District Sales Manager
Field-Based Sales Leadership Role
Reports To: SVP of Sales
Direct Reports: 15–20 Design Consultants
Location: Southern California / Field-Based
Compensation
Base Salary + Performance Bonus
About LA Custom Blinds
LA Custom Blinds is a growing custom window treatment company serving customers throughout Southern California and the greater West Coast. We specialize in custom blinds, shades, shutters, drapery, motorized window treatments, and related design solutions, delivered through an in-home sales and consultation model.
We are in an exciting stage of growth: transitioning from a smaller entrepreneurial company into a more scalable, professional sales organization. We are looking for hands-on leaders who want to grow with us, help build the next version of the company, and raise the level of performance across our sales team.
Position Overview
The District Sales Manager is a field-based sales leadership role responsible for managing, coaching, developing, and holding accountable a team of Design Consultants. This is not an office-based management position. The DSM is expected to spend the majority of their time in the field, working directly with Design Consultants through ride-alongs, coaching conversations, customer issue support, sales process reinforcement, performance reviews, and team development.
The purpose of this role is simple: help our Design Consultants become better salespeople, better customer advocates, and stronger representatives of the LA Custom Blinds brand.
The DSM will report to the SVP of Sales and will manage an assigned team of approximately 15–20 Design Consultants. The DSM will be evaluated primarily on the results of their team, including bookings, appointment conversion, revenue per appointment, discount discipline, customer experience, and sales-related error reduction.
We are looking for a coach, leader, communicator, and field operator who can help salespeople improve and help the company achieve stronger sales results.
Key Responsibilities
Field Sales Leadership
- Manage, coach, and develop an assigned team of Design Consultants.
- Spend significant time in the field with Design Consultants, including ride-alongs, appointment observations, coaching sessions, and real-time feedback.
- Serve as the primary day-to-day point of contact for assigned Design Consultants.
- Help Design Consultants improve their sales execution, customer communication, product presentation, quote follow-up, and overall professionalism.
- Coach Design Consultants to sell based on value, design expertise, service, and customer experience rather than relying too heavily on discounting.
- Build rapport and trust with the sales team while maintaining clear accountability for results.
Sales Coaching and Performance Management
- Champion customer initiatives and embrace change with a positive, solution oriented mind set.
- Review individual and team sales metrics on a regular basis.
- Use company reporting tools to identify performance trends, coaching opportunities, and areas of concern.
- Coach Design Consultants on appointment conversion, revenue per appointment, average order size, close rate, discount rate, follow-up behavior, and customer experience.
- Document coaching conversations, ride-along feedback, and performance concerns appropriately.
- Partner with the SVP of Sales on performance improvement plans, escalated performance issues, and recommendations for continued employment when necessary.
- Hold Design Consultants accountable to company expectations, sales process, customer experience standards, and professional conduct.
Customer Experience and Issue Prevention
- Reinforce a customer-first mindset across the Design Consultant team.
- Coach Design Consultants to own the customer experience beyond the initial sale, including proper follow-through, expectation-setting, communication, and clean handoff to operations.
- Work closely with the installation department to strengthen communication, improve operational efficiencies and deliver an exceptional customer experience.
- Help resolve customer issues when appropriate, especially when the issue originated in the sales process.
- Support Design Consultants in solving customer issues directly when possible.
- Partner with customer care, operations, and other departments when an issue requires cross-functional support.
- Identify recurring sales-related customer issues and coach the team to prevent them in the future.
Training, Recruiting, and Team Development
- Support the training and onboarding of new Design Consultants.
- Help develop the skills of both new and experienced Design Consultants.
- Participate in recruiting, interviewing, and hiring Design Consultants.
- Help identify the type of sales talent that can succeed at LA Custom Blinds.
- Run sales meetings, team huddles, training sessions, pipeline reviews, discount reviews, and ride-along recaps.
- Help build a professional, scalable, and accountable sales organization.
Sales Process and Operational Discipline
- Enforce LA Custom Blinds’ sales process, pricing expectations, discount guidelines, documentation standards, and customer experience standards.
- Support Design Consultants in using company tools and reporting systems effectively.
- Help improve detail orientation across the sales team, including more accurate information capture, better customer communication, and fewer handoff issues.
- Ensure Design Consultants are not simply closing orders and moving on, but are taking ownership of the customer experience.
