COMMUNICATIONS & AWARENESS COORDINATOR
CASA of the Heartland exists to advocate for child abuse and neglect victims by providing them with a trained volunteer who will speak on their behalf in court. Our mission is to give these vulnerable children a voice and help them find a safe, permanent, and loving home. CASA of the Heartland serves children across Hardin, LaRue, Meade, Breckinridge, Grayson, and Hart Counties. The Communications & Awareness Coordinator helps strengthen public understanding of CASA’s mission and impact throughout this service region.
Statement of Purpose:
The Communications & Awareness Coordinator is an integral part of the CASA of the Heartland staff whose duties involve planning and managing external communications, media relations, digital outreach, and mission-focused storytelling. The coordinator works closely with the Executive Director and other staff to develop timely, accurate, and compelling content; maintain a consistent organizational voice; coordinate projects with outside creative professionals and vendors; and help CASA engage volunteers, donors, community partners, and the public. The Communications & Awareness Coordinator reports directly to the Director of Development.
Communications & Awareness Coordinator Duties:
- Develop and maintain a monthly editorial calendar aligned with organizational priorities, events, volunteer recruitment, fundraising initiatives, and timely information related to CASA’s mission.
- Write, edit, schedule, and publish content for CASA of the Heartland’s social media platforms, website, email communications, print pieces, and other public-facing channels.
- Maintain a consistent organizational voice and ensure communications follow CASA of the Heartland’s brand standards, confidentiality requirements, and expectations for respectful, trauma-informed storytelling.
- Write and distribute press releases and media advisories highlighting key initiatives, events, milestones, partnerships, and mission impact.
- Distribute or localize relevant press materials provided by National CASA/GAL, Kentucky CASA Network, and other trusted partners.
- Build and maintain positive working relationships with local media contacts and coordinate interviews, supporting information, spokesperson preparation, and follow-up as needed.
- Share earned media coverage through CASA’s social media platforms and other appropriate communication channels.
- Create at least six brief volunteer, donor, staff, community-partner, or mission spotlights each year for use on social media and the website.
- Plan and oversee up to six mission-focused video projects each year, including project goals, scheduling, participants, logistics, approvals, and final delivery.
- Publish completed videos to CASA’s YouTube channel and website and adapt them for other communication channels when appropriate.
- Plan and oversee up to six professional photo shoots each year, including scheduling, shot lists, participants, permissions, approvals, and final delivery.
- Maintain an organized library of approved photographs, videos, logos, templates, and other communication assets.
- Coordinate the production of up to four radio advertisements each year.
- Coordinate quarterly paid digital outreach across Meta, Google, and YouTube, including content development, scheduling, audience selection, budget monitoring, and performance review.
- Provide monthly reports summarizing social media results, engagement trends, and recommended adjustments, as well as quarterly reports on paid digital outreach.
- Oversee the planning, content development, design coordination, review, and production of CASA of the Heartland’s annual report.
- Coordinate website hosting, routine content updates, maintenance, and backups with external technical providers as needed.
- Review website content regularly for accuracy, timeliness, accessibility, and consistency.
- Design or coordinate summer and winter mailer templates, major fundraiser invitations, the Friend of CASA logo, and other approved print or digital materials.
- Coordinate projects with photographers, videographers, graphic designers, printers, media outlets, digital specialists, and other vendors to ensure approved work is completed on time and within budget.
- Meet with the Executive Director at least biweekly to review priorities, upcoming initiatives, project status, communication needs, and performance results.
- Collaborate with staff to gather information, identify stories, coordinate promotions, and support program, recruitment, development, and community-awareness goals.
- Develop project timelines, track deliverables, manage approvals, and communicate proactively regarding progress, obstacles, deadlines, vendor estimates, and invoices.
- Obtain appropriate approval before publishing sensitive, high-profile, or mission-critical communications.
- Perform other duties as assigned.
Qualifications:
- Successful completion of a bachelor’s degree in Communications, Public Relations, Journalism, English, Advertising, Business, Nonprofit Management, or a related field, or an equivalent combination of education and relevant experience.
- Three or more years of experience in communications, public relations, content development, community engagement, nonprofit storytelling, or a related area is preferred.
- Exceptional written and verbal communication skills, including the ability to adapt content for different audiences and platforms.
- Demonstrated ability to organize projects, manage competing deadlines, and maintain close attention to detail.
- Experience creating content for social media, websites, print materials, press outreach, or other public-facing communications.
- Ability to communicate complex or sensitive information clearly, respectfully, and accurately.
- Strong interpersonal skills and the ability to collaborate effectively with staff, volunteers, donors, community partners, media representatives, and outside vendors.
- Sound judgment, discretion, and the ability to maintain confidentiality.
- Ability to work independently, anticipate needs and obstacles, respond promptly, and follow projects through completion.
- Proficiency with common content-development, social media scheduling, website, email, design, and reporting tools, with the ability to learn new platforms.
- Experience coordinating photographers, videographers, graphic designers, printers, media outlets, or other external vendors is preferred.
- Experience reviewing digital and social media performance data and using results to strengthen future outreach is preferred.
- Familiarity with nonprofit organizations, volunteer-based programs, fundraising communications, or mission-driven community engagement is preferred.
- Commitment to CASA of the Heartland’s mission and to communicating about children and families in a dignified, ethical, and trauma-informed manner.
Conditions of Employment:
- This is a part-time position requiring regular coordination with the Executive Director and other CASA staff.
- Flexible schedule including regular office hours and occasional evening or weekend work for events, photography, video production, or time-sensitive communications.
- Dependable personal transportation with a valid driver’s license and state-mandated insurance coverage.
- Occasional travel throughout the CASA of the Heartland service region.
- Some bending and lifting may be required when assisting with events or communication activities.
- Must be comfortable attending events and, when appropriate, being featured in video or social media content related to CASA of the Heartland’s mission.
- Ability to maintain confidential information and records.
- Ability to meet all background check requirements and maintain required records in accordance with CASA standards.
CASA of the Heartland is an Equal Opportunity Employer.
To learn more, visit casaheartland.org.
Pay: $17,500.00 - $27,500.00 per year
Benefits:
- Flexible schedule
- Professional development assistance
Application Question(s):
- Are you willing to submit to a background check?
- Is there anything that may appear on your background check results?
- Is there anything that would prevent you from working with children?
Education:
Experience:
- Communications: 2 years (Required)
Willingness to travel:
Work Location: Hybrid remote in Elizabethtown, KY 42701
