About Johnny Slicks
Johnny Slicks is a fast-growing American men's grooming brand built on natural, small-batch beard and skincare products. We started in a garage and have built a loyal customer base by making products that actually work and selling them like we mean it. We’re scaling, and our website is the front door of the business — we’re looking for the operator who’s going to own it like a storefront.
The Role
We’re hiring one person to own e-commerce revenue end-to-end. Not a developer. Not a marketer. Not a virtual assistant. Think of this role as the General Manager of our digital store — the person responsible for how Johnny Slicks shows up, converts, and grows online.
If you’ve run a digital shelf for a DTC brand, you think in terms of conversion rate, AOV, and revenue per visitor, and you’re actively using AI to outwork operators twice your size — keep reading.
What You’ll Own
1. Product Launch Strategy & Execution
- Own the entire launch lifecycle — pre-launch positioning, launch day, and post-launch optimization.
- Define product page strategy: offer, bundles, positioning, and AOV plan for every SKU.
- Direct landing page builds (you’ll brief the dev/designer — you don’t code).
- Walk in on day one with a clear answer to: “How does this product hit its 30/60/90-day revenue target?”
2. Conversion Rate Optimization (CRO)
- Drive product detail page (PDP) conversion rate as a primary KPI.
- Reduce cart abandonment through systematic testing and checkout optimization.
- Increase AOV via bundles, upsells, cross-sells, and subscription strategy.
- Improve returning customer rate and lifetime value.
- Speak in numbers, not vibes — e.g., “moved PDP conversion from 2.1% to 3.4%” or “added $12 to AOV through bundling.”
3. Merchandising Strategy
This is where Johnny Slicks wins or loses. You’ll decide what gets pushed, when, and how — based on data, not feelings.
- Bundle strategy — we believe we’re under-leveraged here, and we want you to fix it.
- Subscription program design and growth.
- Cross-sell and upsell architecture across the site.
- Seasonal and campaign-driven product mixes.
- Homepage and category page layout, treated like a storefront, not a CMS.
4. Data & Revenue Ownership
Think like a GM, not an employee. You don’t wait for direction — you bring the diagnosis and the plan.
- Own the metrics: revenue per visitor, conversion rate, AOV, product performance.
- Build a weekly cadence that surfaces opportunities and risks before we ask.
- Walk in with statements like: “We’re leaving $300K on the table here. Here’s the play to capture it.”
5. AI Integration & Management
AI is not a buzzword in this role — it’s a force multiplier. You should already be using it, and you should know where it actually moves the needle versus where it’s noise.
- Identify, evaluate, and deploy AI tools across the site — personalization, recommendation engines, on-site search, chat/support, and dynamic content.
- Use AI to scale CRO — rapid copy testing, PDP variants, image generation for lifestyle & product use cases, and faster experimentation cycles.
- Apply AI to merchandising decisions — bundle recommendations, demand signals, customer segmentation, and lifecycle targeting.
- Build internal AI workflows that compress the time between “we noticed this” and “we shipped a fix.”
- Manage AI vendors and tooling spend — you decide what we adopt, what we kill, and what we build in-house.
- Stay ahead of the curve. The e-commerce landscape is being rewritten by AI right now; we want someone who’s rewriting it with us, not catching up to it.
What We’re Looking For
We don’t care about titles. We care about what you’ve actually moved. Strong candidates can point to specific numbers and outcomes:
- “I increased AOV from $58 to $74 through a bundling and subscription strategy.”
- “I led a product launch that did $X in the first 30 days.”
- “I improved site-wide conversion rate by X% through structured testing.”
- “I built and ran the merchandising strategy for a DTC brand at [revenue level].”
- “I deployed [AI personalization / recommendation / content / search] tool and it lifted [metric] by X%.”
Hands-on experience using AI tools in a real e-commerce context is required — not a nice-to-have. We want to see specific tools you’ve deployed, what they replaced, and what they actually delivered.
If your resume reads like “managed Shopify,” “redesigned the website,” or “helped with launches” without numbers attached — this isn’t the role for you.
What This Role Is Not
- Not a developer role — you direct devs, you don’t write code.
- Not a designer role — you brief design, you don’t push pixels.
- Not a marketing role — paid media and brand sit elsewhere; you own on-site performance.
- Not a product uploader / VA role — you think and decide, you don’t just execute tickets.
This role is one part operator, one part strategist, one part merchandiser, one part CRO obsessive —
with an AI-native mindset running through all of it.
Logistics
- Location: On-site at our Holly Ridge, NC headquarters. This is not a remote role.
- Type: Full-time.
- Compensation: Competitive base salary plus performance bonus tied to revenue growth, conversion rate, and AOV. We’ll discuss specifics with qualified candidates.
How to Apply
Email your resume to [email protected] with the subject line “Head of E-Commerce — [Your Name].”
In your email, include:
- Two or three concrete wins from past roles, with specific numbers (conversion lift, AOV impact, revenue driven).
- A short take on where you think a brand like Johnny Slicks is most likely leaving money on the table online.
We read every application. If your work is strong, you’ll hear from us quickly.
Pay: From $60,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
People with a criminal record are encouraged to apply
Ability to Relocate:
- Holly Ridge, NC 28445: Relocate before starting work (Required)
Work Location: In person
