Special Event Sales & Marketing Manager
Location: Lucy's Restaurant - Auburn, Alabama
Position Type: Full-Time, Salary + Commission
Compensation: $35,000 Base Salary + Commission
Opened in 2018 and recently named #1 Restaurant in Auburn, AL by TripAdvisor, Lucy's is a modern American eatery with a California spirit. We're all about locally sourced seasonal cooking, shared plates, award-winning cocktails, and a killer wine list with wine on tap. Lucy's radiates our mantra: GOOD VIBES ONLY. We believe our team members are our greatest asset-and now, we're looking for a dynamic Special Event Sales & Marketing Manager to join our leadership team.
The Special Event Sales & Marketing Manager is responsible for driving private dining, special events, and catering sales while managing Lucy's brand presence in the community and across digital platforms. This role blends relationship-building, event execution, and marketing savvy to elevate Lucy's guest experience, grow sales, and strengthen community partnerships.
-
Sales & Event Management
-
Develop and manage private dining, catering, and special event sales strategies to achieve revenue goals. • Respond to inquiries, create proposals, conduct site visits, and close event bookings. • Plan and coordinate event details with the culinary and service teams to ensure flawless execution. • Build long-term relationships with clients, community partners, and local organizations.
-
Marketing & Brand Growth
-
Oversee Lucy's Event marketing calendar, social media presence, and promotional campaigns. • Develop creative strategies to increase brand visibility, guest engagement, and sales. • Manage digital marketing efforts, including social media content, e-blasts, website updates, and collaborations. • Partner with local businesses, influencers, and media to drive awareness and traffic.
-
Leadership & Collaboration
-
Work closely with the Executive Chef and General Manager to create event menus and promotional offerings. • Coordinate with internal teams to ensure consistent guest experiences and brand messaging. • Monitor sales metrics and provide reporting on event and marketing performance.
-
Proven experience in restaurant sales, event management, or hospitality marketing. • Strong communication, networking, and relationship-building skills. • Exceptional organizational skills with the ability to manage multiple projects simultaneously. • Creative thinker with a passion for hospitality, food, and beverage. • Proficient in marketing platforms (social media, Canva, Mailchimp, etc.). • A self-starter with a fire in your belly to drive results.
-
Competitive Salary + Bonus based on performance • Health, Dental & Vision Insurance (eligibility after waiting period) • 401K with company contribution • Dining discounts & perks • Opportunity to grow with a top-rated restaurant brand
At Lucy's, we're more than a restaurant-we're a community. This is an opportunity to take ownership of a high-impact role that directly shapes our guest experiences and brand success. If you're a creative sales & marketing professional with a love for hospitality and a knack for building lasting relationships, Lucy's could be the perfect fit.
Apply Today and help us spread GOOD VIBES ONLY at Lucy's!
