23; 5:25-27)
- While both men and women are gifted for service in the church, the office of pastor is limited to men as qualified by Scripture. (1 Tim 2:9-14; 3:1-15)
- We believe in the autonomy of the local church free of any external ty or control. (Acts 13:1-4; 15:19-31; 20:28; Rom. 16:1, 4; 1 Cor. 3:9, 16; 5:4-7, 13; 1 Pet. 5:1-4)
- The Kingdom: The Kingdom of God includes both His general sovereignty over the universe and His kingship over men who willfully acknowledge Him as King. The full consummation of the Kingdom awaits the return of Jesus Christ and the end of this age. (Genesis 1:1; Isaiah 9:6-7; Jeremiah 23:5-6; Matthew 3:2; Colossians 1:13; Hebrews 11:10,16; 12:28; 1 Peter 2:4-10; 4:13; Revelation 1:6,9; 5:10; 11:15; 21-22.)
- Stewardship and Giving: God is the source of all blessings, temporal and spiritual. According to the Scriptures, Christians should contribute of their means cheerfully, regularly, systematically, proportionately, and liberally for the advancement of the Redeemer's cause on earth. (Leviticus 27:30-32; Deuteronomy 8:18; Malachi 3:8-12; Matthew 6:1-4 1 Corinthians 4:1-2; 6:19-20; 12)
- Separation: We believe that all the saved should live in such a manner as not to bring reproach upon their Savior and Lord. God commands His people to separate from all religious apostasy, unbiblical behavior and appearance of evil. (Rom. 12:1-2; 14:13; 2 Cor. 6:14-7:1; 2 Tim. 3:1-5; 1 John 2:15-17; 2 John 9-11; 1 Cor. 6:19-20; 1 Thess. 5:22)
- The Second Coming and the Eternal Destiny of Man: God, in His own time and in His own way, will bring the world to its appropriate end. According to His promise, Jesus Christ will return personally and visibly in glory to the earth. (Ps 89:3-4; Dan 2:31-45; Zech. 14:4-11; 1 Thess. 1:10, 4:13-18; Titus 2:13; Rev 3:10, 19:11-16, 20:1-6)
- Education: Christianity is the faith of enlightenment and intelligence. In Christian education there should be a proper balance between academic freedom and academic responsibility. (Deuteronomy 4:1, 5; Nehemiah 8:1-8; 1 Corinthians 1:18-31; Ephesians 4:11-16; Philippians 4:8; Colossians 2:3,8-9; 1 Timothy 1:3-7; 2 Timothy 2:15; 3:14-17; Hebrews 5:12-6:3; James 1:5; 3:17)
- Evangelism and Missions: It is the duty and privilege of every follower of Christ to endeavor to make disciples of all nations. (Matthew 28:18-20; Acts 1:8; Romans 10:13-15; Ephesians 3:1-11)
- Cooperation: Christian unity in the New Testament sense is spiritual harmony and voluntary cooperation for common ends by various groups of Christ's people. (Judges 7:21; Ezra 1:3-4; 2:68-69; 5:14-15; Nehemiah 4; 8:1-5; Mark 2:3; Acts 1:13-14; 2:1ff.; 4:31-37; 13:2-3; 15:1-35)
- The Personality of Satan: We believe that Satan is a real being, the author of sin and the cause of the fall of man; that he is the open and declared enemy of God and man. (Job 1:6-7; Isa. 14:12-17; Matt. 4:2-11; 25:41; Eph 6:12; Rev. 20:10)
- Civil Government: We believe that God has ordained and created all authority consisting of three basic institutions: 1) the home, 2) the church, and 3) the state. Every person is subject to these authorities, but all (including the authorities themselves) are answerable to God and governed by His Word. (Rom. 13:1-7; Eph. 5:22-24; Heb. 13:17; 1 Pet. 2:13-14)
- The Christian and the Social Order: In the spirit of Christ, Christians should oppose racism, every form of greed, selfishness, and vice, and all forms of sexual immorality, including but not limited to adultery, homosexuality, and pornography. We should work to provide for the orphaned, the needy, the abused, the aged, the helpless, and the sick. We should speak on behalf of the unborn and contend for the sanctity of all human life from conception to natural death. (Exodus 20:3-17; Leviticus 6:2-5; Deuteronomy 10:12; Psalm 101:5; Micah 6:8; Zechariah 8:16; Matthew 5:13-16,43-48;; Mark 1:29-34; 2:3ff.; 10:21; Luke 4:18-21; 10:27-37;; John 15:12; 17:15; Romans 12–14; 1Corinthians 5:9-10; 6:1-7; 7:20-24;; Galatians 3:26-28; Ephesians 6:5-9; Colossians 3:12-17; 1 Thessalonians 3:12; Philemon; James 1:27; 2:8)
- Human Sexuality:
- We believe that God wonderfully and immutably creates each person as male or female. These two distinct, complementary genders together reflect the image and nature of God. Rejection of one’s biological sex is a rejection of the image of God within that person.
