About Us
Landmark Realty Group and Landmark Vacation Rentals are trusted leaders serving Cashiers, Sapphire, Highlands, and Lake Glenville, North Carolina. Our team includes approximately 10 real estate brokers and a vacation rental portfolio of more than 80 properties.
We're looking for a creative, organized, and self-motivated marketing professional who enjoys wearing multiple hats. This role combines digital marketing, branding, content creation, agent support, and strategic planning. Every day looks a little different, and we're looking for someone who thrives in that environment.
Position Summary
The Marketing Manager will oversee and execute the company's marketing efforts across both the real estate and vacation rental businesses. This individual will work closely with the General Manager, brokers, vacation rental staff, and outside vendors to ensure consistent branding, effective marketing campaigns, and continued growth across multiple channels.
This position requires a balance of creativity, technical ability, organization, and excellent interpersonal skills.
Primary Responsibilities
Digital Marketing & Content
- Maintain and update company websites using WordPress
- Create and publish blog articles, landing pages, and website content
- Update website imagery and copy as needed
- Develop and manage the company social media strategy
- Build and maintain an editorial content calendar
- Regularly post listings, pending sales, closings, company news, and community content
- Create engaging photo and video content for social media
- Monitor analytics and recommend improvements based on performance
Real Estate Agent Marketing
- Meet individually with brokers to develop and execute personal marketing plans
- Assist agents with listing marketing and branding materials
- Provide guidance on social media, video creation, and personal branding
- Conduct regular marketing and technology training sessions
- Serve as a resource for basic technology and marketing questions
Creative Design
- Design print and digital marketing materials
- Create advertisements for local publications
- Maintain brochures, listing packets, signage, and other collateral
- Coordinate production with printers, mailing companies, and outside vendors
- Ensure consistent branding across all platforms
Vacation Rental Marketing
- Partner with vacation rental staff to market available properties
- Develop email marketing campaigns targeting guests and prospective homeowners
- Create social media content promoting vacation rentals and the owner program
- Identify new opportunities to increase bookings and owner acquisition
Photography & Video
- Visit listings, open houses, company events, and local businesses to capture content
- Photograph and film marketing assets
- Edit videos for social media, website, and advertising
- Assist with broker video content when appropriate
Strategy & Planning
- Assist the General Manager with annual marketing planning and budgeting
- Stay informed on industry trends and competitor marketing
- Research new tools, platforms, and marketing opportunities
- Recommend creative ideas to strengthen Landmark's brand and visibility
- Track campaign performance and provide regular reporting
- Ensure compliance with applicable real estate laws and rules
- Implement the company’s visual identity and brand throughout all materials
Desired Qualifications
- Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent professional experience)
- 3+ years of marketing experience preferred
- Experience managing multiple projects simultaneously
- Strong written and verbal communication skills
- Highly organized and self-directed
- Comfortable collaborating with a variety of personalities
- Ability to work independently while managing deadlines
Technical Skills
Experience with many (not necessarily all) of the following:
- WordPress CMS
- Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Video editing software (Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar)
- Social media platforms (Facebook, Instagram, LinkedIn, YouTube)
- Photography and videography
- Google Analytics
- SEO best practices
- Paid digital advertising (Google Ads and/or Meta Ads)
- Email marketing platforms (Mailchimp or similar CRM)
- MAXA Design platform (preferred)
- Microsoft Office and Google Workspace
- Project management software (Asana, Trello, Monday.com, or similar)
Preferred Experience
- Real estate marketing
- Vacation rental marketing
- Personal branding strategy
- Email marketing
- Event planning
- Content creation
- Training or coaching professionals
- Local knowledge of the Cashiers-Highlands Plateau is a plus
Other Requirements
- Reliable transportation
- Willingness to travel throughout the Cashiers, Sapphire, Highlands, and Lake Glenville areas for listings, events, and content creation
- Some evening and weekend work for events or open houses may occasionally be required
What Success Looks Like
After your first year, you will have:
- Increased brand visibility across social media and digital platforms
- Established a consistent content calendar
- Improved broker participation in marketing efforts
- Maintained professional, up-to-date marketing materials
- Helped generate more real estate leads and vacation rental inquiries
- Built marketing systems that create consistency across both companies
Pay: From $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- How soon would you be able to start?
- What are your salary requirements?
- On a scale of 1 to 5, with 5 being expert level, what is your expertise with InDesign?
- On a scale of 1 to 5, with 5 being expert level, what is your expertise with Illustrator?
Work Location: In person
