Team Name:
Marketing
Associate Director, Brand and Creative Marketing (Art) - Warcraft | Irvine, CA
R026591
Your Mission
As a senior creative leader within the Warcraft Brand Marketing & Creative Team, your mission is to define and elevate the visual expression of World of Warcraft through a powerful foundation in art, design, and brand storytelling.
We are looking for a creative visionary with a strong art background who can lead the development of inspiring, cohesive external marketing campaigns that reflect WoW’s product and brand essence while clearly articulating brand objectives through high‑quality visual content. You will be dedicated to crafting narratives that inspire and resonate with players around the world, creating campaigns that capture hearts and minds across every market.
Through close partnership with product marketing, internal creative resources and third party agencies, you will translate strategy into iconic visual storytelling that reinforces Warcraft’s relevance and re‑establishes its place in the cultural zeitgeist. Success in this role is measured by the emotional impact, creative excellence, and global consistency of Warcraft’s marketing presence.
What you bring to the table:
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
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Creative Direction: Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.
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Cultural Relevance: Focus on bringing the brand back to the forefront of cultural relevance, ensuring that campaigns resonate with the cultural zeitgeist.
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Brand Consistency: Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.
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Global Campaign Consistency: Ensure that global campaigns are executed consistently across all territories, collaborating with Product Marketing to support local adaptations while maintaining the core brand message.
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Provide high level guidance, iterative review and approval of Warcraft related materials in all franchise extensions
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Conceptualize and design for online ad campaigns while adhering to the visual quality of the brand
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Solve complex visual problems and turn them into beautifully clear designed solutions that reinforce the brand
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Build strong relationships with support cross-functional partners, identify key creative leaders for partnership, and further shared creative values and goals
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Manage multiple projects from start to finish while keeping multiple stakeholders both in and out of the organization appropriately informed and engaged
Minimum Requirements
Experience
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12+ years of experience in art leadership as an Art Director, Designer, or Illustrator either in-house or at a creative agency
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5+ years of experience in brand marketing
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3+ years of demonstrated people management experience
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Bachelor's Degree in Art, Design, Marketing, related field or equivalent work experience
Knowledge & Skills
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Demonstrated successes collaborating with across departments and with external agencies
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Detailed project management skills and ability to maintain strategic view of all work
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Previous experience successfully managing creative people including designers and artists
Key Attributes
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Thinks broadly about communication challenges while helping to focus the thinking of others around clear objectives
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Has a sincere passion for branding, advertising and storytelling as well as games, comics, movies and media
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Exceptional verbal, written, and interpersonal communications skills for working with internal and external teams
Extra Points
Experience
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Creative Director experience
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Strong layout and design skills
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Broadcast media art direction experience
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Consumer product design and packaging design experience
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Illustration abilities
Knowledge and Skills
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Strong layout and design skills
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Illustration abilities
Key Attributes
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Passion for gaming and understanding of current industry trends
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Excellent analytical, verbal, and written skills
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Excellent interpersonal and relationship management skills
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Results-oriented, self-motivated
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Extremely organized and detail-oriented
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Comfortable working in a fast-paced environment
Application Materials
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Cover Letter is required.
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Portfolio demonstrating relevant artistic skills required
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Only online artwork submissions will be accepted (e.g. website, blog or online album).
Your Platform
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
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Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
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401(k) with Company match, tuition reimbursement, charitable donation matching;
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Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
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Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
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If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $126,800.00 - $234,580.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
