ABOUT ADAMAX
Adamax is a dynamic, fast-growing consumer products company selling across major retail, ecommerce, and marketplace channels including Amazon, Home Depot, and other national retailers. We develop and market products across home improvement, hardware, lighting, safety, household, and automotive categories. Our portfolio spans both B2C and B2B channels, creating opportunities to build brands through product marketing, retail activation, ecommerce growth, and omnichannel commercialization To support our growth, we are building a more integrated commercialization engine that connects product strategy, marketing, creative, retail execution, and performance optimization into one scalable operating system. We are looking for our first Product Marketing & Commercialization Manager to lead product marketing, commercialization, launch management, and retail activation across our portfolio of consumer products and challenger brands.
THE OPPORTUNITY
The Product Marketing & Commercialization Manager serves as the central leader for product launches, go-to-market strategy, commercialization planning, retail marketing execution, and cross functional program management. This role helps Adamax bring products to market faster, improve launch readiness, optimize channel performance, and scale growth across Amazon, Home Depot, DTC, and emerging commerce channels. You will be the connector working cross-functionally with Product, Creative, Ecommerce, Retail Ops, Ads/Analytics, and Leadership teams to drive commercialization from product brief through launch, reporting, optimization, and refresh cycles. This role is for someone who can't decide if they're more analytical or creative, and doesn't want to. You use data to set direction and creative work to execute it. You are equally at home in a performance dashboard and a campaign brief, and you know how to turn one into the other.
WHAT YOU WILL DO
Product Launch, GTM & Commercialization Management
- Lead end-to-end GTM implementation across product launches and refreshes, operating as the primary connector between Product, Brand Creative, Account/Content, Ads, and Operations - eliminating the silos that slow launches and stall optimization
- Own go-to-market (GTM) planning and commercialization strategy for new product launches, product refreshes, and seasonal retail programs
- Manage integrated team meetings to ensure all are aligned on business priorities and goals from initial brief through retail go-live and performance optimization
- Build and manage commercialization timelines, dependencies, and launch readiness
- Partner with Product teams to translate product roadmaps into launch plans, marketing initiatives, retail activation strategies, and commercialization programs
- Develop launch readiness frameworks, ensuring alignment across Product Marketing, Creative, Ecommerce, Retail Operations, Analytics, and Leadership
Marketing Strategy and Delivery
- Develop and own product marketing plans, launch briefs, creative briefs, channel marketing programs, and retail activation strategies across Amazon, Home Depot, DTC, social commerce, and emerging retail channels
- Ensure creative assets and campaigns support business goals and incorporate optimization and refresh plans for priority product categories
- Develop and plan for channel expansion supporting direct-to-consumer (DTC), social commerce, and creator campaigns
Business Performance & Optimization
- Lead campaign development to connect the product roadmap to commercialization planning, retail opportunities, and promo windows - establishing dates, product selection, investment levels, and creative requirements for launches and refreshes
- Create and manage campaign calendars to help prioritize product roadmaps, marketing assets, and marketing investments based on business goals
- Work with Account and Analytics teams to monitor marketplace health metrics; translate data into actionable content and advertising decisions
- Lead commercialization reviews to track ongoing revenue goals, channel performance, product investments and forward roadmap planning
WHAT YOU BRING
- 5-8 years experience in Product Marketing, Go-to-Market (GTM), Commercialization, Retail Marketing, Channel Marketing, Category Management, Brand Management, Program Management, or related functions within consumer products, CPG, ecommerce, retail, hardware, home improvement, or adjacent industries
- Experience working with creative, product, and performance marketing teams
- Highly organized with the ability to manage multiple launches simultaneously
- Working familiarity with Amazon Seller/Vendor Central, Home Depot supplier portals, and retail marketplace dynamics, you know how these platforms actually work
- Demonstrated experience owning cross-functional workflows, you have run launches, managed briefs, and coordinated across Product, Creative, and Ads teams
- Comfortable with performance data: you can read a ROAS report, interpret a retailer scorecard, and translate both into a content or budget decision
- Strong project management discipline, you use tools (Monday.com or equivalent) to track work, not just to report on it
- Excellent written and verbal communicator, you can run a meeting, write a crisp brief, and give direct feedback across seniority levels
- Experience with or strong curiosity about video production, influencer marketing, and social commerce (TikTok Shop, paid social)
- Able to be in our San Leandro, CA offices weekly, this role requires in-person presence to build relationships and run working sessions with the core team
Good to have:
- Experience with PIM tools (Airtable, Akeneo, Pattern, Plytix)
- Familiarity with Amazon Brand Analytics, brand audit tools, and GEO/ALEXA keyword strategy
- Background coordinating with offshore or distributed operations teams
- Experience building a new marketing function or operating model from scratch
Relevant backgrounds may include:
- Product Marketing Manager
- Senior Product Marketing Manager
- GTM Manager Product Launch Manager
- Commercialization Manager
- Retail Marketing Manager
- Channel Marketing Manager
- Category Manager
- Program Manager
- Ecommerce Marketing Manager
WHY ADAMAX
- You will build this function from the ground up with the ability to shape process, structure, and how the business scales
- Direct access to leadership and real decision-making authority from day one
- Gain exposure to product marketing, commercialization, retail activation, ecommerce growth, and omnichannel brand building across multiple consumer product categories
- Work across multiple brands, retail channels, and growth initiatives for a company that makes physical products people use daily
- Collaborative and entrepreneurial environment where execution matters
- Real opportunity to grow into a Director-level role as the commercialization function scales
Pay: $125,000.00 - $175,000.00 per year
Benefits:
- 401(k)
- 401(k) 4% Match
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have project management experience?
- This is a hybrid role, and you must be able to commute to the office in San Leandro weekly for in-office collaboration. Are you able to be in the San Leandro office?
Experience:
- Product marketing, GTM, Retail marketing, CPG, ecommerce: 7 years (Required)
- Amazon Seller/Vendor Central, THD supplier portals: 5 years (Required)
Work Location: Hybrid remote in San Leandro, CA 94577
