This is a Exempt position. Resume required with application.
Job Summary: Own the strategic vision and the hands-on day-to-day execution of Silver Dollar City Parks & Resorts’ social media presence. The Social Media Manager & Content Team Lead sets and manages the content calendar, leads a team of content creators, personally posts alongside the team and ensures every post, video, and story ladders up to Silver Dollar City’s broader brand narrative from seasonal festivals to major initiatives. This is a hybrid strategist-execution role: equal parts platform expert, calendar owner, and people developer, responsible for turning brand strategy into high-performing content.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Essential Duties & Responsibilities:
- Own and manage the social media content calendar across all Silver Dollar City Parks & Resorts channels, ensuring consistent, on-brand, and timely publishing.
- Lead and develop a growing team of content creators, providing creative direction, performance feedback, and growth coaching.
- Personally write and publish social-first content on a regular, ongoing basis. This is a working member of the team.
- Translate Silver Dollar City’s brand strategy and major initiatives into a coherent, performance-driven social content plan.
- Use performance data and platform insights to continuously refine content strategy, posting cadence, and creative direction.
- Identify and pitch emerging platform features, formats, and trends; lead test-and-learn initiatives to keep Silver Dollar City’s industry-leading social presence ahead of the curve.
- Partner closely with the Influencer Marketing Manager to align owned and earned/influencer content strategies.
- Coordinate with the Publicity team to ensure social and earned media stories reinforce and amplify each other.
- Manage cross-functional project logistics for the content team, including scheduling, asset tracking, and deadlines across PR, social, web, and email.
- Deliver regular performance reporting to the Director of Content & PR.
- Maintain a deep working knowledge of TikTok, Instagram, YouTube (long-form and Shorts), Facebook, and emerging platforms.
- Represent Silver Dollar City’s voice and brand standards across all social channels, ensuring consistency and quality.
- Assist as needed with major Marketing events including, but not limited to: product announcements, park and product openings, media days, and industry events.
Management reserves the right to change and/or add to these duties at any time.
Education & Experience Requirements:
- Bachelor’s Degree in Marketing, Communications, Journalism or a related field preferred.
- 4–6 years of social media management experience, including at least 1–2 years in a leadership or mentorship capacity.
- Demonstrated experience owning a content calendar and managing a publishing cadence across multiple platforms.
- Proven track record of growing audience engagement and reach through data-informed strategy.
- Experience working with video-first content and managing or mentoring creative talent.
- Familiarity with social media management and analytics tools (Sprout Social or similar).
- Experience in destination marketing, theme park, hospitality, tourism, or entertainment industries strongly preferred.
- Strong writing and storytelling skills with the ability to translate brand strategy into scroll-stopping content.
Personality/Attitude Requirements:
- Genuinely friendly, curious, and guest-focused, embodying Silver Dollar City’s servant leadership values.
- A natural people-developer who invests in the growth of those they lead and fosters a collaborative team environment.
- Self-motivated and disciplined, with the ability to prioritize and complete work on a timely basis, even amid ambiguity.
- Detail oriented, data literate, and highly organized.
- Ability to thrive in a fast-paced, ever-changing environment and adapt quickly.
- Must display and live out Servant Qualities by being: patient, kind, humble, respectful, selfless, forgiving, honest and committed.
- Must maintain strict confidentiality and sound judgment regarding privileged information.
- Must be sensitive to the needs of our Guests and feel empowered to meet their needs within company guidelines.
Physical Requirements:
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 30 pounds at times.
Work Environment:
The Social Media Manager & Content Team Lead will primarily work in a professional office environment characterized by:
- Standard office conditions with minimal noise, consistent indoor temperatures, and typical office equipment such as computers, phones, and printers.
- A desk-based setting with frequent computer use, writing, and digital communication.
- Regular collaboration with team members in person and via virtual meetings.
Benefits Offered:
- Free Admission - Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
- Exclusive Admission Discounts - Complimentary tickets & discounts on season passes for loved ones.
- Food & Merchandise Discounts - Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
- 401(k) & Profit Sharing - The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates)
- Health Insurance - Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
- Mary's Well House - Employee health center provides employees with basic office visits, x-rays and lab work for a co-pay, whether insured or not.
- Free Tuition - Earn your degree, debt-free. 100% free tuition starting day one of employment. Learn more at https://herschend.guildeducation.com/partner
See all of the benefits offered through Silver Dollar City at: https://www.silverdollarcity.com/Employment/Benefits
Equal Opportunity Employer/ Disabled/ Veterans
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
