Social Media & Performance Marketing Manager
We are looking for a hands-on Social Media & Performance Marketing Manager who can turn creative ideas, paid campaigns, and audience insights into measurable results.
This role sits at the intersection of content creator, paid media manager, marketing strategist, and performance analyst. You will personally shoot and edit videos, publish content, run advertising campaigns, manage budgets, monitor performance, and explain what the data means.
Everything we market has a business objective. That may be selling movie tickets, generating leasing leads, attracting event rentals, increasing donations, filling community programs, recruiting flea market vendors, driving shoppers to a property, or strengthening our corporate reputation.
If you love creating content but do not want to work with budgets and data, this is not the right role. If you enjoy analytics but expect someone else to shoot the video, write the copy, or publish the campaign, this is also not the right role.
We need someone who can do both.
The Opportunity
You will lead performance marketing across a diverse portfolio of businesses and community-focused organizations, including:
- A corporate brand focused on attracting employees, partners, investors, and business opportunities through LinkedIn and other professional platforms
- Commercial real estate and future multifamily projects requiring sales-focused listings, lead generation, leasing campaigns, and property storytelling
- A community center focused on program participation, community awareness, fundraising, donations, partnerships, and selective event rentals
- A multicultural flea market that must attract shoppers from many nationalities while also recruiting and retaining local vendors
- Alamo Drafthouse Cinema, where marketing supports movie ticket sales, private events, food and beverage revenue, and the distinctive personality of our theater, bar, and lounge
Each brand has a different audience, voice, and revenue model. You must be able to move between them without making every campaign look or sound the same.
What You Will OwnContent Creation and Social Media
- Develop social media strategies tailored to each brand and audience
- Personally capture photo and video content at properties, businesses, programs, and live events
- Create and edit reels, short-form videos, stories, and other digital content
- Give direction to our graphic designer on static graphic needs
- Write engaging, brand-appropriate copy and calls to action
- Build and manage content calendars across multiple brands
- Publish content consistently and respond to real-time opportunities
- Support occasional evening and weekend events when live content is needed
Paid Media and Campaign Management
- Independently build, launch, and optimize campaigns in Meta Ads Manager and Google Ads
- Develop campaign budgets based on objectives, audiences, and expected returns
- Manage geo-targeting, retargeting, lookalike audiences, and audience segmentation
- Monitor campaigns closely and reallocate spending when performance is weak
- Test creative, messaging, audiences, placements, and offers
- Connect paid campaigns to meaningful outcomes, not simply impressions or engagement
Analytics, ROI, and Reporting
- Create and maintain clear marketing dashboards
- Track metrics such as ROAS, CPA, cost per lead, CTR, conversions, engagement, reach, list growth, ticket sales, leasing inquiries, event leads, donations, and program registrations
- Identify what is working, what is not working, and what should change
- Make data-driven recommendations about budgets, audiences, platforms, and creative
- Present concise performance updates and actionable insights to leadership
- Establish tracking systems that connect marketing activity to revenue whenever possible
Email Marketing and CRM
- Support email marketing, audience segmentation, automations, and campaign development
- Help grow and strengthen contact lists across multiple brands
- Use CRM and email performance data to improve engagement and conversions
- Coordinate messaging across social media, paid campaigns, email, and on-site activations
Who Will Thrive Here
You may be the right person if you:
- Have independently managed Meta and Google advertising without relying on an agency
- Can show examples of videos you personally shot, edited, and published
- Understand how to create attractive content quickly without sacrificing quality
- Have managed marketing for multiple brands, locations, or audiences at the same time
- Know how to translate business goals into campaigns and campaigns into measurable results
- Understand paid media budgets, ROAS, CPA, conversion tracking, and budget optimization
- Can build a useful dashboard and explain performance clearly to non-marketers
- Are comfortable switching between corporate, real estate, nonprofit, retail, entertainment, hospitality, and event-focused marketing
- Can organize competing priorities and keep multiple content calendars moving
- Bring ideas, identify opportunities, and begin executing without waiting for step-by-step direction
- Are resourceful, resilient, and comfortable in a fast-moving entrepreneurial environment
- Can accept feedback, adjust quickly, and remain accountable for results
Required Experience and Skills
- Demonstrated experience in performance marketing, digital marketing, or a closely related role
- Hands-on experience with Meta Ads Manager and Google Ads
- Experience managing and optimizing paid media budgets
- Proficiency in short-form video production and editing
- Ability to create polished static graphics and social media assets
- Experience with tools such as Adobe Creative Cloud, Canva, CapCut, or comparable platforms
- Strong working knowledge of social media platforms, audience targeting, content strategy, and campaign optimization
- Experience with marketing analytics, dashboards, conversion tracking, and performance reporting
- Experience with email marketing and CRM platforms
- Strong writing, communication, organization, and project-management skills
- A portfolio or work samples showing content and campaigns you personally created
Experience in hospitality, real estate, nonprofit marketing, entertainment, events, or multicultural community outreach is strongly preferred.
Position Details
- Full-time
- On-site in Indianapolis
- Some evening and weekend availability is required for events, activations, and live content
How to Apply
Please submit your resume and a portfolio or links showing relevant work. Your examples should identify what you personally created and should include short-form video, social media content, and performance campaigns whenever possible.
We are especially interested in seeing work that produced measurable results. Be prepared to discuss the campaign objective, your personal role, the budget, the platforms used, the results achieved, and what you changed based on the data.
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Have you personally managed paid campaigns in both Meta Ads Manager and Google Ads without relying on an outside agency?
- Are you comfortable personally shooting and editing short-form video, creating static graphics, writing captions, and publishing social media content? Explain the equipment and software used.
- Tell us about one marketing campaign you personally managed from concept through completion. What did you create, what platforms did you use, what was the budget, and what measurable result did the campaign produce?
- Imagine you are simultaneously promoting movie tickets, commercial space, community programs, and flea market vendors. How would you organize the work and ensure that each brand maintains its own audience, voice, priorities, and performance goals?
- A paid campaign is receiving strong engagement but producing very few sales or qualified leads. What would you review first, and how would you decide what to change?
Location:
- Indianapolis, IN 46254 (Preferred)
Ability to Commute:
- Indianapolis, IN 46254 (Preferred)
Work Location: In person
