Marketing & Social Media Specialist
Full-Time | Greenbrier, Arkansas |
About the Position:
We are looking for a creative, experienced, and highly motivated Marketing & Social Media Specialist to manage the marketing, advertising, social media, and digital content needs for two locally owned businesses in Greenbrier, Arkansas.
The two companies operate in completely different industries, so prior experience in a "specific field" is not required. What matters most is having a strong background in marketing, social media management, content creation, photography/video, advertising, and brand development, along with the ability to adapt your approach to two very different businesses and audiences.
This is not an entry-level position where extensive training will be provided on how to use social media platforms, edit content, or develop basic marketing campaigns. We are looking for someone who already understands the fundamentals of modern marketing and can step into the role with confidence, while learning the individual brands, customers, and goals of each business.
The right person will have the opportunity to bring new ideas to the table, use their creativity, and play an important role in helping both companies grow.
What You'll Be Doing
Your responsibilities will include managing and creating content across multiple platforms, developing marketing ideas and campaigns, and keeping both companies' online presence current and engaging.
Typical responsibilities may include:
- Managing social media accounts across Facebook, Instagram, TikTok, YouTube, and X
- Creating, editing, scheduling, and publishing multiple social media posts throughout the week
- Developing engaging photo, video, short-form, and long-form content
- Visiting job sites, projects, businesses, or other locations to capture photos and video
- Photographing and filming construction projects, completed work, products, employees, behind-the-scenes content, customer projects, and other marketing opportunities
- Editing photos and videos for social media, websites, advertising, and promotional materials
- Updating company websites regularly with new photographs, projects, products, information, and marketing materials
- Developing social media and advertising strategies designed to increase brand awareness, engagement, leads, and overall company growth
- Assisting with both digital and traditional advertising campaigns
- Creating promotional graphics, advertisements, marketing materials, and branded content
- Monitoring social media performance and identifying opportunities for improvement
- Helping maintain a consistent and professional brand image across all platforms
- Developing creative ideas and presenting marketing concepts or campaign ideas to ownership and management
- Communicating professionally with customers when needed
- Managing daily, weekly, and monthly marketing priorities for both businesses
- Staying current on social media trends, platform changes, content strategies, and new marketing opportunities
What We're Looking For
The ideal candidate is someone who is creative, organized, dependable, personable, and comfortable working independently while also being part of a fast-paced team.
We would prefer someone with:
- Previous professional experience in marketing, advertising, social media management, content creation, or a related field
- Strong working knowledge of Facebook, Instagram, TikTok, YouTube, and X
- Experience creating and managing business social media accounts
- Strong photography and videography skills
- Experience editing photos and video content
- Experience with graphic design or content creation software
- Experience updating and managing website content
- An understanding of branding, advertising, audience targeting, and social media strategy
- The ability to create professional content without requiring extensive direction or supervision
- Strong written and verbal communication skills
- Excellent organizational and time-management skills
- The ability to manage marketing needs for two different businesses and shift between priorities as needed
- A willingness to take direction, accept feedback, and work collaboratively with ownership and management
- The confidence to also bring your own ideas, creativity, and recommendations to the table
- A professional and personable attitude when interacting with customers, vendors, employees, or the public
Experience operating a drone is a strong plus, as is experience producing high-quality construction, real estate, outdoor, product, or commercial photography and video.
Work Environment & Schedule
This is a full-time, 40-hour-per-week position based primarily in Greenbrier, Arkansas.
This will not always be a traditional desk job. Some days may be spent in an office editing content or developing marketing campaigns, while other days may involve traveling to job sites or outdoor locations to photograph and film projects.
Candidates should be comfortable:
- Working outdoors when necessary
- Visiting active construction or project sites
- Traveling locally between the two businesses and other locations
- Adjusting their schedule occasionally based on content or project needs
- Working in a fast-paced environment with changing priorities
There may also be opportunities to work remotely, from home, or while traveling when the nature of the work allows it. Flexibility will depend on the responsibilities and priorities for that particular day.
Creative Freedom
We want someone who does more than simply post pictures to social media.
The person in this role will be encouraged to think creatively, identify marketing opportunities, develop new ideas, and present those ideas to ownership and management.
While there will be daily, weekly, and monthly priorities to accomplish, the right candidate will also have the freedom to use their artistic and creative abilities to help shape the marketing direction of both companies.
We are looking for someone who takes pride in their work and is excited by the idea of seeing their marketing efforts directly contribute to the growth of a business.
Portfolio / Work Samples
Applicants should be prepared to provide examples of previous work. Examples may include:
- Social media accounts you have managed
- Social media posts or campaigns you have created
- Photography or videography
- Video editing
- Graphic design
- Advertisements or promotional materials
- Website content
- Marketing campaigns or strategies you have developed
If you do not have a traditional portfolio, we may ask you to provide examples of marketing or social media ideas and strategies you would recommend for a growing local business.
Compensation
Compensation may be structured as hourly or salaried, depending on the candidate's experience, qualifications, skill set, and the final responsibilities of the position.
Compensation will be discussed during the interview process.
Who Would Be a Great Fit?
This position would be a great fit for someone who is creative, artistic, intelligent, self-motivated, and excited about helping businesses grow.
We are looking for someone who enjoys creating content, understands how social media can be used as a legitimate business-growth tool, and wants to become an important part of a team rather than simply checking items off a list.
If you are someone who can see a project, recognize the story or marketing opportunity behind it, capture it through photo or video, turn it into engaging content, and confidently put it in front of the right audience, we would love to hear from you.
Job Type: Full-Time
Expected Hours: 40 per week
Location: Greenbrier, Arkansas
Compensation: Hourly or Salary, Based on Experience
Pay: $600.00 - $1,000.00 per week
Benefits:
- Employee assistance program
- Employee discount
- Flexible schedule
- Paid time off
- Parental leave
- Professional development assistance
Work Location: Hybrid remote in Greenbrier, AR 72058