- We believe that God has commanded that no intimate sexual activity be engaged in outside of a marriage
- We believe that the only legitimate marriage is the joining of one man and one woman. (Gen. 2:24; Rom. 7:2; 1 Cor. 7:10; Eph. 5:22-23)
- Family Relationships
- We believe that men and women are spiritually equal in position before God, but that God has ordained distinct and separate spiritual functions for men and women in the home and the church. (Gal. 3:28; Col. 3:18; 1 Tim. 2:8-15; 3:4-5, 12)
- God has ordained the family as the foundational institution of human society. It is composed of people related to one another by marriage, blood, or adoption.
- Children, from the moment of conception, are a blessing and heritage from the Lord. Parents are to teach their children spiritual and moral values and to lead them, through prayer, consistent lifestyle example and loving discipline, to make choices based on biblical truth. Children are to honor and obey their parents. (Deuteronomy 6:4-9; Joshua 24:15; 1 Samuel 1:26-28; Psalms 51:5; 78:1-8;; Proverbs 1:8; 5:15-20;; 31:10-31; Ecclesiastes 4:9-12; 9:9; Malachi 2:14-16; Matthew 19:3-9; Mark 10:6-12; Romans 1:18-32; 1 Corinthians 7:1-16; Ephesians 5:21-33; 6:1-4; Colossians 3:18-21; 1 Timothy 5:8,14; 2 Timothy 1:3-5; Titus 2:3-5; Hebrews 13:4; 1 Peter 3:1-7)
- Divorce and Remarriage. We believe that God disapproves of divorce. The Biblical exceptions for remarriage are the death or adultery of a spouse. God’s standard for marriage requires sexual purity and faithfulness between husband and wife. (Mal. 2:14-17; Matt. 19:3-12; Rom. 7:1-3; 1 Tim. 3:2, 12; Titus 1:6; Heb 13:4)
- Abortion. We believe that human life begins at conception and that the unborn child is a living human being. Abortion constitutes the unjustified, unexcused taking of unborn human life. Abortion is murder. We reject any teaching that abortions of pregnancies due to rape, incest, birth defects, gender selection, birth or population control, or the mental well-being of the mother are acceptable. (Job 3:16; Ps. 51:5; 139:14-16; Isa. 44:24; 49:1, 5; Jer. 1:5; 20:15-18; Luke 1:44)
- Love. We believe that we should demonstrate love for others, not only toward fellow believers, but also toward both those who are not believers and those who oppose us. Although we must sometimes confront people and or issues, we must do so graciously, gently, patiently, humbly and in a spirit of Christian love. (Lev. 19:18; Matt. 5:44-48; Luke 6:31; John 13:34-35; Rom. 12:9-10; 17-21; 13:8-10; Phil. 2:2-4; 2 Tim. 2:24-26; Titus 3:2; 1 John 3:17-18)
- Lawsuits Between Believers. We believe that Christians are prohibited from bringing civil lawsuits against other Christians or the church to resolve personal disputes. (1 Cor. 6:1-8; Eph. 4:31-32)
Church and state should be separate. The state owes to every church protection and full freedom in the pursuit of its spiritual ends. (Genesis 1:27; 2:7; Matthew 6:6-7, 24; 16:26; 22:21; John 8:36; Acts 4:19-20; Romans 6:1-2; 13:1-7)
between a man and a woman. We believe that any form of homosexuality, lesbianism, bisexuality, bestiality, incest, pedophilia, fornication, adultery, and pornography are sinful perversions of God’s gift of sex. We believe that God disapproves of and forbids any attempt to alter one’s gender by surgery or appearance. (Gen. 1:26-27, 2:24; 19:5,13; 26:8-9; Lev. 18:1-30; Rom. 1: 26-29; 1 Cor. 5:1; 6:9; 1 Thess. 4:1-8; Heb. 13:4)
God’s intention is for marriage to be the uniting of one man and one woman in covenant commitment for a lifetime. A husband is to love his wife as Christ loved the church. He has the God-given responsibility to provide for, to protect, and to lead his family. A wife is to submit herself graciously to the servant leadership of her husband even as the church willingly submits to the headship of Christ.
Benefits offered are listed below:
Health, Dental, Vision, Short-term Disability, Supplemental Life Insurance, 403(b) Retirement, Accident Plan, Hospital Indemnity Plan, Critical Illness Plan
Benefits provided to full-time employees include:
Long-term Disability, Life Insurance, Paid Time Off (PTO)
