Top 31 Digital marketer Jobs in Kalamazoo, Mi

Paid Marketing Specialist
Blu Technology —Kalamazoo, MI
- $23 - $28 an hour
- Full-time
- Background check
- Marketing
- Mid-level
- Health insurance
- Dental insurance
Quick Apply
Digital & Social Media Manager
Kalamazoo Wings —Kalamazoo, MI
- Weekends as needed
- Mid-level
- 3 years
- Bachelor's degree
Marketing & Content Coordinator
Kzoo Soccer —Kalamazoo, MI
- Weekends as needed
- Google Workspace
- High school diploma or GED
- Entry level
- Dental insurance
- Paid time off
6d
Marketing Assistant | Social Media, Content & Digital Marketing
Sir Home Improvements —Portage, MI
- From $22 an hour
- Full-time
- Google Workspace
- In-person
- Communication skills
Quick Apply
16h
Brand Ambassador - Event Marketer Contract
Hutcherson Construction —Plainwell, MI
- $17 - $19 an hour
- Part-time
- Hybrid work
- Bilingual
- Background check
- Reliable transportation
- Flexible schedule
Quick Apply
6d
E-Commerce Specialist
Goodwill Industries of Southwestern Michigan —Kalamazoo, MI
- $14 an hour
- Weekends as needed
- Background check
- Inventory management
- Customer service
Quick Apply
Senior Marketing Manager - Entertainment
Radisson Plaza Hotel —Kalamazoo, MI
- Weekends as needed
- 6 years
- Marketing
- Bachelor's degree
Quick Apply
10d

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Paid Marketing Specialist

Blu Technology
Kalamazoo, MI

Quick Apply

Job Details

Full-time
$23 - $28 an hour

Benefits

Health insurance
Dental insurance
401(k)
Paid time off
Vision insurance
Referral program

Qualifications

Marketing project management
Teamwork
Marketing automation tools
Paid advertising campaign management
Managing budgets in a search marketing role
Digital marketing budget management
Bachelor's degree
Attention to detail
Pay-per-click (PPC) advertising
Facebook
Marketing analytics
AI-driven automation
Paid search marketing

Full Job Description

About Us

Blu Technology is redefining the water filtration industry with innovative, high-performance solutions. As we continue rapid growth, we're looking for a data-driven and results-oriented Paid Marketing Specialist to join our marketing team. This role is responsible for planning, executing, and optimizing paid advertising campaigns that drive traffic, customer acquisition, and revenue across multiple digital channels.

Job Type: Full-time

Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Overview

This position requires an analytical and results-driven Paid Marketing Specialist with expertise in paid media strategy, campaign optimization, and digital advertising. This role is responsible for managing and optimizing paid advertising across Meta, Google, and Amazon while maximizing return on ad spend (ROAS), increasing conversions, and supporting overall business growth.

The ideal candidate understands both the strategic and analytical aspects of digital advertising and uses performance data to continuously improve campaign results. This position will collaborate closely with the Graphic Designer and Content Marketing Specialist to execute high-performing campaigns and report to the Director of Marketing.

This is a hands-on role for someone who thrives in a fast-paced environment and enjoys testing, optimizing, and scaling digital advertising campaigns.

What You'll Do

Manage Paid Advertising Campaigns

Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, and PPC).
Manage campaign budgets, bidding strategies, audience targeting, placements, and performance to maximize ROAS and profitability.
Support product launches, promotions, seasonal campaigns, and customer acquisition initiatives through paid media.

Optimize Campaign Performance

Analyze campaign performance using KPIs including ROAS, CPA, CTR, CPC, CPM, conversion rate, customer acquisition cost (CAC), revenue, and return on investment.
Conduct A/B testing on audiences, campaign structures, placements, landing pages, and messaging.
Continuously identify opportunities to improve campaign efficiency, reduce acquisition costs, and scale high-performing campaigns.

Campaign Strategy & Creative Collaboration

Partner with the Graphic Designer and Content Marketing Specialist to develop high-performing advertising campaigns.
Provide campaign briefs, audience insights, messaging recommendations, and creative direction based on performance data.
Collaborate on ad copy, creative assets, landing pages, and promotional campaigns to maximize conversions.
Recommend new creative concepts and testing opportunities based on campaign insights and industry trends.

Reporting & Analytics

Monitor campaign performance using Meta Ads Manager, Google Ads, Amazon Advertising Console, Google Analytics, Shopify, Triple Whale, or similar analytics platforms.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Track marketing KPIs and provide data-driven recommendations to improve advertising performance and overall marketing effectiveness.

Cross-Functional Collaboration

Partner with marketing, content, design, product, and sales teams to execute integrated marketing campaigns.
Support website promotions, landing page optimization, product launches, and promotional initiatives.
Stay current on digital advertising trends, AI-powered marketing tools, and platform updates.

Qualifications

Bachelor's degree in Marketing, Business, Advertising, or related field (or equivalent experience)
3+ years of experience managing paid digital advertising campaigns
Proven experience managing Meta Ads Manager, Google Ads, and Amazon Advertising (Amazon PPC)
Strong understanding of audience targeting, attribution, conversion tracking, and campaign optimization
Experience managing advertising budgets and maximizing ROAS
Experience with Google Analytics, Shopify, Triple Whale, Amazon Seller Central, or similar reporting platforms
Experience collaborating with graphic designers and copywriters to develop high-performing paid advertising campaigns
Strong analytical, organizational, and project management skills
Excellent communication skills with the ability to translate campaign data into actionable recommendations
Familiarity with AI-powered marketing tools and automation platforms
Highly detail-oriented with the ability to manage multiple campaigns simultaneously

Complete an application today at https://www.goblu.us/Home/Application

Pay: $23.00 - $28.00 per hour

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Referral program
Vision insurance

Work Location: In person

Quick Apply

Refine Your Search

digital marketer jobs in kalamazoo, mi

Paid Marketing Specialist

Digital & Social Media Manager

Marketing & Content Coordinator

Marketing Assistant | Social Media, Content & Digital Marketing

Brand Ambassador - Event Marketer Contract

E-Commerce Specialist

Senior Marketing Manager - Entertainment

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