About Us
MCI is a 46-year-old industry leader in the design, manufacture, and assembly of electrical controls, electrical enclosures, irrigation pumps and controls, municipal and commercial pump stations, water purification systems and design-to-order metal fabrications. We serve a variety of industries with standard and custom products including water pumping, oil production-drill and refining controls, wastewater treatment, conveying, baggage conveying, handling, and more!
Job Summary
We are seeking a skilled and driven Marketing Content Specialist to join our growing Marketing & Communications team. This role is ideal for a versatile content creator with a strong background in email marketing, copywriting, and multi-channel content strategy. The successful candidate will develop compelling content that supports demand generation, brand awareness, and customer engagement across the MCI family of brands. You will own the email marketing function while also contributing to web, social, and campaign content initiatives..
Compensation
Starting at $65,000 annual
This role is copywriting focused. A portfolio must be submitted for this position.
Responsibilities
Email Marketing & Automation
- Plan, write, and execute email marketing campaigns across all MCI business divisions, including promotional, nurture, and lifecycle sequences
- Manage email lists, segmentation, and audience targeting within the marketing automation platform
- Monitor campaign performance metrics (open rates, CTR, conversions) and deliver actionable insights and recommendations
- Optimize campaigns through A/B testing of subject lines, CTAs, and content formats
- Ensure email deliverability, CAN-SPAM compliance, and brand consistency across all communications
Content Strategy & Creation
- Develop engaging written content across formats, including blog posts, case studies, whitepapers, product descriptions, and landing pages
- Create and manage a content calendar aligned with campaign goals, upcoming product launches, and industry events
- Adapt content tone and messaging for multiple audiences, including engineers, procurement professionals, and facility managers
- Collaborate with subject matter experts across MCI divisions to produce technically accurate and compelling content
- Support long-form content development for trade publications and partner co-marketing
Analytics & Reporting
- Track and report on content performance across email, web, and social channels
- Use data to identify high-performing content types and recommend improvements
- Support CRM data hygiene and contact list management derived from website form submissions
Required Qualifications
Education & Experience
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 3–5 years of professional marketing content experience, with a demonstrated focus on email marketing
- Portfolio of work showcasing email campaigns, written content, and measurable results
Technical Skills
- Hands-on experience with email marketing and CRM platforms (Creatio, HubSpot, Mailchimp, or equivalent)
- Strong copywriting and editing skills across technical and B2B subject matter
- Familiarity with CMS platforms and basic HTML for email formatting
- Working knowledge of SEO best practices and how they apply to content strategy
- Proficiency in Microsoft Office Suite and collaboration tools
Core Competencies
- Exceptional written communication skills with strong attention to brand voice and accuracy
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Collaborative mindset with the ability to translate complex technical topics into accessible content
- Self-starter with close attention to detail and follow-through
- Analytical approach to content performance with a drive for continuous improvement
Preferred Qualifications
- Experience in B2B, industrial, or manufacturing marketing environments
- Familiarity with marketing automation workflows and lead nurture strategy
- Experience writing for technical audiences such as engineers or operations professionals
- Knowledge of Google Analytics and email performance reporting tools
- Graphic design competency in Canva or Adobe Creative Suite is a plus
Benefits
- Medical, Dental, and Vision coverage (including a free HSA plan option!)
- Quarterly performance bonus
- PTO, Paid Holidays, Paid Bereavement, and Paid Jury Duty
- 401k with matching
- Employer-paid life insurance
- Referral bonus program
Disclaimer
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.
EEO Notice
Motor Controls, Inc provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Motor Controls, Inc complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Experience in program design for training & development initiatives aligned with HR strategies like succession planning and performance management.
Pay: From $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- Add your portfolio link with emphasis on written examples here.
- Give examples of your longform writing and how you approached that.
- Describe the last piece of content you wrote that you genuinely didn't like, and tell me why you published it anyway.
- Give an example of a subject line, a headline, or an opening sentence you've written that actually performed — and tell me why you think it worked.
Work Location: In person
