In a Nutshell
Valve+Meter Performance Marketing is looking for a sharp, curious, and versatile Copywriter/Content Specialist to craft high-impact content that helps our clients win in competitive markets. In this role, you won’t just be writing words—you’ll be building narratives, clarifying complex ideas, and fueling demand generation for industrial, technical, and professional services brands.
You’ll translate technical jargon into compelling stories, connect business value to audience needs, and balance creativity with performance-driven strategy. Whether it’s a white paper, blog, case study, or web copy, your work will drive leads, engagement, and measurable results.
Why this Role Is Important
At Valve+Meter, we believe content plays a pivotal role in driving measurable business outcomes. In this role, you’ll develop work that educates, influences, and inspires action across the marketing funnel, helping our clients stand out and grow in competitive B2B markets. Every piece you create will contribute directly to generating leads, nurturing prospects, and strengthening customer relationships.
You’ll collaborate closely with SEO strategists, account managers, and our creative team to develop content that aligns with search strategy, supports sales objectives, and connects seamlessly with broader marketing initiatives. Acting as the bridge between client insights and audience engagement, you’ll transform complex technical concepts into clear, persuasive narratives tailored to decision-makers.
Beyond writing, you’ll play an essential part in shaping messaging strategies, contributing to editorial planning, and creating foundational content that fuels long-term marketing systems. Whether crafting an in-depth white paper or refining web copy for SEO, your work will help turn marketing efforts into a reliable engine for revenue.
This is a role for someone who thrives at the intersection of creativity, strategy, and performance. You’ll have opportunities to collaborate across disciplines, explore new ideas, and see the tangible impact of your work reflected in client results. Here, content isn’t filler—it’s a catalyst for growth, and your expertise will help guide it.
About the Role - Key Responsibilities
In this marketing copywriter and content strategist role, you’ll be responsible for creating and managing a variety of B2B content formats that support SEO, lead generation, and brand positioning. On any given day, you might be asked to:
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Write and edit a range of B2B content formats, including blogs, white papers, case studies, website copy, landing pages, email campaigns, and thought leadership articles
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Transform complex technical or industry-specific information into clear, compelling, audience-focused messaging
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Collaborate with SEO strategists to optimize content for organic search while maintaining brand voice and clarity.
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Develop and maintain clients’ content brand guidelines or optimize existing guidelines.
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Conduct client interviews and brand/industry research to support the development of client style guides and a Brandscript within the StoryBrand framework.
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Develop and maintain editorial calendars in partnership with account and strategy teams
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Support content audits and gap analyses to identify opportunities for content improvement or expansion
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Conduct research (internal and external) to inform content topics, competitive positioning, and audience needs
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Participate in client-facing calls to gather insights, clarify messaging needs, and align on content direction
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Assist in shaping content strategies and messaging frameworks for client campaigns
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Ensure content quality, consistency, and compliance with client brand guidelines
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Perform efficient, high-level internal quality checks of other copywriters’ work as a final step in the content creation process.
What You’ll Work With
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Google G Suite (Docs, Sheets, Slides)
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SEMRush or similar SEO tools
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WordPress or similar CMS
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Wrike (Project Management + Time Tracking)
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SurferSEO
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LLM’s such as Chat GPT, Claude, and Gemini
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Grammarly or similar editing tools
What We’re Looking For
We’re not just hiring a writer—we’re hiring a growth-minded communicator, content marketing strategist, and creative problem-solver who brings ideas to life and thrives in complexity.
Growth-Oriented & Coachable
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Eager to learn technical topics and new industries
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Embraces feedback and continuous improvement
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Proactively seeks better ways to tell a story
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Comfortable working through ambiguity and uncertainty while staying action-oriented
Creative & Strategic
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Can write for both engagement and conversion
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Balances creativity with business objectives
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Thinks beyond the headline to the audience journey
Organized & Adaptable
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Manages multiple deadlines and projects with ease
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Uses tools and systems to prioritize work
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Adjusts tone and style for different audiences and formats
Collaborative & Client-Facing
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Communicates clearly with internal and external stakeholders
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Participates in brainstorming, strategy, and review sessions
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Builds trust with clients through reliability and insight
Your Experience & Skills
Required:
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3–5 years of experience writing B2B marketing content, preferably in an agency or performance-driven environment
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Portfolio showcasing long-form and short-form B2B writing (blogs, white papers, case studies, etc.)
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Strong research, interviewing, and storytelling skills
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Understanding of SEO writing principles
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Excellent written and verbal communication skills
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Bachelor’s degree in marketing, journalism, communications, or related field—or equivalent experience
Preferred:
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Hands-on familiarity with StoryBrand
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Experience writing for home services, manufacturing, technical, and/ or industrial sectors
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Familiarity with buyer’s journey, content mapping, and lead generation strategies
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Experience collaborating with design, SEO, and paid media teams
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Working knowledge of CMS platforms (WordPress, HubSpot) and content reporting tools
About Valve+Meter Performance Marketing
Valve+Meter is a performance marketing agency built on a simple but powerful idea: marketing should be accountable, measurable, and aligned with what truly drives growth. We don’t believe in vanity metrics or disconnected tactics. We believe in “math before marketing”—every dollar spent must tie back to real, repeatable results.
Our name reflects our purpose. Like a valve regulates flow and a meter measures outcomes, we help clients manage the pace and cost of acquiring new customers. Our process integrates strategy, research, execution, and ongoing analysis to build marketing systems that work—and keep working. We’re looking for team members who thrive on accountability, curiosity, and results.
At Valve+Meter, you won’t just execute tasks—you’ll solve meaningful problems. You’ll collaborate with a multidisciplinary team that approaches every challenge with rigor, creativity, and a relentless focus on impact. We partner with growth-minded organizations across industries, helping them turn marketing from an expense into a scalable, sustainable engine for revenue. Every project starts by asking smart questions, digging into the data, and crafting strategies that are as practical as they are ambitious. And because we believe in continuous improvement, you’ll have opportunities to test ideas, learn from real outcomes, and help refine the way we deliver value every day.
What Valve+Meter Offers
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Competitive base salary
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Excellent medical, dental, vision benefits
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401(k) match + company-paid life insurance
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Unlimited PTO
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Fast-paced, growth-focused environment
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Casual dress code + pet-friendly office
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Hybrid or remote flexibility
Core Values
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Think: Focus. Find a way forward.
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Love: Act in the long-term best interest of another.
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Serve: Meet expectations. Go the extra mile.
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Transform: Create dramatic change. Be irreplaceable.
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Be Just: Be fair and transparent. Do no harm.
