Top 8 Advertising specialist Jobs in Kentucky

Specialist Advertising & Marketing
Boyd CAT —Louisville, KY
- $65,790.43 a year
- Full-time
- Microsoft Excel
- Microsoft Outlook
- Marketing
Marketing Specialist
BONFIGLIOLI USA INC —Hebron, KY
- Full-time
- Marketing
- Bachelor of Science
- Mid-level
Digital Marketing Specialist
J & L MARKETING INC —Louisville, KY
- $38,000 - $48,000 a year
- Full-time
- Marketing
- Customer service
- Writing skills
- Dental insurance
- 401(k)
Quick Apply
Social Media and Content Specialist
Car Keys Express —Louisville, KY
- Marketing
- Mid-level
- Travel
- Paid holidays
- Dental insurance
Quick Apply
Marketing Specialist
Carrier Vibrating Equipment Inc —Louisville, KY
- $70,000 - $80,000 a year
- Full-time
- Marketing
- Office
- Bachelor's degree
- Health savings account
- AD&D insurance
Quick Apply
4d
Marketing Specialist
double kwik —Whitesburg, KY
- Full-time
- Mid-level
- Office
- Organizational skills
Quick Apply
6d
As‑Needed Marketing Specialist – Home Care Agency
JustUs Home Care —Lexington, KY
- $20 - $22 an hour
- Part-time
- Clinic
- In-person
- Reliable transportation
Quick Apply
2d

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Specialist Advertising & Marketing

Boyd CAT -
Louisville, KY

Apply Now

Job Details

Full-time
$65,790.43 a year

Qualifications

Customer communication
Microsoft Excel
Microsoft Outlook
English
Communication platforms
Driver's License
Microsoft Teams
Equipment inspection
Technical Proficiency
Cross-functional communication

Full Job Description

DESCRIPTION: A big reason why Boyd CAT has been able to thrive for over a combined 150 years is our people. Each day, our team strives to adhere to the core values of safety, enthusiasm, respect, velocity, integrity, commitment, and excellence that have sustained our company through the decades. Our focus is to hire the most qualified applicants, provide them with the tools and training they need to succeed, and support them throughout their careers.

The Advertising & Digital Marketing Specialist is responsible for supporting Boyd's digital marketing, advertising, social media, CRM, eCommerce, lead management and marketing communications initiatives. This role works closely with Sales, Marketing, Rental, Used Equipment, Customer Service, Regional Sales Managers and Machinery Sales Representatives to maintain accurate customer data, support CRM users, strengthen customer engagement and execute communications and marketing strategies that drive business growth.

REQUIREMENTS:

Bachelor’s degree in marketing, business, communications or equivalent industry experience preferred

2+ years of experience in sales, marketing, communications, CRM or related business support preferred

Maintain a valid motor vehicle operators' license

Ability to climb on and inspect equipment

Ability to communicate effectively in spoken and written English

Ability to travel with overnight stays

Proficiency with Microsoft Office applications, including Outlook, Excel, Word, PowerPoint and Teams.

Experience with Microsoft Dynamics CRM or similar CRM platform preferred.

Experience with social media management, digital marketing, lead generation activities or related marketing technologies preferred.

Outstanding communication and interpersonal skills with the ability to support users across the organization

ESSENTIAL FUNCTIONS:

Manage lead intake activities by monitoring multiple lead sources, qualifying inquiries, entering and maintaining accurate CRM records and routing opportunities to the appropriate sales representatives for timely follow-up.

Engage potential customers through email, chat, social media, online communities, direct messages, reviews and other digital channels to generate leads, build relationships, respond to inquiries and support a positive customer experience.

Nurture leads through the sales funnel, track interactions and progress in the CRM system and follow up with outside sales representatives as needed.

Maintain CRM data integrity by supporting data quality standards, performing regular audits, assisting with data cleansing efforts and using multiple data sources to maintain accurate customer information.

Maintain CRM training documentation and provide user support to help employees understand CRM processes, expectations and best practices.

Identify opportunities to streamline workflows, improve reporting and strengthen CRM, sales, marketing and eCommerce processes.

Support the development and execution of eCommerce strategies in partnership with the marketing team.

Develop and maintain equipment listings, promotional content and related marketing materials across digital channels, social media platforms, Boyd’s digital properties and third-party advertising sites to generate customer interest and support lead generation.

Develop internal engagement and culture communications that support employee morale and promote one great team across the organization.

Collaborate with the Used Equipment team, Machinery Sales Representatives, ISRs, Marketing, Rental, Customer Service, branch teams and other departments to identify equipment promotion opportunities, support lead generation efforts and ensure customer inquiries are addressed effectively.

Gather asset information, photos and related details to support external promotions and marketing content.

Maintain a working knowledge of company products to communicate effectively with customers and internal stakeholders.

Maintain technical proficiency with CRM systems, related technologies and software updates to support users, troubleshoot issues and improve processes.

Complete all required training.

Maintain discretion when handling confidential or sensitive information and demonstrate initiative, integrity and accountability in all assigned areas.

Recommend improvements to department procedures and business practices and support continuous improvement activities and processes.

Project a positive, professional image when interacting with employees, customers, vendors and management.

Maintain strong verbal and written communication with departments, branches, employees, vendors and customers by addressing and resolving concerns promptly.

Follow all work and safety rules, policies and procedures.

Perform other duties as necessary and assigned.

Apply Now

Refine Your Search

advertising specialist jobs in kentucky

Specialist Advertising & Marketing

Marketing Specialist

Digital Marketing Specialist

Social Media and Content Specialist

Marketing Specialist

Marketing Specialist

As‑Needed Marketing Specialist – Home Care Agency

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