Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.
Job Description:
About the Role
This role will own a portfolio of franchisee accounts and be their main point of contact for paid media. Most weeks are built around performance review meetings: walking owners through how their campaigns are doing, answering their questions, and recommending what to do next.
Campaign setup, optimization, and budgets are handled by the paid media team. Your focus will be the owner relationship and helping them understand and act on their results.
Responsibilities
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Serve as the main point paid media of contact for your franchise owners.
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Run recurring performance review meetings and keep them useful and clear.
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Turn data from Google Ads, Meta, and Local Services Ads into plain-English recommendations, explaining KPIs like cost per lead, conversion rate, ROAS, and impression share without the jargon.
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Build charts, dashboards, and summaries that make performance easy to understand at a glance.
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Handle tough conversations when results dip, staying honest and focused on the solution.
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Set clear expectations and build franchisee confidence in the program.
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Relay franchisee feedback to the paid media team and follow up until it is resolved.
Qualifications
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2+ years in client-facing account management or client success.
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1+ years of full-time hands-on experience with Google Ads and Meta. You will not run campaigns in this role, but you need to know the platforms well enough to hold a credible strategy conversation.
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Comfortable leading recurring client meetings and answering questions on the spot.
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Proficient with Google Sheets, Excel, Looker Studio, or similar tools.
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Uses AI tools to work faster and more efficiently.
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Proven ability to manage multiple client relationships and keep them healthy through changes in performance.
Preferred Qualifications
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Franchise or multi-location experience
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Local lead generation background
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Familiarity with GA4, Google Business Profile, and call tracking platforms
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Home services industry knowledge
Why This Role
Our franchise owners are invested in their businesses and engaged in their marketing. This role is a good fit for someone who is equally comfortable with people and with numbers, and who wants to be the trusted advisor owners rely on. If that sounds like your kind of work, we would like to hear from you.
Wage Range: $75,000 - $85,000
Threshold Brands is an Equal Employment Opportunity Employer
WORKING AT THRESHOLD BRANDS
This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.
What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value.
In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.
What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Cleveland, Ohio, but really, we’re all over the map, with more than 400+ franchise locations across North America.
COMPANY CULTURE
Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.
Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow.
Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.
