Franchise Training & Launch Coach
About Big Frog
Big Frog Custom T-Shirts & More is a growing franchise system specializing in custom apparel, branded merchandise, and personalized service. Our independently owned stores help businesses, schools, nonprofits, events, teams, and local organizations bring their brands to life through custom decorated products.
At Big Frog Franchise Group, our support center team provides the training, systems, operational guidance, vendor support, marketing tools, and technology support our store owners need to successfully launch and grow their local businesses.
As Big Frog continues to grow, we are looking for a highly organized, people-focused, operationally minded coach and trainer to help new, transferring, and resale store owners start strong.
Position Summary
The Franchise Launch Coach works closely with new franchisees, as they prepare to launch, take over or relaunch a Big Frog franchise location.
This role focuses on preparing the franchisee as they move towards store opening readiness, including guiding the franchisee through the Big Frog store opening playbook, training and development, and onsite support. This further leads to ensuring operational execution, reinforcing the foundational Big Frog concepts, developing repeatable business habits & post launch revenue & team development ramp up.
This role is designed to create continuity for new owners. The Franchise Launch Coach works with owners before launch to understand their personalities, strengths, weaknesses, confidence level, and support needs. That knowledge is then carried into onsite training and early post-opening coaching so support can be tailored to each owner and team.
The ideal candidate is a strong communicator, practical coach, hands-on trainer, organized follow-up person, and natural teacher who can help owners turn training, systems, and expectations into real-world execution.
Key Responsibilities
Owner Readiness & Launch Preparation
- Support new franchise owners, transfer owners, and resale owners as they prepare to open, take over, or relaunch a Big Frog store.
- Help owners understand launch expectations, training requirements, operational standards, and key milestones.
- Meet regularly with owners during the launch preparation period to assess readiness, confidence, and progress.
- Learn each owner’s communication style, experience level, strengths, weaknesses, and areas where additional reinforcement may be needed.
- Coordinate with Big Frog’s pre-opening team to stay informed on store timeline, equipment status, buildout progress, and opening or transition date expectations.
- Identify owner-side readiness gaps before opening or transfer.
- Escalate concerns when an owner or team may not be prepared to operate successfully.
- Help ensure the owner understands the responsibilities of operating a Big Frog store before launch.
Onsite Training & Field Support
- Conduct onsite training for new, transfer, and resale store owners and their teams.
- Reinforce Big Frog University training in the real store environment.
- Tailor onsite training based on the owner’s personality, experience level, strengths, and areas of concern identified during the pre-launch coaching process.
- Help owners and team members apply operational standards, customer service expectations, production workflow, order intake, CoreBridge/POS usage, quote follow-up, and daily store routines.
- Train owners and team members on practical store execution, not just completion of a checklist.
- Identify gaps in owner or team readiness while onsite and create follow-up action items.
- Provide feedback to Operations, Learning & Development, and the assigned Business Coach after onsite training is completed.
- Help ensure onsite training builds actual operating capability and confidence.
Training Reinforcement
- Help owners apply what they learn through Big Frog University, Centers of Excellence, onsite training, and other training resources.
- Reinforce key operational practices, customer service expectations, production workflow, order intake, CoreBridge/POS usage, follow-up habits, and daily store routines.
- Partner with the Learning & Development team to identify areas where owners need additional support.
- Help ensure training translates into real operating habits and not just classroom knowledge.
- Provide practical support and encouragement as new owners begin applying what they have learned.
First 90–180 Day Ramp-Up
- Support owners during the critical first months after opening, transfer, or relaunch.
- Help owners establish strong weekly business rhythms, including sales activity, customer follow-up, local outreach, KPI review, team accountability, and daily operational discipline.
- Monitor early indicators such as sales activity, order flow, customer count, quote follow-up, pricing habits, local marketing activity, and overall store readiness.
- Help owners prioritize the most important actions during the launch period.
- Reinforce Big Frog’s expectations for customer experience, store operations, brand standards, and use of required systems.
- Coordinate the handoff to the assigned Business Coach once the store is ready for ongoing coaching.
Transfer & Resale Support (Do we want this coach to handle transfers, too?)
- Support owners taking over existing Big Frog stores.
- Help transfer owners understand current store operations, team dynamics, customer expectations, systems, and immediate priorities.
