Top 20 Content specialist Jobs in Bethlehem, Pa

Digital Marketing Specialist
Trulieve —Whitehall Township, PA
- Weekends as needed
- Remote
- Mid-level
- 2 years
- Communication skills
- Paid time off
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Product Content Specialist
Equipto LLC —Tatamy, PA
- $65,000 - $70,000 a year
- Mid-level
- Office
- Product management
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Resident Communications Specialist
Lutheran Manor of the Lehigh Valley —Bethlehem, PA
- Part-time
- Microsoft Excel
- Microsoft Outlook
- Mid-level
- Cell phone reimbursement
Quick Apply
Social Media Specialist
Cross Key Management Inc —Allentown, PA
- Full-time
- Mid-level
- Office
- Teaching
Quick Apply
Marketing Specialist
OPW —Allentown, PA
- Overtime
- Hybrid work
- Microsoft Excel
- Microsoft Outlook
- Marketing
- Paid jury duty
- Commuter assistance
Retail Media Specialist
Crayola LLC —Easton, PA
- Full-time
- Marketing
- Mid-level
- Analysis skills
- Health insurance
- 401(k)
Digital Marketing Specialist
Altitude Marketing —Emmaus, PA
- Hybrid work
- Mid-level
- Office
- 3 years
- Profit sharing
- Paid holidays
5d
Communications Specialist - Allentown PA
Volunteers of America of Pennsylvania —Allentown, PA
- $45,000 - $48,000 a year
- Full-time
- Microsoft Excel
- Microsoft Outlook
- Marketing
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Sr. eCommerce Specialist
Crayola LLC —Easton, PA
- Full-time
- Marketing
- Windows
- Bachelor's degree
- Health insurance
- 401(k)
Social Media and Accounting Specialist
Florio Perrucci Steinhardt and Cappelli —Easton, PA
- Hybrid work
- Microsoft Excel
- Marketing
- Mid-level
Plant Training Specialist
Ocean Spray Cranberries, Inc. —Breinigsville, PA
- Full-time
- OSHA
- Ability to walk for extended periods
- Bachelor of Science
- Health savings account
- Paid holidays
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Technical Product Specialist (Industrial Products)
Brooks Instrument —Hatfield, PA
- Full-time
- Microsoft Word
- Mid-level
- Office
- Continuing education credits
- Disability insurance
12d
Integrated Marketing Specialist
Victaulic —Easton, PA
- Full-time
- 6 years
- Marketing
- Mid-level
5d

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Digital Marketing Specialist

Trulieve -
Whitehall Township, PA

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Job Details

Full-time

Benefits

Paid time off

Qualifications

Project reporting
Audience analysis
Responsive design
Marketing project management
Customer communication
CSS
Market segmentation (product management technique)
Media performance reporting
B2C
Marketing company internal data
Customer segmentation analysis
Performance Reporting
E-commerce
Data summary reports
Marketing workflow automation
Data-driven problem-solving
Managing projects
Lead Segmentation
Data-driven content
Cross-functional collaboration
HTML
Campaign performance reporting
B2C business model

Full Job Description

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

https://www.trulieve.com

Requisition ID: 20075

Remote Work Available: Yes

Job Title: Digital Marketing Specialist

Deparment: Marketing

Reports to: Senior CRM Marketing Manager

FSLA Status: Exempt

Location: Northeast, US (MD, PA, WV preferred)

Position Summary:

This role reports to the NE Senior Digital Marketing Specialist and supports the Digital Marketing team within the Trulieve Marketing Department. The position is responsible for planning and executing omni‑channel CRM initiatives across email, SMS, push and mobile app messaging. Core responsibilities include managing promotional CRM campaigns, optimizing segmentation strategies, and building targeted customer audiences to support retention and engagement initiatives. This role will also develop and refine customer personas, design and execute end‑to‑end customer journeys, and leverage CRM insights to drive personalized messaging. Additional duties include coordinating localized communications, supporting product‑relevant targeting strategies, ensuring adherence to brand guidelines, and collaborating with cross‑functional and vendor partners daily.

Responsibilities:

Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.

Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.

Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.

Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.

Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.

Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.

Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Skillsets:

Attention to detail and commitment to exceptional execution (e.g., spotting spelling errors in creative content, ensuring design output aligns with the brief, identifying functional issues on landing pages, and segmentation criteria).

Proactive approach to problem-solving.

Ability to effectively multi-task and thrive in a collaborative, fast-paced environment.

Excellent oral, written, and presentation communication skills.

What You’ll Need to Have:

2-3+ years of relevant experience in email and SMS, particularly in CPG, B2C e-Commerce & retail based businesses.

Proficiency with an enterprise-level ESP (Experience with SendGrid or, Klaviyo, is a plus).

Experience in creating, updating workflows, working with dynamic templates, and creating segments.

Experience in a CRM or CDP

A basic understanding of HTML, CSS, and responsive design.

Experience in email reporting, with the ability to identify trends and translate data into actionable business insights.

Project management skills (experience with Monday.com is a plus).

The ability to multi-task and work collaboratively in a fast-paced environment.

WORK SCHEDULE:

40 hours weekly with flexible hours depending on business needs. Must be available to work occasional evenings, weekends and holidays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

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Refine Your Search

content specialist jobs in bethlehem, pa

Digital Marketing Specialist

Product Content Specialist

Resident Communications Specialist

Social Media Specialist

Marketing Specialist

Retail Media Specialist

Digital Marketing Specialist

Communications Specialist - Allentown PA

Sr. eCommerce Specialist

Social Media and Accounting Specialist

Plant Training Specialist

Technical Product Specialist (Industrial Products)

Integrated Marketing Specialist

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