Do you want to be a part of our Brand & External Communications team?
Are you looking for a new challenge?
As a Production Solutions, Marketing Communications Advisor, you will shape and activate the brand, communications, and marketing engine that drives growth for OFSE’s priority products and solutions. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance OFSE’s positioning, and strengthen commercial readiness. You will translate complex OFSE technologies into compelling value propositions and partner with COE and regional teams to deliver high‑impact integrated campaigns that elevate OFSE’s external profile and commercial impact.
Strategy
- Partnering with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities
- Providing strategic counsel on customer‑ and audience‑led best practices to evolve marketing and communications activities
- Supporting campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams
Product Marketing & Demand Generation
- Translating segment growth priorities into integrated multi‑channel campaigns (ABM, nurture, paid media, digital, webinars/events)
- Leading go‑to‑market planning for product and solution launches in partnership with COE teams
- Developing differentiated value propositions, messaging frameworks, and competitive narratives
- Building buyer personas and end‑to‑end buyer journeys with product management and technology teams
- Developing campaign briefs and orchestrating delivery with BMEC COE and regional teams
- Ensuring alignment between campaign messaging, PL priorities, and enterprise narrative
- Partnering with COE on testing, optimization, and data‑led improvements
External Communications & PR
- Defining, maintaining, and activating the OFSE external narrative aligned with enterprise brand strategy
- Supporting PR COE with insights and content for media, trade outlets, and industry influencers
- Developing proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts)
- Supporting case studies, customer references, thought leadership, and signature OFSE stories
• Supporting segment‑specific issues/crisis communications • Shaping executive visibility for segment leaders with COE
Metrics, Performance & Insights
- Establishing KPIs for campaigns, content, and communications (MQL SQL, SOV, sentiment, engagement)
- Leveraging COE dashboards to track ROI, attribution, and pipeline impact
- Analyzing content performance, launch effectiveness, message recall, and enablement adoption
- Providing insights to refine value propositions, GTM plans, and communication strategies
Brand & Content Governance
- Ensuring consistency of brand, tone, and messaging across all content and campaigns
- Partnering with COE content, marketing, and creative teams to manage editorial calendars and content quality
- Maintaining governance processes for asset creation, creative reviews, and content prioritization
To be successful in this role you will:
- Hold a Bachelor’s degree in marketing, business, or a related field
- Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment
• Have knowledge of oil & gas upstream markets, technologies, and drivers (preferred) • Understand B2B value chains and client drivers
- Demonstrate experience managing marketing projects, marketing technology systems, and analytics
- Bring strong storytelling and communication skills
- Be able to coordinate multiple projects and manage multiple stakeholders
- Show flexibility, willingness to learn, and the ability to drive alignment across teams
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone.
- This role is in general hours (8AM – 5PM)
Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
- Contemporary work-life balance policies and wellbeing activities
- Comprehensive private medical care options
- Safety net of life insurance and disability programs
- Tailored financial programs
- Additional elected or voluntary benefits
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Advisor - Comm Business Partner
About Us:
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.
Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
