SCOPE AND RESPONSIBILITIES:
The Regional Sales and Marketing Director will oversee sales and marketing for the Missouri region. This entails plans for census development based on the needs and strengths of each center including niche development and hospital partnerships. A global and strategic thinker, this person will indirectly manage Center managers. Demonstrates Competency in the Following Areas:
- Develops and implements comprehensive marketing plans and programs for the regions long and short term goals.
- Researches, monitors, and analyzes financial, technological, and demographic factors to capitalize on market opportunities.
- Oversees the advertising and promoting of the marketing plan/programs.
- Develops and implements the annual marketing plan for the region.
- Develops marketing plans for assigned programs, which includes market analysis and financial feasibility studies.
- Assists the various departments of the facility with the new business and marketing plans.
- Continuously monitors the effectiveness of new and existing marketing plans.
- Represents the facility with business leaders, physicians, the community and the media.
- Demonstrates excellent interpersonal skills within the facility and with the public.
- Serves as a liaison between outside promotion agencies.
- Consults other departments, as appropriate, to collaborate in regards to marketing and business plans.
- Demonstrates the ability to be flexible, organized and function under stressful conditions.
- Supports and maintains a culture of safety and quality.
Specific Responsibilities:
- Drive Census (Occupancy) and more specifically “skilled census” at a high level.
- Enhance already relationships between new and existing customers.
- Build new long-term customer relationships using your vast network.
- Provide accurate and timely territory plans and pipeline forecast.
Professional Requirements:
- Complete annual education requirements.
- Meets regulatory requirements.
- Completes work within designated time.
- Attends committee, CQI and management meetings, as appropriate.
- Effectively and consistently communicates administrative directives to staff and encourages interactive departmental meetings and discussions.
- Actively participates in performance improvement and continuous quality improvement (CQI) activities.
- Represents the organization in a positive and professional manner in the community.
- Complies with all organizational policies regarding ethical business practices.
- Communicates the mission, ethics, and goals of the facility, as well as the focus statement of the department.
- Performs other duties as assigned.
Experience & Skills Required:
- A minimum of four years of direct sales experience and three years of successful sales management.
- Strong sales and marketing experience and a deep understanding of healthcare market and changes that are coming.
- Proven sales and marketing leader that leads by example and embraces change.
- Track record of building and motivation successful sales teams, growing sales year over year, and world-class customer retention.
- Manage at a strategic level the online component of sales/marketing including website development and online advertising.
- Ability and desire to travel through state territory.
Education:
- Bachelor’s degree, Master’s or doctorate preferred or equivalent combination of Sales and Marketing.
EEO Statement:
Our facility provides equal employment opportunities. We are committed to complying with all state, federal, and local laws that prohibit discrimination in employment, including recruitment, hiring, placement, promotion, transfers, compensation, benefits, training, programs, reductions in workforce, termination, and recall. Our facility strives to provide equal opportunity for employment to all individuals who are properly qualified and able to perform the duties of their employment, without regard to employees’ legally-protected characteristics (“protected class”) including: age, sex, race, color, creed, religion, national origin, ancestry, citizenship, marital status, pregnancy, medical condition, physical or mental disability, sexual orientation, gender identity, sex stereotyping, or genetic information.
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