Social Media & Community Coordinator
Location: New Hampton, NY (In Office)
Reports To: Brand Marketing & Content Manager
Pay: $22.00-$24.00 per hour, based on experience, skills, and demonstrated talent
About the Role
This is not a "post a few pictures and call it a day" social media job.
We're looking for a creative, organized, and energetic Social Media & Community Coordinator to help grow consumer brands including OG Slime® and Wooly Willy® through engaging content, creator partnerships, and active community management.
While you'll spend much of your time supporting these brands, you'll also have opportunities to contribute across other brands in our portfolio, providing exposure to a variety of audiences, products, and marketing initiatives.
You'll help manage social media publishing, creator outreach, user-generated content (UGC), community engagement, and content organization across multiple platforms. You'll work independently within guidelines established by the Brand Marketing & Content Manager, with real ownership over how the day-to-day work gets done.
We're less interested in years of experience and more interested in attitude, creativity, initiative, and a willingness to learn. If you're excited about social media, creators, content, and consumer brands, this role offers an opportunity to build valuable skills and grow your marketing career.
This is a fast-paced role with plenty of variety. One day you may be editing TikTok content, the next coordinating with creators, organizing content assets, responding to community engagement, or helping launch a new campaign.
If you're looking for a role where you can learn, contribute, and grow, we'd love to meet you.
About the Brands
OG Slime®
A growing toy and sensory-play brand focused on creativity, fun, and engaging content experiences.
Wooly Willy®
An iconic toy brand enjoyed by generations and expanding its digital presence for a new generation of consumers.
You'll help shape how these brands engage with audiences across social media, creator partnerships, ecommerce, and community-building initiatives while occasionally supporting additional brands within our growing portfolio.
What You'll Do
Social Media Management
- Maintain approved content calendars across multiple platforms
- Schedule and publish content across Instagram, TikTok, Facebook, YouTube, Pinterest, and other approved channels
- Write or adapt captions, hashtags, thumbnails, tags, links, and platform-specific formatting
- Perform final quality checks before content goes live
- Monitor trends and identify relevant content opportunities
Community Management
- Monitor comments, direct messages, mentions, reviews, and tags
- Respond to routine inquiries in a timely and professional manner
- Escalate sensitive customer issues to management when appropriate
- Help foster active, positive, and engaging brand communities
Creator & Influencer Outreach
- Research creators, influencers, families, and micro-influencers using approved criteria
- Conduct outreach and follow-up communications
- Collect creator information, shipping details, content requirements, and signed releases
- Track deliverables, deadlines, permissions, and content submissions
- Assist with managing user-generated content programs
Content Creation & Asset Management
- Create and edit routine social media content using Canva, CapCut, Adobe Creative Suite, or similar tools
- Produce platform-ready social media assets including crops, captions, subtitles, thumbnails, and short-form content variations
- Organize and maintain content libraries and shared asset folders
- Follow brand guidelines while bringing creative ideas to the table
Reporting & Administrative Support
- Track basic performance metrics and engagement trends
- Prepare regular status updates and summaries
- Maintain organization of campaign trackers, creator databases, and content calendars
- Update ecommerce websites with approved media assets when needed
What Success Looks Like
During your first 6-12 months, you'll:
- Consistently maintain active and engaging social channels
- Build strong relationships with creators and influencers
- Help generate a reliable stream of user-generated content
- Improve organization of content and marketing assets
- Contribute fresh creative ideas that strengthen our brands
- Help increase engagement and community participation across platforms
Who Will Thrive Here
You may be a great fit if:
- You naturally notice trends, creators, and content ideas before others do
- You enjoy both creative work and detailed organizational tasks
- You take initiative rather than waiting to be told what to do next
- You enjoy learning new tools and marketing techniques
- You are comfortable switching between different brand voices, audiences, and product categories throughout the week
- You like working in a fast-paced environment where every day is different
- You are excited to learn how consumer brands grow
Qualifications
- 0-2 years of experience in social media, marketing, creator outreach, community management, or related fields
- Internships, freelance work, content creation projects, personal social media accounts, and creator experience are all considered relevant
- Strong written communication skills
- Comfortable using Canva, CapCut, Adobe Creative Suite, or similar creative tools
- Highly organized and able to manage multiple projects at once
- Familiarity with social media platforms including Instagram, TikTok, Facebook, YouTube, and Pinterest
- Interest in AI tools for content creation, research, or workflow efficiency is a plus
- Experience with ecommerce brands, influencer marketing, or short-form video content is a plus
Bonus Points
- You've grown your own social media account
- You've worked with influencers or creators
- You've created TikTok, Reels, or YouTube Shorts content
- You've built a social media audience, creator page, or content channel and can show examples of your work
- You have a portfolio, content examples, or creative projects you're proud of
- You have experience with consumer products, retail, toys, or family-oriented brands
Benefits
- Flex PTO
- 401(k)
- Professional Growth Opportunities
- Hands-On Experience Working Across a Diverse Portfolio of Consumer Brands
To Apply
Along with your resume, please include links to any relevant social media accounts, portfolios, creative projects, TikTok channels, Instagram accounts, freelance work, or content examples you'd like us to review.
Pay: $22.00 - $24.00 per hour
Benefits:
Work Location: In person