- Assist with transition planning so the new owner can step into the business with clarity and structure.
- Identify operational, staffing, training, customer, or systems concerns that may need attention during the transition period.
- Coordinate with Operations, Finance, Training, Marketing, and Technology as needed to support a successful ownership transition.
Cross-Functional Coordination
- Work closely with team members responsible for pre-opening logistics, equipment, training, operations, coaching, vendor support, marketing, technology, and finance.
- Work closely with pre-opening coordinator on each launch or transfer timeline without directly managing construction, lease, fixture, or equipment logistics.
- Keep internal team members informed about owner readiness, concerns, support needs, and launch progress.
- Document owner progress, open issues, action items, and follow-up needs.
- Help create a smooth handoff from franchise development to launch support to ongoing business coaching.
- Escalate significant risks to the VP of Operations when a new or transferring owner may need additional support.
What This Role Does Not Own
To keep responsibilities clear, this role does not directly manage:
- Lease negotiations
- Construction or buildout
- Fixture delivery
- Equipment purchasing or delivery
- Printer installation
- Startup inventory logistics
- Real estate coordination
- Franchise sales or candidate recruitment
The Franchise Launch Coach stays informed on these areas and coordinates with the team members who own them, but the primary focus of this role is owner readiness, onsite training, and operational launch success.
Who You Are
You may be a great fit for this role if you are:
- Highly organized and strong at follow-through.
- A natural coach who can teach, encourage, and hold people accountable.
- Comfortable training owners and frontline team members in person.
- Comfortable working with business owners who may be excited, overwhelmed, inexperienced, or adjusting to a major transition.
- Practical, patient, and able to explain processes clearly.
- Confident enough to challenge owners when they are falling behind or not meeting expectations.
- Positive and steady during stressful launch periods.
- Detail-oriented without losing sight of the bigger picture.
- Comfortable working across multiple departments and personalities.
- Able to create structure when many moving pieces are happening at once.
- Willing to travel and provide hands-on support when needed.
- Energized by helping entrepreneurs and small business owners succeed.
Qualifications
- 3+ years of experience in franchise operations, business coaching, retail operations, store launches, training, small business ownership, multi-location support, or a related field.
- Experience conducting in-person training, field training, store training, or operational onboarding.
- Strong understanding of small business operations.
- Experience supporting new business openings, ownership transitions, retail launches, franchise locations, or operational onboarding preferred.
- Ability to coach business owners and frontline team members.
- Strong communication, organization, and follow-up skills.
- Comfortable using business systems, checklists, project trackers, POS systems, reporting tools, and video meetings.
- Ability to manage multiple launch timelines and owner relationships at once.
- Experience with custom apparel, print production, promotional products, retail, franchising, local business marketing, or small business operations is a plus.
- Prior business ownership or franchise experience is a plus.
Preferred Skills
- Experience helping business owners move from training into daily execution.
- Experience with franchise openings, transfers, resales, or multi-unit operations.
- Comfort reviewing basic business performance indicators.
- Ability to reinforce sales activity, customer follow-up, and grassroots marketing habits.
- Ability to document action items and hold owners accountable.
- Familiarity with POS systems, production workflows, or customer order processes.
- Strong emotional intelligence and the ability to build trust quickly.
- Ability to adapt training style based on the owner’s personality, experience, and learning needs.
Travel
This position requires regular travel for onsite training, store launches, transfer support, field visits, and other operational needs.
Expected travel is approximately 25%–50%, depending on the number of new store openings, transfers, resales, and relaunch support needs at any given time. Travel may include multi-day trips and occasional back-to-back launch or training weeks during periods of higher franchise growth.
Why This Role Matters
Opening or taking over a business is exciting, but it can also be overwhelming. Big Frog provides training, systems, and support, but new owners still need help turning all of that information into daily action.
The Franchise Launch Coach helps owners move from “ready to open” to “ready to operate successfully.”
This role is critical to helping new and transferring owners start with confidence, structure, accountability, and a clear path toward growth.
Benefits
Benefits may include:
- Paid time off
- Paid holidays
- Health Insurance for Employee
- 401K with Matching
- Professional development opportunities
- Opportunity to support entrepreneurs and small business owners across a growing franchise system
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: In person
