Regional Sales Manager
KiddeFenwal
Overview
KiddeFenwal is a global leader in industrial and commercial fire suppression systems and safety controls. Through our trusted brands—Kidde Fire Systems and Kidde Fire Protection—we deliver certified fire detection, suppression, and control solutions across industrial, commercial, and marine sectors. Our Fenwal Controls business supports OEMs with gas ignition, temperature control, and overheat detection products.
Headquartered in Ashland, Massachusetts, with operations in the United States, United Kingdom (KFI-UK), and India (KTI-India), we are committed to protecting lives, livelihoods, and iconic assets worldwide. Learn more at www.kiddefenwal.com
Our Purpose
We protect lives and livelihoods through innovation, trusted partnerships, and a commitment to excellence. Integrity, safety, and teamwork are the foundation of everything we do.
Regional Sales Manager
Position Summary
The Regional Sales Manager is responsible for driving revenue growth, increasing market share, and achieving sales objectives across assigned territories within the United States, with support for selected international markets as required. This customer-facing, quota-carrying role focuses on developing and executing sales strategies, managing key customer and channel relationships, expanding existing accounts, and acquiring new customers to achieve aggressive growth targets.
The Regional Sales Manager serves as the primary commercial leader for assigned territories and accounts, working closely with distributors, end users, engineering firms, contractors, OEMs, and strategic partners to increase sales of KiddeFenwal's fire suppression and fire protection solutions. The role requires a highly motivated sales professional with a proven ability to develop opportunities, close business, manage complex sales cycles, and consistently exceed sales goals.
Key Responsibilities
Sales Leadership and Revenue Growth
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Develop and execute territory sales plans to achieve annual revenue, profitability, and market share objectives.
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Meet or exceed assigned sales quotas and key performance metrics.
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Drive sales growth through a combination of new customer acquisition, channel development, and expansion of existing accounts.
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Manage the complete sales process from prospecting and lead qualification through proposal development, negotiation, closing, and post-sale follow-up.
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Maintain an active pipeline of opportunities and consistently develop new business within assigned territories.
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Identify, qualify, and pursue strategic projects and high-value customer opportunities.
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Serve as the primary commercial contact for customers.
Account Management and Customer Engagement
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Build and maintain strong relationships with end users, distributors, consultants, engineering firms, contractors, OEMs, and other key industry stakeholders.
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Develop account growth plans to increase product adoption, customer retention, and market penetration.
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Conduct regular customer visits, sales presentations, product demonstrations, training sessions, and business reviews.
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Identify customer needs and recommend solutions that create value and support long-term customer success.
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Ensure high levels of customer satisfaction and support repeat business opportunities.
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Develop and execute territory penetration strategies targeting key vertical markets and strategic end users.
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Represent KiddeFenwal at trade shows, industry conferences, and customer events. Negotiate contracts and commercial agreements while ensuring compliance with company policies and legal requirements.
Sales Operations and Forecasting
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Maintain accurate opportunity tracking, account activity records, and sales forecasts utilizing CRM tools.
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Provide monthly, quarterly, and annual sales forecasts and performance updates.
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Analyze sales trends, customer activity, and market conditions to identify growth opportunities.
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Provide competitive intelligence, customer feedback, and market insights to support strategic planning and product development.
Commercial Negotiation and Proposal Management
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Lead commercial negotiations with customers, distributors, and channel partners.
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Prepare and present pricing proposals, quotations, and value-based sales presentations.
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Coordinate internal resources to support customer requirements and sales opportunities.
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Support strategic bids and large project opportunities to maximize win rates and profitability.
Qualifications
Education
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Bachelor's degree in Business Administration, Marketing, Engineering, or a related field required.
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MBA or Master's degree preferred.
Experience
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Minimum of 5 years of successful sales experience within the Fire Protection Industry.
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Experience selling fire suppression systems, clean agent suppression solutions, fire detection systems, or related fire protection products preferred.
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Demonstrated success achieving and exceeding sales quotas and revenue targets.
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Proven experience in territory management, channel sales, and distributor development.
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Strong record of developing strategic customer relationships and growing market share.
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Experience managing complex sales cycles and commercial negotiations.
Skills and Competencies
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Strong sales, account management, and relationship-building skills.
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Demonstrated ability to prospect, qualify opportunities, and close business.
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Excellent presentation, communication, and negotiation skills.
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Strong commercial acumen with a focus on revenue generation and profitability.
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Ability to influence customers and stakeholders at all organizational levels.
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Self-motivated, competitive, and results-driven with a strong sense of ownership and accountability.
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Strong organizational and time management skills.
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Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Teams, Outlook) and CRM systems (D365 prefered).
Travel Requirements
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Ability and willingness to travel approximately 50 – 65 % throughout the United States as required.
Success Measures
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Achievement or exceedance of annual sales quota and revenue objectives.
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Growth in market share within assigned territories and target markets.
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Expansion of existing customer accounts and acquisition of new customers.
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Increased sales through distribution and channel partners.
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Accuracy of sales forecasting and pipeline management.
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Customer retention and satisfaction levels.
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Successful execution of territory sales plans and strategic account growth initiatives.
KiddeFenwal is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other federally protected class.
