Top 4 Creative services manager Jobs in Daphne, Al

Marketing Manager
OWA Parks & Resort —Foley, AL
- Marketing
- 5 years
- Bachelor's degree
Digital Marketing Mgr
OWA Parks & Resort —Foley, AL
- Marketing
- Analysis skills
- Bachelor's degree
Senior Product Manager – New Service Parts (NSP)
TERREPOWER (formerly BBB industries) —Daphne, AL
- Full-time
- 5 years
- Engineering
- Analysis skills
- Opportunities for advancement
Quick Apply

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Marketing Manager

OWA Parks & Resort -
Foley, AL

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Job Details

Qualifications

Social media advertising campaigns
Marketing project management
Website activity analysis
Contractor management
Managing marketing teams
Data analysis reporting
Managing media buying or planning teams
Media performance reporting
Performance Reporting
Bachelor's degree
Programmatic advertising media campaign management
Vendor relationship management
Media data analysis
Leading team collaboration initiatives
Management reporting
Managing projects
Marketing analytics
Broadcast advertising
Marketing agency experience
Channel management
Cross-functional communication
Campaign performance reporting

Full Job Description

As OWA matures its internal capabilities, this role is responsible for media strategy in-house, managing third-party buying partners or contractors as needed, and ensuring every paid channel — TV, radio, outdoor, digital, social, programmatic — is performing against defined business goals. This role manages day-to-day team workflow, project prioritization, cross-functional communication, and departmental reporting, ensuring that campaigns, content, and brand initiatives move through the team efficiently.

DUTIES AND RESPONSIBILITIES:

Serve as OWA's primary internal expert on integrated media strategy, owning the planning and strategic direction for all paid media channels including broadcast TV, radio, outdoor/billboard, digital display, paid social, Google/PPC, programmatic, and OTA advertising
Lead and manage media strategy from agency relationships to in-house ownership, including account access, platform onboarding, vendor relationships, and institutional knowledge transfer
Oversee paid media buying execution — either directly or through a third-party contractor or agency — while retaining all strategy, performance analysis, and optimization decisions internally
Manage day-to-day operations of the marketing department, serving as the primary point of contact for internal stakeholders across OWA's business entities
Translate the Director's strategic direction into actionable project plans, timelines, and team assignments across social, digital, creative, PR, and operations
Directly supervise the Social Media Manager, Digital Marketing Manager, Creative Services Manager, Content Producer, PR Coordinator, Partnerships & Community Coordinator, and Traffic & Operations Coordinator
Lead weekly department meetings, manage the marketing calendar, and maintain visibility into all active campaigns and projects
Own media budget management including pacing, invoice reconciliation, vendor contract oversight, and post-buy performance reporting
Develop and present integrated media plans for seasonal campaigns, new attraction launches, special events, and resort-wide promotional initiatives
Track and report campaign performance across all paid and owned channels; present findings and strategic recommendations to the Director of Marketing
Evaluate co-op advertising opportunities with Gulf Shores/Orange Beach tourism boards, Alabama Tourism Department, and regional partners
Support onboarding and training of new team members; contribute to the development of department SOPs, workflow documentation, and brand standards
Serve as acting Director of Marketing in the absence of the Director

QUALIFICATIONS:

5–8 years of integrated marketing experience with demonstrated hands-on expertise in both traditional media (TV, radio, outdoor) and digital media (Google Ads, Meta, programmatic, paid social)
Proven experience developing and managing integrated media plans across traditional and digital channels simultaneously — not one or the other
Experience managing or directing media buying, whether in-house or through agency/contractor relationships; ability to hold third parties accountable to strategy and performance
At least 2 years in a team management or senior lead capacity with experience directing creative, digital, and communications staff
Strong command of media math, post-buy analysis, and performance reporting across traditional and digital channels
Proficiency with Google Ads, Meta Ads Manager, Google Analytics (GA4), and familiarity with programmatic and OTA advertising platforms
Familiarity with traditional media vendor relationships including broadcast TV, radio, and outdoor in a regional market; Gulf Coast Alabama market knowledge a significant plus
Experience in tourism, theme parks, hospitality, entertainment, or destination marketing strongly preferred
Strong project management skills with ability to manage high-volume, multi-campaign workload across a multi-entity organization
Proficiency with project management tools (ClickUp, Asana, Monday.com, or similar)
Exceptional communication, presentation, and cross-functional leadership skills
Bachelor's degree in Marketing, Advertising, Communications, or related field; MBA or relevant advanced degree a plus

Interested applicants can apply directly to www.visitowa.com/employment.

To maintain document integrity and ensure optimal system processing, please submit your resume and supporting files in PDF format.

Education

Required

Bachelors or better in Marketing or related field

Behaviors

Required

Enthusiastic: Shows intense and eager enjoyment and interest

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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creative services manager jobs in daphne, al

Marketing Manager

Digital Marketing Mgr

Senior Product Manager – New Service Parts (NSP)

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