Our Purpose at The Little Potato Company is to “Feed the World, better.”
Because we believe everyone, everywhere, deserves to eat good, healthy food. And it all starts with our little Creamer Potatoes – one of the most economical, energy efficient, and highly nutritious food crops available.
The Little Potato Company (LPC) is an innovative, fast-growing company in a unique niche market with a dynamic team that embraces diversity and unique differences. Come join our rapidly expanding company and help us transform the entire potato industry – one little Creamer at a time!
Are you energized by turning complex retail and shopper data into clear, actionable strategies that drive growth? Join our team as a Customer and Category Insights Manager, where you will uncover opportunities across categories, customers, and competitors to strengthen our position in North America.
In this role, you will translate data into commercially relevant insights that support Sales and Marketing in achieving volume, revenue, and profitability objectives. You’ll partner closely with regional Sales leaders, contribute to impactful retailer-facing presentations, and collaborate with Marketing to ensure a unified, insight-driven approach to brand and category growth.
This role is a hybrid position based in either Nisku, AB or DeForest, WI, with a standard Monday to Friday work schedule, and reports to the Senior Manager, Marketing & Sales Insights.
Key Responsibilities for this position include (but not limited to):
Category & Competitive Insights
- Utilize syndicated, POS, retailer, and internal data sources to examine patterns in sales, consumption, pricing, promotions, product assortment, merchandising, and shopper behavior.
- Build data‑driven category narratives that clearly articulate category growth drivers, whitespace opportunities, and the role of The Little Potato Company brand and products in driving category growth.
- Build retailer-ready selling stories using customer-team frameworks and customize category stories for individual retailers by incorporating retailer‑specific POS, loyalty, and proprietary datasets.
- Integrate and compare datasets across multiple retailers to identify cross‑retailer patterns, inconsistencies, and scalable growth opportunities.
- Conduct ongoing competitive analysis, including tracking competitor pricing, promotional activity, assortment, merchandising, and product launches.
- Develop and deliver category scorecards and dashboards that support sales planning, customer discussions, and strategic decision‑making.
- Ensure all category reporting tools are accurate, consistently structured, and refreshed on a defined cadence.
Retail Activation Insights
- Analyze pricing and promotional activity by retailers to identify recommendations that balance volume growth and profitability.
- Measure the sales and margin impact of promotional tactics, including temporary price reductions, feature and display, and multi‑buy offers.
- Evaluate the effectiveness of retail activations such as merchandising programs, retailer marketing initiatives, and geo‑targeted activity.
- Partner with the Shopper Marketing Manager to conduct post‑activation performance and ROI analyses, identifying learnings to optimize future retail and shopper marketing investments.
Desired Qualifications:
- A minimum of 7+ years of progressive experience in n category management, category insights, commercial insights, shopper insights, or related analytics roles within CPG.
- Bachelor’s degree in Marketing, Business, Analytics, Economics, or a related discipline with a strong emphasis on research and analysis.
- Proven, hands‑on experience working with retail syndicated and POS data platforms specifically NielsenIQ (Discover/Connect/Answers), Circana (Unify/Liquid Data), Numerator Insights, or other retailer POS and loyalty data platforms.
- Exhibited proficiency in utilizing retailer platforms including Walmart Luminate / Retail Link, Sobeys IRIS, Loblaws LDIA / Empower / Portal, Costco IRI, Whole Foods/UNFI, dunnhumby, among other analytic tools.
- Familiar with category management frameworks: 4Ps, Good-Better-Best, decision trees, assortment optimization, and planogram logic.
- Experience analyzing consumer panel data (e.g., Numerator, Homescan) to contextualize shopper behavior and category performance.
- Proven track record analyzing pricing, promotions, margins, assortment, merchandising, and distribution, and translating insights into impact on volume, net sales, and profitability.
- Demonstrated accountability for insights and recommendations, with a willingness to take ownership of outcomes.
- Experience improving or standardizing insights processes, tools, or reporting to increase efficiency and consistency across teams.
- Comfortable operating in a fast‑growing, entrepreneurial, and purpose‑driven organization.
- Willingness to travel occasionally to support customer meetings, planning, or business reviews.
Key Competencies:
- Strong knowledge of North American retail channels and CPG category dynamics, including pricing, promotion, distribution, merchandising, and shopper behavior.
- Advanced analytical capability, with experience working across complex retail, POS, syndicated, and internal data sources to generate actionable insights.
- Exceptional storytelling and communication skills, with the ability to translate complex analyses into clear, compelling, and retailer-ready recommendations for Sales, Marketing, and executive audiences.
- Proven ability to build polished, executive-level presentations that support strategic decision-making and customer engagements.
- Strong project management and cross-functional collaboration skills, effectively managing multiple initiatives and working closely with Sales, Marketing, and external partners.
- Demonstrated ability to influence decisions through data-driven insights, proactively identify growth opportunities, and balance analytical rigor with commercial acumen.
- Ability to operate in fast-paced, evolving environments while acting as a trusted insights partner in retailer-facing situations.
- Commitment to continuous improvement, relationship building, and maintaining high standards of insight quality, governance, and integrity.
Work Conditions
Work Environment:
Primarily office‑based, with regular collaboration across Marketing, Sales, Finance, IT, and Supply Chain teams. This role requires frequent interaction with senior leaders and external partners, including agencies, data providers, and technology vendors.
Hours of Work:
This is a full‑time position, typically working standard business hours from Monday to Friday. Occasional evening or weekend work may be required to support critical business deliverables, planning cycles, or major initiatives.
The role involves regular engagement with cross‑functional teams and stakeholders at all levels of the organization, as well as external partners, including those across multiple time zones.
Travel Requirements:
This position may be based in either Canada or the US, with occasional travel required to company facilities, customer meetings, conferences, or industry events within Canada and the United States. Estimated travel is 5–10%. A valid driver’s license and passport are required.
LPC offers a competitive salary, comprehensive benefits, and retirement programs. We encourage a healthy work life balance with paid Family Time Off & vacation days. We thank all applicants but only those selected for an interview will be contacted.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