Success Metrics
The District Sales Manager will be measured primarily on the performance of their assigned Design Consultant team. Key metrics may include:
- Team bookings
- Appointment conversion / close rate
- Revenue per appointment
- Average order size
- Discount rate and discount discipline
- Sales-related error rate
- Customer issues or escalations caused by sales process breakdowns
- Design Consultant productivity and utilization
- New Design Consultant ramp-up and retention
- Overall team performance improvement
What Success Looks Like
First 90 Days
In the first 90 days, the DSM should:
- Build strong working relationships with assigned Design Consultants.
- Understand the strengths, weaknesses, and coaching needs of each DC.
- Begin regular ride-alongs, coaching conversations, and performance reviews.
- Learn and use the company’s internal reporting suite and sales tools.
- Identify opportunities to improve appointment conversion, revenue per appointment, discounting, and customer experience.
- Partner with the SVP of Sales to understand team priorities and performance expectations.
- Help the company better understand how to optimize the use of Design Consultant capacity.
First 6 Months
Within six months, the DSM should be producing visible improvement in team performance, including:
- Better revenue per appointment
- Stronger appointment conversion
- Healthier discounting behavior
- Fewer sales-created customer issues
- Improved follow-through from Design Consultants
- Better documentation and performance accountability
- A stronger coaching culture within the sales team
- Clearer understanding of which Design Consultants are excelling, which need support, and which may not be a fit
Ideal Candidate Profile
The ideal candidate is a hands-on sales leader with experience managing salespeople, ideally in a field-based, in-home, consultative, or design-related sales environment. Product knowledge in window coverings, interior design, or home improvement is helpful, but not required. Sales leadership experience is more important.
This person should be comfortable coaching salespeople in the field, having direct performance conversations, speaking with customers, and using data to improve results. They should be entrepreneurial, high-energy, practical, and comfortable working in a growing company where not every process is fully built yet.
We are looking for someone who wants to help build the organization, not just maintain it.
Required Qualifications
- Proven experience managing a sales team.
- Experience coaching salespeople and improving sales performance.
- Strong comfort working in the field with sales representatives.
- Ability to review sales metrics and translate data into coaching actions.
- Excellent communication, follow-up, and documentation skills.
- Strong customer-facing presence, including comfort speaking with high-end or luxury residential clients.
- Ability to have direct, professional, and constructive performance conversations.
- Hands-on leadership style with a willingness to ride along, observe, coach, and support salespeople directly.
- Valid driver’s license, reliable transportation, and ability to travel throughout assigned markets.
- Based in Southern California.
- Willingness for travel
Preferred Qualifications
- Experience managing in-home sales representatives.
- Experience in window treatments, interior design, home improvement, luxury residential sales, flooring, HVAC, solar, roofing, real estate, or another consultative sales environment.
- Experience recruiting, interviewing, hiring, and onboarding salespeople.
- Experience using CRM systems, sales reporting tools, dashboards, or internal reporting suites.
- Experience managing performance plans or formal sales accountability processes.
- Familiarity with value-based selling and discount discipline.
Compensation
This role will include a competitive base salary plus a performance-based bonus tied to the results of the assigned Design Consultant team. Bonus metrics may include bookings, appointment conversion, revenue per appointment, discount discipline, and other key sales performance indicators.
Expense support, mileage reimbursement, car allowance, or other field-related support may be included as part of the compensation package.
Schedule and Travel
This is a full-time, field-based role. The DSM should expect to spend significant time working directly with Design Consultants in the field, including ride-alongs, customer appointment observations, field coaching, and local market support.
Some moderate travel may be required, including travel to satellite markets. While LA Custom Blinds values work-life balance, occasional evening or weekend availability may be required to support Design Consultants, customer situations, or business needs.
Who Will Succeed in This Role
You will likely succeed in this role if you are:
- A true sales leader and coach.
- Comfortable in the field, not behind a desk.
- Energized by helping salespeople improve.
- Direct, supportive, and accountable.
- Customer-focused and detail-oriented.
- Strong at using metrics to identify coaching opportunities.
- Comfortable with ambiguity and growth-stage company environments.
- Willing to build processes while also executing every day.
- Able to balance team support with performance accountability.
- Excited to help LA Custom Blinds grow into a larger, more professional sales organization.
Pay: $70,000.00 - $88,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Work Location: Hybrid remote in Los Angeles, CA 90015
