Company Description
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.
Salomon is headquartered in Annecy, France.
Job Description
POSITION TITLE: Merchandising Coordinator, Apparel
REPORTS TO: Director of Apparel, Salomon North America
BUSINESS AREA: Salomon Apparel
LOCATION: Ogden, UT
OVERVIEW
The Associate Manager, Paid Search is responsible for planning, executing, and optimizing paid search and performance media campaigns to drive direct response results across Performance and Sportstyle categories. This role plays a key part in developing scalable acquisition strategies, ensuring campaigns are data-driven, efficiently managed, and aligned with broader eCommerce and marketing objectives.
The ideal candidate combines analytical rigor with hands-on platform expertise and a strong test-and-learn mindset. This individual collaborates closely with creative, analytics, CRM, and business teams to deliver measurable growth and continuously improve performance marketing effectiveness.
WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:
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Hybrid work schedule
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A generous PTO policy, plus 15 paid annual holidays and 2 floating holidays
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Half-day Fridays for 6 months of the year
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An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
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“Powder Bell” powder days throughout the winter season
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Healthy Lifestyle Benefit designed to support your well-being and active lifestyle
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Opportunities to engage in the community and with industry partners
ESSENTIAL DUTIES & RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:
Paid Media Strategy & Planning
Plan, execute, and optimize SEM and performance campaigns from conception through launch, aligning audience targeting with consumer behaviors and interests to achieve direct response KPIs.
Translate business objectives into actionable paid media strategies across Performance and Sportstyle categories.
Identify growth opportunities through audience segmentation, keyword expansion, and full-funnel activation strategies.
Campaign Execution & Optimization
Manage day-to-day campaign setup, optimization, and performance monitoring to ensure efficiency and scalability.
Continuously test and refine bidding strategies, ad copy, audience targeting, and landing page alignment to maximize ROI.
Drive innovation by identifying testing opportunities, participating in beta programs, and staying ahead of platform updates and industry trends.
Cross-Functional Collaboration
Partner with internal stakeholders (eCommerce, Analytics, CRM, Brand) to ensure alignment between paid media execution and broader marketing initiatives.
Brief local requirements and ensure paid media best practices are applied across platforms and campaigns.
Support integrated media initiatives to deliver consistent messaging and maximize performance impact.
Budget & Performance Management
Manage campaign budgets effectively by accurately pacing spend and forecasting weekly and monthly investments.
Optimize media investments to deliver against efficiency targets, including ROAS, CPA, revenue, traffic, and conversion rate.
Ensure budget allocation aligns with priority products, key categories, and seasonal business objectives.
Reporting, Insights & Continuous Improvement
Develop and deliver recurring performance reports (weekly, monthly, quarterly) to key stakeholders.
Analyze campaign and audience performance, demonstrating impact on key business KPIs through data-driven insights.
Provide actionable recommendations to continuously improve campaign effectiveness and overall media performance.
PHYSICAL DEMANDS & WORKING ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee may occasionally be required to kneel, stoop, crouch, twist and lift up to 30 pounds, with or without accommodations.
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels.
Qualifications
The requirements listed below are representative of the knowledge, skill and/or ability required:
Education or Experience
Bachelor’s degree or equivalent experience in Marketing, Business, Analytics, or related field.
3–4 years of experience in paid media, SEM, or performance marketing.
Hands-on experience managing campaigns across major advertising platforms (e.g., Google Ads, Microsoft Ads, paid social platforms).
Proven experience managing budgets and delivering against direct response KPIs.
Ability to manage multiple priorities in a fast-paced environment.
Skills & Competencies
Strong performance marketing expertise with deep understanding of paid media channels and optimization strategies.
Advanced analytical skills with the ability to interpret data and translate insights into actionable strategies.
Budget management and forecasting capabilities.
Strong cross-functional collaboration and communication skills.
Innovative mindset with a test-and-learn approach to continuous improvement.
Detail-oriented with strong organizational and reporting capabilities.
Additional Information
SUCCESS IN THIS ROLE LOOKS LIKE:
Paid media campaigns consistently deliver against key performance metrics (ROAS, CPA, conversion rate, and revenue growth).
Campaigns are efficiently managed, optimized, and scaled to support business objectives.
Strong cross-functional alignment drives cohesive and impactful marketing execution.
Data-driven insights lead to continuous improvements in media performance and strategy.
Testing and innovation contribute to measurable gains in acquisition and efficiency.
